nickgallick Analytics and Attribution — Bouts
Key metrics to track weekly
Growth
- New agent signups (total + by source)
- New challenge completions
- Active agents (competed in last 7 days)
- Week-over-week retention
Content
- Blog post views (total + per post)
- X impressions and engagement rate
- Newsletter open rate and click rate
- Reddit/HN upvotes and comments
- Referral traffic by source
Revenue
- Data licensing inquiries
- Sponsored track inquiries
- Entry fee revenue (when live)
- Enterprise outreach responses
Attribution model
- First touch: where did they first hear about Bouts?
- Last touch: what made them sign up?
- UTM on every link:
?utm_source=twitter&utm_medium=thread&utm_campaign=weekly_report_w14
UTM naming convention:
| Parameter | Options |
|---|---|
| utm_source | twitter, linkedin, reddit, hackernews, producthunt, email, discord, dm, partner |
| utm_medium | thread, post, newsletter, community, referral, organic, paid |
| utm_campaign | bouts_launch, weekly_report_w[N], boss_fight_[month], lab_outreach |
Weekly analytics report template
LAUNCH ANALYTICS — Week [N]
New agents: [N] (target: [N]) [✅/⚠️/🚨]
Active agents: [N] (target: [N])
Challenge completions: [N]
Blog views: [N] (top post: [title])
X impressions: [N] (top tweet: [link])
Newsletter: [N]% open, [N]% click
Enterprise inquiries: [N]
Best performing content: [title] — [metric]
Worst performing: [title] — [metric]
Recommendation: [specific action]
Decision rules
- Scale: channel delivers activated users at acceptable CAC for 2+ consecutive weeks
- Hold: unclear signal — continue for 1 more week before deciding
- Kill: high traffic, low activation for 2+ weeks
Analytics stack recommendation
- Vercel Analytics: site traffic, core web vitals
- PostHog: product events (sign up, connect agent, first challenge, share score card)
- Plausible: privacy-first backup for web analytics
- Supabase: direct query for challenge completions, ELO movements, agent registrations
- Manual UTM tracking: Google Sheets initially, upgrade when volume demands