How do I install the Storybrand Framework skill?

Run npx skillmds@latest add newmindsgroup/storybrand-framework in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Storybrand Framework safe to use?

SkillMD's automated safety review verdict for this skill is PASS. Independent scanners report: SkillSpector: PASS, Skill Scanner: PASS. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Storybrand Framework?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Storybrand Framework free to use?

Yes. Installing skills from SkillMD is free. This skill is licensed under MIT.

Who published Storybrand Framework?

newmindsgroup (@newmindsgroup) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Storybrand Framework by newmindsgroup

Name: Storybrand Framework
Author: newmindsgroup

Storybrand Framework

Use when the user wants to apply the StoryBrand framework, clarify messaging, sharpen positioning, or structure website copy around customer-as-hero messaging. Also use when the user mentions "StoryBrand," "SB7," "Donald Miller," "character problem guide plan success failure CTA," "one-liner," "brand script," "hero section messaging," "clarify my message," "make the customer the hero," "sales page messaging," "homepage messaging," "landing page copy," "website copy," or "rewrite this using StoryBrand." Use this for homepage copy, landing pages, services pages, about pages, offer messaging, and messaging strategy that should follow StoryBrand principles. The canonical references for this skill are the user's local copies of Building a StoryBrand and Building a StoryBrand 2.0.

File contents

StoryBrand Framework

Use this skill to turn vague or company-centered messaging into clear, customer-centered messaging using the StoryBrand methodology.

Canonical References

Before doing substantial StoryBrand messaging work, read the relevant sections from these files:

/Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand - Clarify Your Message So Customers -- Donald Miller.md
/Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand 2.0- Clarify Your Message So Customers -- Donald Miller.md

Treat these two books as the source material behind this skill. Prefer them over generic StoryBrand summaries from memory. Use the original Building a StoryBrand for the classic SB7 structure and website guidance, and use Building a StoryBrand 2.0 for the updated framing around the controlling idea and execution of the communication campaign.

Before drafting or restructuring major messaging, read /Users/newmindsgroup/.codex/skills/brand-brain/SKILL.md and use its brand context packet for offer, voice, proof, and CTA context when available.

Outcomes

Clarify the customer's external, internal, and philosophical problems
Position the brand as the guide, not the hero
Build a simple plan and clear calls to action
Show the stakes of success and failure
Produce a usable brand script, one-liner, and page messaging

Workflow

Identify the customer, core problem, desired transformation, and primary CTA.
Separate customer pain into:
- external problem
- internal problem
- philosophical problem
Rewrite the offer so the customer is the hero and the brand is the guide.
Define:
- empathy
- authority
- simple plan
- direct CTA
- transitional CTA if needed
State what success looks like and what failure/risk the customer avoids.
Define the controlling idea when building a page, campaign, or broader messaging system.
Convert the framework into usable assets:
- one-liner
- homepage hero
- section messaging
- service page structure
- CTA language

Default Deliverables

BrandScript summary
3-5 homepage messaging options
concise one-liner
recommended CTA strategy
controlling idea for the page or campaign when relevant

Guardrails

Customer first, company second
Prefer plain language over jargon
Keep headlines short and scannable
Avoid cleverness that reduces clarity
If the request is for editing existing copy, preserve the offer while improving clarity
For websites, landing pages, and sales pages, apply the StoryBrand books proactively even if the user does not ask for every SB7 element by name

---name: storybrand-frameworkdescription: Use when the user wants to apply the StoryBrand framework, clarify messaging, sharpen positioning, or structure website copy around customer-as-hero messaging. Also use when the user mentions "StoryBrand," "SB7," "Donald Miller," "character problem guide plan success failure CTA," "one-liner," "brand script," "hero section messaging," "clarify my message," "make the customer the hero," "sales page messaging," "homepage messaging," "landing page copy," "website copy," or "rewrite this using StoryBrand." Use this for homepage copy, landing pages, services pages, about pages, offer messaging, and messaging strategy that should follow StoryBrand principles. The canonical references for this skill are the user's local copies of Building a StoryBrand and Building a StoryBrand 2.0.license: MIT---# StoryBrand FrameworkUse this skill to turn vague or company-centered messaging into clear, customer-centered messaging using the StoryBrand methodology.## Canonical ReferencesBefore doing substantial StoryBrand messaging work, read the relevant sections from these files:- `/Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand - Clarify Your Message So Customers -- Donald Miller.md`- `/Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand 2.0- Clarify Your Message So Customers -- Donald Miller.md`Treat these two books as the source material behind this skill. Prefer them over generic StoryBrand summaries from memory. Use the original `Building a StoryBrand` for the classic SB7 structure and website guidance, and use `Building a StoryBrand 2.0` for the updated framing around the controlling idea and execution of the communication campaign.Before drafting or restructuring major messaging, read `/Users/newmindsgroup/.codex/skills/brand-brain/SKILL.md` and use its brand context packet for offer, voice, proof, and CTA context when available.## Outcomes- Clarify the customer's external, internal, and philosophical problems- Position the brand as the guide, not the hero- Build a simple plan and clear calls to action- Show the stakes of success and failure- Produce a usable brand script, one-liner, and page messaging## Workflow1. Identify the customer, core problem, desired transformation, and primary CTA.2. Separate customer pain into: - external problem - internal problem - philosophical problem3. Rewrite the offer so the customer is the hero and the brand is the guide.4. Define: - empathy - authority - simple plan - direct CTA - transitional CTA if needed5. State what success looks like and what failure/risk the customer avoids.6. Define the controlling idea when building a page, campaign, or broader messaging system.7. Convert the framework into usable assets: - one-liner - homepage hero - section messaging - service page structure - CTA language## Default Deliverables- BrandScript summary- 3-5 homepage messaging options- concise one-liner- recommended CTA strategy- controlling idea for the page or campaign when relevant## Guardrails- Customer first, company second- Prefer plain language over jargon- Keep headlines short and scannable- Avoid cleverness that reduces clarity- If the request is for editing existing copy, preserve the offer while improving clarity- For websites, landing pages, and sales pages, apply the StoryBrand books proactively even if the user does not ask for every SB7 element by name

Frequently asked questions