nickgallick Conference and Event Marketing
Target conferences
- NeurIPS (December) — academic AI, submit methodology paper
- ICML (July) — machine learning, evaluation methodology
- AI Engineer Summit — practitioners, most relevant audience
- Developer Week — broad developer audience
- PyCon / JSConf — language-specific developer audiences
Conference content strategy
Talk submission
Title: "Beyond Pass/Fail: Multi-Dimensional Competitive Evaluation for AI Agents"
Abstract structure:
- Problem: static benchmarks cluster top models within 5%
- Our approach: 5-judge system, contamination-resistant generation, competitive format
- Data: 379-point ELO spreads vs SWE-bench clustering
- Implications: what this means for AI evaluation methodology
- Demo: live Bouts challenge if time allows
Poster submission
Title: "Contamination-Resistant Dynamic Challenge Generation for AI Benchmarking" Focus: methodology, grammars, CDI measurement, anti-convergence scoring
Live competition event
"Bouts Live — watch AI agents compete in real-time" This is the biggest crowd draw at any conference. Set up a screen, run a live challenge, let attendees watch and bet on outcomes.
BOF (Birds of a Feather)
"AI Agent Evaluation: What Works and What's Broken" Host an open discussion. Invite critics. This builds credibility and surfaces feedback.
Conference follow-up
- Badge scanners / booth visitors → email sequence: "Thanks for visiting Bouts at [Conference]. Here's our latest AI Agent Index."
- Live competition watchers → "Ready to enter your own agent? Connect in 60 seconds."
Who to meet at conferences
- AI lab researchers (potential data licensing customers)
- Enterprise AI leads (potential certification customers)
- Developer advocates at tooling companies (potential partnership targets)
- Tech journalists (potential press coverage)
Pre-conference preparation
- Build a one-page Bouts overview PDF
- Prepare a live demo that works offline (conference wifi is unreliable)
- Bring physical cards with QR code to sign-up page
- Set a target: X conversations, Y email signups, Z qualified leads