Website Copy Routing

Website Copy Routing

Use this skill as the default router for core website-page writing and messaging work.

Intent

When a request is about a website page, do not jump straight into generic copywriting. First choose the right combination of supporting skills and source material.

Routing Rules

1. For homepage, landing page, services page, sales page, and about page work:
   • use brand-brain first
   • then use storybrand-framework
   • then use copywriting for the actual draft
2. If the user already has draft copy and wants it improved:
   • use brand-brain first
   • use storybrand-framework if the page is strategic or conversion-focused
   • use copy-editing for revision passes
3. If the request is about page structure, flow, sequence, navigation, or friction:
   • use ux-strategy
4. If the page targets a city, region, service area, or map-pack intent:
   • use local-seo
5. If the request is mainly critique, conversion diagnosis, or page restructuring:
   • use landing-page-critique
6. If the page is part of a broader messaging or campaign system:
   • read .agents/product-marketing-context.md if it exists
7. If the task is long-form page development from brief to outline to draft:
   • use content-development

StoryBrand Requirement

For homepage, landing page, services page, sales page, and most core website pages, treat StoryBrand as the default messaging system unless the user explicitly asks for a different framework.

Read these source files before substantial page writing:

• /Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand - Clarify Your Message So Customers -- Donald Miller.md
• /Users/newmindsgroup/Library/CloudStorage/GoogleDrive-info@newmindsgroup.com/My Drive/ai-projects/AI Knowledge Library/Markdown Business Books for AI Projects/Building a StoryBrand 2.0- Clarify Your Message So Customers -- Donald Miller.md

Also read:

• /Users/newmindsgroup/.codex/skills/brand-brain/SKILL.md

Expected Deliverables

• page messaging strategy
• page outline or section order
• hero copy and CTA direction
• conversion-aware draft copy
• SEO-aware headings when relevant

Guardrails

• Do not produce generic website copy when StoryBrand framing is appropriate
• Keep the customer as the hero and the brand as the guide
• Align structure, UX, and messaging instead of treating them separately
• For local intent pages, avoid thin city-page spam