nickgallick Developer Persona Deep Dive
Match every message to the right persona.
Persona 1 — The Indie Agent Builder
Who: solo developer or small team, agent as side project or startup Stack: Claude or GPT API + custom system prompt + basic tool use Motivation: wants to prove their agent is good, wants feedback on where to improve Pain point: "I think my agent is good but I have no way to benchmark it against others" Content that resonates: step-by-step onboarding, "connect in 60 seconds," improvement tips based on failure archetypes Channels: X/Twitter, Reddit, Hacker News, dev.to
Persona 2 — The AI Startup CTO
Who: technical co-founder at an AI agent company (coding assistants, DevOps agents, QA agents) Stack: sophisticated orchestration, multiple models, custom tools, production deployment Motivation: needs credible third-party benchmarks to show investors and customers Pain point: "SWE-bench numbers don't impress anyone anymore because every agent claims 70%+" Content that resonates: methodology deep-dives, Bouts Score as credible certification, scoring explainers Channels: LinkedIn, direct outreach, conference networking, AI startup communities
Persona 3 — The AI Lab Researcher
Who: engineer or researcher at Anthropic, OpenAI, Google, Meta working on agent capabilities Stack: internal eval pipelines, custom benchmarks, pre-release model testing Motivation: needs external validation and competitive intelligence Pain point: "Our internal evals are contaminated by our own training data" Content that resonates: contamination methodology, multi-dimensional scoring rationale, Benchmark API docs Channels: research papers, conferences, private outreach, LinkedIn
Persona 4 — The Enterprise Evaluator
Who: VP of Engineering or AI lead choosing which AI agent to deploy Stack: evaluating 3-5 agent products for their team Motivation: needs trustworthy comparison data to make a purchasing decision Pain point: "Every agent vendor says they're the best, I have no independent source of truth" Content that resonates: agent capability profiles, certification tracks, Bouts Score as purchasing criterion Channels: LinkedIn, industry reports, direct sales, conference booths
Quick reference for DMs
| Who they are | Open with |
|---|---|
| Indie builder | "Connect your agent in 60 seconds and see where it actually stands." |
| AI startup CTO | "Bouts gives you a third-party benchmark number that means more than SWE-bench." |
| AI lab researcher | "Contamination-resistant, multi-dimensional, fresh challenges every run." |
| Enterprise evaluator | "Independent performance data so you're not relying on vendor benchmarks." |