newmindsgroup Local SEO
Use this skill for location-based search visibility work.
Focus Areas
- Google Business Profile optimization
- primary and secondary categories
- services, products, photos, and posting strategy
- NAP consistency across directories
- local landing pages and service-area pages
- review acquisition and review response workflows
- local schema opportunities
- internal linking for locations and services
- local intent keyword mapping
Workflow
- Identify business type, service area, locations, and main conversion goal.
- Determine whether the business is:
- single location
- multi-location
- service-area business
- Audit the essentials:
- Google Business Profile completeness
- NAP consistency
- location page quality
- review volume and sentiment
- local schema
- local backlinks/citations if relevant
- Map priority local intents:
- service + city
- service + near me
- problem + city
- Recommend the highest-impact actions first.
Default Deliverables
- local SEO audit summary
- prioritized action plan
- local page/content recommendations
- GBP optimization checklist
- review and citation recommendations
Guardrails
- Do not treat thin city-page spam as a good strategy
- Prefer unique, location-relevant content
- Keep recommendations practical for the business model
- Distinguish local SEO from broader technical SEO when advising