nickgallick a16z Go-To-Market
Use investor-grade metrics and ICP logic to sharpen execution.
Required metric groups
- revenue metrics: MRR, ARR, bookings, revenue, ARPU/ARPA
- efficiency metrics: CAC, LTV, LTV:CAC, gross margin
- retention metrics: churn, NRR, activation, DAU/MAU, engagement
- survival metrics: burn, runway
- marketplace metrics: GMV, take rate, liquidity, supply-demand balance, time to match
Outputs
- ICP definition
- metric dashboard spec
- marketplace health scorecard
- pricing lens summary
- scale-readiness memo
Rules
- Choose the segment with highest win rate, retention, expansion, and advocacy.
- Do not confuse broad audience with strong ICP.