How do I install the Positioning Craft skill?

Run npx skillmds@latest add newmindsgroup/positioning-craft in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

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Is Positioning Craft free to use?

Yes. Installing skills from SkillMD is free. This skill is licensed under MIT.

Who published Positioning Craft?

newmindsgroup (@newmindsgroup) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Positioning Craft by newmindsgroup — Agent Skill

Name: Positioning Craft
Author: newmindsgroup

Positioning Craft

Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.

File contents

Positioning Mastery

When This Skill Activates

Claude uses this skill when:

Defining product positioning
Writing value propositions
Choosing market category
Differentiating from competitors

Core Frameworks

1. April Dunford's Positioning Framework

The Five Components:

1. WHO is this best for?

Specific segment, not "everyone"
Define ideal customer profile

2. WHAT category does this fit in?

Existing category or new?
Sets expectations

3. WHAT alternatives exist?

What do customers use now?
Don't say "no competitors"

4. UNIQUE value you provide

What's different?
Why does that matter?

5. PROOF it's real

Evidence/metrics
Customer stories

Action Templates

Template: Positioning Canvas

# Positioning: [Product]

## 1. Best For (Target Customer)
**Ideal customer:**
- Industry: [specific]
- Role: [specific]
- Problem: [specific pain]
- **NOT for:** [who should avoid]

## 2. Category
**It's a:** [category name]
**Context:** [how customers understand it]

## 3. Alternatives
**Customers currently use:**
- [Alternative 1]
- [Alternative 2]
- [Alternative 3]

**Why they're insufficient:**
- [Reason]

## 4. Unique Value
**We're different because:**
- [Differentiator 1]
- [Differentiator 2]

**Why that matters to customers:**
- [Customer benefit 1]
- [Customer benefit 2]

## 5. Proof Points
- [Metric/case study]
- [Metric/case study]
- [Metric/case study]

## One-Sentence Positioning
"For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."

Quick Reference

🎯 Positioning Checklist

Clarity:

Who it's for (specific)
What category (clear)
What alternatives (honest)
Unique value (different)
Proof (credible)

Testing:

Customer understands it
Sales team can pitch it
Differentiation is clear

Key Quotes

April Dunford:

"Positioning is the first thing you need to get right. Everything else flows from it."

On Competitors:

"When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"

---name: positioning-craftdescription: Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.license: MIT---# Positioning Mastery## When This Skill ActivatesClaude uses this skill when:- Defining product positioning- Writing value propositions- Choosing market category- Differentiating from competitors## Core Frameworks### 1. April Dunford's Positioning Framework**The Five Components:****1. WHO is this best for?**- Specific segment, not "everyone"- Define ideal customer profile**2. WHAT category does this fit in?**- Existing category or new?- Sets expectations**3. WHAT alternatives exist?**- What do customers use now?- Don't say "no competitors"**4. UNIQUE value you provide**- What's different?- Why does that matter?**5. PROOF it's real**- Evidence/metrics- Customer stories---## Action Templates### Template: Positioning Canvas```markdown# Positioning: [Product]## 1. Best For (Target Customer)**Ideal customer:**- Industry: [specific]- Role: [specific]- Problem: [specific pain]- **NOT for:** [who should avoid]## 2. Category**It's a:** [category name]**Context:** [how customers understand it]## 3. Alternatives**Customers currently use:**- [Alternative 1]- [Alternative 2]- [Alternative 3]**Why they're insufficient:**- [Reason]## 4. Unique Value**We're different because:**- [Differentiator 1]- [Differentiator 2]**Why that matters to customers:**- [Customer benefit 1]- [Customer benefit 2]## 5. Proof Points- [Metric/case study]- [Metric/case study]- [Metric/case study]## One-Sentence Positioning"For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."```---## Quick Reference### 🎯 Positioning Checklist**Clarity:**- [ ] Who it's for (specific)- [ ] What category (clear)- [ ] What alternatives (honest)- [ ] Unique value (different)- [ ] Proof (credible)**Testing:**- [ ] Customer understands it- [ ] Sales team can pitch it- [ ] Differentiation is clear---## Key Quotes**April Dunford:**> "Positioning is the first thing you need to get right. Everything else flows from it."**On Competitors:**> "When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"

Frequently asked questions