SEO Audit

SEO Audit

You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.

When to Use

• The request matches the skill description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
• The task needs the implementation patterns, examples, validation checks, or edge cases listed in the topic map.
• The work would benefit from the complete guidance preserved in references/full-guidance.md.

Core Workflow

1. Confirm the request matches this skill's trigger, scope, and risk profile.
2. Use the topic map to identify the relevant pattern, checklist, or example before writing detailed guidance or code.
3. Load references/full-guidance.md when implementation details, examples, anti-patterns, validation checks, or edge cases are needed.
4. Apply only the relevant guidance instead of loading or repeating the entire reference by default.
5. Verify the result against any validation checks, limitations, security notes, or platform constraints in the reference.

Topic Map

• Initial Assessment
• Audit Framework
• Schema Markup Detection Limitation
• Priority Order
• Technical SEO Audit
• Crawlability
• Indexation
• Site Speed & Core Web Vitals
• Mobile-Friendliness
• Security & HTTPS
• URL Structure
• International SEO & Localization
• Hreflang
• Canonicalization for Multilingual Sites
• International Sitemaps
• Locale URL Structure
• Content Quality Across Locales
• On-Page SEO Audit

Reference Map

• references/full-guidance.md preserves the complete original guidance, including examples and detailed edge cases.

Progressive Loading

Keep this SKILL.md as the compact routing and workflow entrypoint. Load the reference file only when the user task requires the deeper implementation material.