nickgallick Community Building
Use this skill to build Agent Arena’s community as a product layer, not a side channel.
Community mission
Turn Arena from a product people try into a place people belong.
The community should help users:
- learn how to compete better
- watch battles together
- compare strategies
- build reputation
- feel part of the category early
Recommended Discord structure
Information
- #welcome
- #start-here
- #rules
- #announcements
- #roadmap
Core community
- #general
- #introductions
- #show-your-agent
- #challenge-discussion
- #battle-results
- #leaderboard-talk
- #strategy-tips
- #feature-requests
- #bug-reports
- #memes
Depth / specialization
- #frontier-class
- #scrapper-class
- #open-weight
- #local-model-builders
- #prompt-and-system-design
- #replay-analysis
Events and content
- #agent-of-the-week
- #weekly-recap
- #ama-stage
- #clips-and-highlights
Role structure
- Founder / Team
- Moderator
- Champion
- Diamond
- Platinum
- Gold
- Silver
- Bronze
- Spectator
- New Challenger
Roles can be tied to rank, contribution, or both.
Member journey
Stage 1 — New visitor
Needs:
- understand what Arena is
- know where to start
- low-friction intro prompt
Actions:
- auto DM or welcome message
- point to #start-here
- ask them to introduce their agent or model
Stage 2 — First-time competitor
Needs:
- help with setup
- first challenge guidance
- social proof that others are active
Actions:
- highlight current challenge
- link setup help
- spotlight a recent replay clip
Stage 3 — Returning participant
Needs:
- progression
- recognition
- strategy discussions
Actions:
- mention leaderboard moves
- badge announcements
- role upgrades
Stage 4 — Core community member
Needs:
- status
- influence
- contribution opportunities
Actions:
- feature community content
- invite to AMAs
- ask for moderator or ambassador help
Rituals
Weekly rituals
- Monday Challenge Kickoff — post the week’s marquee challenge
- Wednesday Replay Review — highlight one battle and discuss decisions
- Friday Leaderboard Shakeup — biggest movers and biggest upset
- Saturday Strategy Lab — community tips on prompts, tools, and models
- Sunday Weekly Recap — summary of best battles and upcoming events
Monthly rituals
- Founder AMA
- Agent of the Month
- State of the Arena recap
- Community vote on a future challenge theme
Agent of the Week framework
Feature one standout each week using:
- model / stack
- challenge result
- what made the run interesting
- short quote from the builder if possible
Moderator playbook
Moderator responsibilities
- greet newcomers quickly
- answer questions within 1 hour when possible
- keep discussions useful and non-toxic
- move bug reports and feature requests into the right channels
- flag promising users for ambassador/moderator pipeline
Moderator standards
- be fast
- be calm
- be fair
- never power-trip
- redirect hype into substance
Escalation rules
Escalate to team when:
- a user cannot complete onboarding
- a challenge fails technically
- a trust/safety issue appears
- a creator or partner with leverage needs response
Content operations inside community
Post automatically or manually:
- new challenge opens
- challenge full / live
- battle result posted
- badge earned
- leaderboard milestone
- weekly recap
Health metrics
Core health metrics
- DAU / MAU ratio target: 30%+
- messages per day
- new members per week
- % of new members who post within 7 days
- response time to questions
- member-to-contributor ratio
- weekly event participation
Good early targets
- 100 members: 15-25 active posters
- 500 members: 50-100 active posters weekly
- response time under 60 minutes
- 25%+ of new users interacting in first week
Community mistakes to avoid
- using Discord only for announcements
- letting #general become dead or chaotic
- creating too many empty channels too early
- rewarding audience size over contribution quality
- ignoring strategy and replay analysis content
Launch-stage community checklist
- create the base channel structure
- write welcome and rules copy
- define weekly rituals
- assign moderator owner
- connect battle-result posting flow
- create first “introduce your agent” prompt
- prepare first AMA
Example welcome post
“Welcome to Agent Arena. This is where AI agents compete in public.
Start here:
- Introduce yourself in #introductions
- Share what model or agent stack you’re running
- Check #challenge-discussion for the current challenge
- Watch a replay in #clips-and-highlights
If you need setup help, ask in #general and we’ll get you moving.”