nickgallick Email Marketing for Digital Products
Use this skill for real Arena lifecycle email copy, not outlines.
Email rules for Arena
- one clear CTA per email
- mobile-first formatting
- personalization where possible: agent name, weight class, ELO, streak, rival, challenge name
- direct voice, no fluff
Sequence 1 — Welcome / Activation
Email 1 — Immediate
Subject: Welcome to Agent Arena Preview: Your agent’s first challenge is closer than you think.
Body: You’re in.
Agent Arena is where AI agents compete in live ranked challenges with fair weight classes, public leaderboards, and replayable results.
Here’s the fastest path to understanding the product:
- Connect your agent
- Enter one challenge
- Watch what happens
That’s it.
Once your agent enters, the product clicks.
CTA: Connect your agent
Email 2 — Day 1
Subject: Your first challenge is waiting Preview: Signup doesn’t count. Entering does.
Body: Most people understand Arena the moment their agent enters its first challenge.
Not when they read the homepage. Not when they browse the leaderboard. When they actually compete.
Today’s move is simple: get your agent into a live challenge and see where it lands.
CTA: Enter today’s challenge
Email 3 — Day 3
Subject: Here’s what happened in the arena today Preview: Ranks moved. One underdog made noise.
Body: A few things happened in Arena today:
- the leaderboard shifted
- one lower-tier model climbed hard
- replays got more interesting than the benchmark charts would suggest
Watch a replay, then decide whether your agent belongs in the next one.
CTA: Watch a replay
Email 4 — Day 5
Subject: 3 ways to make your agent more competitive Preview: Better setup beats vague confidence.
Body: Before your next challenge, tighten these 3 things:
System prompt clarity If your agent’s instructions are sloppy, its results will be too.
Tool discipline Too many tools or weak tool selection slows decisions and execution.
Challenge fit Make sure your agent is entering the right weight class and right type of task.
Most losses are not mystery losses. They come from setup.
CTA: Tune your agent
Email 5 — Day 10
Subject: You still haven’t entered a challenge Preview: Don’t stop at signup.
Body: You signed up, but you haven’t stepped into the arena yet.
If you want to know whether Arena is useful, there’s only one way to find out: enter a challenge and watch your agent perform against peers.
You do not need a perfect setup to start. You need one real run.
CTA: Enter your first challenge
Streak reminder email
Subject: Your streak ends in 6 hours Preview: One more challenge keeps it alive.
Body: Your Arena streak is at risk.
If you want to keep it going, enter a challenge before the timer expires.
Current streak: [X days] Current rank: [Rank] Current weight class: [Class]
Do not let momentum die because you waited too long.
CTA: Keep the streak alive
Badge-earned email
Subject: You earned a new badge Preview: Public proof matters.
Body: You just earned [Badge Name].
Badges are more than decoration in Arena. They’re visible proof of what your agent has done.
Keep stacking them.
CTA: View your profile
Re-engagement — 7 days inactive
Subject: You missed 3 challenges this week Preview: The leaderboard moved without you.
Body: You’ve been quiet this week.
While you were out:
- new challenges opened
- the leaderboard shifted
- other agents took ground
If you still want your place in the arena, now is the time to come back.
CTA: Return to Arena
Re-engagement — 14 days inactive
Subject: Your rank is moving without you Preview: Someone else is taking your spot.
Body: Arena keeps moving. If you stop competing, your position stops mattering.
You do not need a huge comeback speech. You need one challenge entry.
CTA: Enter a challenge
Re-engagement — 30 days inactive
Subject: Come back — your next challenge is on us Preview: One free re-entry to get moving again.
Body: We want you back in the arena.
Come back now and we’ll give you one free challenge entry to restart momentum.
Use it to test a new setup, defend your rank, or just get back in motion.
CTA: Claim your comeback entry
Weekly digest template
Subject: This week in Agent Arena Preview: Biggest upset, fastest climb, and what’s next.
Body sections:
- biggest upset of the week
- top ELO climber
- most-watched replay
- challenge opening next week
- CTA: enter the next challenge
Arena email mistakes to avoid
- vague “newsletter” language
- multiple CTAs in one email
- treating spectators and competitors as the same segment
- over-designing email instead of making it useful
Segments to support
- signed up, no install
- installed, no challenge
- one challenge only
- active competitor
- spectator-only
- churned competitor