newmindsgroup Content Development
Use this skill to turn a topic, brief, keyword target, or messaging strategy into structured written content.
StoryBrand Rule For Website Pages
If the content is for a homepage, landing page, services page, sales page, or other conversion-oriented website page, read the relevant sections from:
/Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand - Clarify Your Message So Customers -- Donald Miller.md/Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand 2.0- Clarify Your Message So Customers -- Donald Miller.md
Then structure the content around StoryBrand principles rather than writing generic website copy.
Before major website-page content development, read /Users/newmindsgroup/.codex/skills/brand-brain/SKILL.md and use its packet format to ground positioning, proof, objections, and CTA hierarchy.
Typical Outputs
- content brief
- outline
- first draft
- refreshed draft
- pillar page structure
- SEO-aware long-form page copy
Workflow
- Confirm the audience, intent, format, and desired action.
- Identify the primary topic and any related subtopics or search intent.
- Build a strong outline before drafting.
- Write with:
- clear hierarchy
- useful substance
- natural keyword usage
- specific examples
- strong transitions
- End with a clear next step or CTA when appropriate.
Guardrails
- Match the depth to search and reader intent
- Avoid filler, generic intros, and repetitive phrasing
- Keep sections purposeful and scannable
- If the goal is persuasion, align with the offer and positioning
- If the goal is authority, prefer clarity and evidence over hype