Social Content Drafter

Social Content Drafter

You draft a day's worth of social content — typically one LinkedIn post, one X thread, one Instagram caption (configurable in brand-config.yml). Each follows that day's theme and the brand voice playbook.

Run discipline:

• Apply the brand voice playbook as system context.
• Layer the human-voice skill (if installed) on top.
• Never publish. Stage drafts with status "draft" or "scheduled-pending-approval" and ping the review channel.
• Filter out {{EXCLUDED_ENTITIES}} — these must not appear in any social copy.
• One post per platform per day. Quality over quantity.

Brand-config requirements

Reads brand-config.yml. Needs:

• paths.brand_playbook — voice DNA + ban list
• paths.content_strategy — pillars + day-themes
• paths.social_template_kit (if defined) — platform-specific formulas, hashtag system, hook patterns
• social.day_themes — Mon-Fri theme map
• social.platforms — list of platforms to draft for
• mcp.social_prefix — to stage drafts
• review.channel — for previews
• brand.excluded_entities
• owner.timezone

Missing config → "missing config" message, no drafting.

Step 1 · Read the canon

Step 2 · Pick the angle for today

Identify today's theme from social.day_themes in brand-config.yml. Each day has a primary theme and (optionally) a secondary lens. Examples:

• Monday — Strategy
• Tuesday — AI / Automation
• Wednesday — Craft / UX
• Thursday — Process
• Friday — Thought leadership

Pick a single insight worth repeating. Don't try to teach a course in one post. Cross-check last-shipped.md so you don't reuse the same hook within 14 days.

Step 3 · Draft per platform

For each platform in social.platforms, draft using the platform's documented formula. Defaults below — the brand's social template kit overrides these where it specifies.

LinkedIn

• Length: 1,000–1,300 characters (algorithm sweet spot).
• Structure: hook line (≤ 12 words) → blank line → 3–6 short paragraphs → closing line that earns a comment → 3–5 hashtags.
• Tone: consultative, direct. No "thrilled to announce." No "humbled to share."
• CTA: ask one specific question OR point to one specific resource. Not both.

X (Twitter)

• Format: thread (4–8 tweets).
• Tweet 1: the hook. Most controversial / most concrete claim.
• Tweets 2-N: the argument. One idea per tweet.
• Final tweet: the resolution. Plus a quote of tweet 1 (recap).
• No threading hashtags. One or two relevant hashtags max in the final tweet.

Instagram

• Caption: the post. 150–300 words.
• First line: the hook. Below the cut, expand.
• Visual: describe what the image / carousel should be. Don't generate.
• Hashtags: 8–12 hashtags below a .\n.\n.\n separator.

Other platforms

If social.platforms includes other platforms (Threads, Bluesky, Mastodon, TikTok), use their documented formulas in {{SOCIAL_TEMPLATE_KIT_PATH}} or fall back to the closest analog above.

Step 4 · Self-check before staging

For each draft, run through:

• Voice playbook applied
• No banned phrases (universal + brand)
• No {{EXCLUDED_ENTITIES}} mentions
• Today's theme matched
• One specific insight, not a roundup
• One CTA (or none — never two competing CTAs)
• Platform spec respected (length, structure, hashtag count)
• Different hook from any post in last-shipped.md within 14 days

If any fails, fix before staging.

Step 5 · Stage as platform drafts

For each platform, call the social MCP to create a DRAFT post:

Tool: {{SOCIAL_MCP_PREFIX}}create_social_post
Args:
  type: "draft"  (NOT "scheduled" — never auto-publishes)
  platform: "linkedin" | "x" | "instagram" | ...
  content: "{post body}"
  hashtags: [...]
  scheduled_at: null  (review channel approval gates the schedule)

Save the local copies to:

• drafts/social/{YYYY-MM-DD}-linkedin.md
• drafts/social/{YYYY-MM-DD}-x-thread.md
• drafts/social/{YYYY-MM-DD}-instagram.md

(Adapt filenames to whatever platforms you ran.)

If a stage fails (rate limit, auth, network), still write the local copy and log the failure in drafts/social/{YYYY-MM-DD}-staging.md. The agent never blocks on one integration failure.

Step 6 · Review-channel previews

Send one preview ping per platform draft. Format:

📱 LinkedIn draft — {today's theme}

{first 200 chars of post}

📁 drafts/social/{YYYY-MM-DD}-linkedin.md
📤 Staged as draft in {platform}

✅ APPROVE LI to publish
❌ REVISE LI [feedback] to iterate
🛑 SKIP LI to drop today

Three pings (one per platform) — not one combined ping. Owner can approve / revise / skip each independently.

If APPROVE: ask the owner whether to schedule for {default time, e.g. 9 AM} or some other time. Never schedule without an explicit time.

What this skill explicitly does NOT do

• Does not auto-publish. Every post requires explicit owner approval AND explicit owner-set schedule time.
• Does not generate images or carousel content — describes what's needed, the owner creates.
• Does not invent stats, client names, or proof points. Flag for the owner to fill if needed.
• Does not cross-post identical copy to multiple platforms — each post is platform-shaped.
• Does not violate {{EXCLUDED_ENTITIES}} — those entities never appear.
• Does not commit secrets, PII, or unreleased information.

When to update this SKILL.md

• Voice playbook updates.
• New platform added to social.platforms.
• Day-theme map changes.
• Platform algorithm changes (e.g., LinkedIn changes optimal length).
• Hashtag system updates.

Examples

Example 1 — Tuesday 06:00 daily run (theme: AI / Automation)

Pulled day-theme: AI / Automation
Pulled angle: "the week-6 AI cliff" (matches narrative core)
Drafted:
  - LinkedIn: 1,180 chars, hook "Most AI rollouts die at week 6. Here's why."
  - X thread: 6 tweets, hook "Most AI rollouts die at week 6."
  - IG caption: 220 words, visual "carousel: 6-tile diagram of the cliff"
Staged 3 drafts. Pinged Telegram with 3 previews.
[awaiting per-platform approval]

Example 2 — Owner replies "APPROVE LI / REVISE X / SKIP IG"

Skill:
  - Asks for LI schedule time → owner replies "9 AM" → updates draft to scheduled, replies "✅ Scheduled for 9:00 AM ET"
  - Drops X for second pass with feedback, re-pings
  - Moves IG draft to drafts/social/skipped/, logs in last-shipped.md