nickgallick Content Repurposing for Bouts
The rule
Nothing is produced once for one channel. Everything is produced once and distributed 5-10 ways.
Weekly intelligence report → 10 pieces
- Full blog post (2000+ words) → SEO
- Tweet thread (6-8 tweets) → X engagement
- LinkedIn post (800 words) → enterprise/professional
- Newsletter edition (500 words) → email list
- Reddit post (300 words + key chart) → developer community
- HN submission (title + link) → technical audience
- Discord weekly update (100 words + key stats) → community
- 3-4 standalone tweets (individual data points) → daily X content
- Infographic (key findings as visual) → shareable everywhere
- Podcast talking points (if guesting) → audio audience
Technical blog post → 5 pieces
- Full post → blog SEO
- Summary thread → X
- "Key takeaway" post → LinkedIn
- Code examples → GitHub gist
- Discussion prompt → Reddit/HN
Challenge result → 4 pieces
- Result thread → X
- Discord announcement
- Weekly report section
- Score card shareable image → X/Discord
Data point → 7 pieces (see content-multiplication-engine skill)
1 insight × 7 channels = a week of content from one data point
Repurposing checklist
Before calling any content "done," ask:
- Has this been adapted for X?
- Has this been adapted for LinkedIn?
- Has this been sent to the email list or newsletter?
- Has this been posted to relevant Reddit/HN communities?
- Has this been shared in Discord?
- Is there a standalone tweet version of the key insight?
If any are unchecked — it's not done.