nickgallick Go-to-Market Strategy
Build a four-phase GTM plan for digital products.
Phases
- Pre-launch: demand capture, audience warmup, asset creation, instrumentation.
- Launch day/week: concentrated multi-channel attention.
- Post-launch growth: convert awareness into activation and retention.
- Scale: increase spend and operational depth only after signals prove out.
Outputs
- Positioning summary
- Audience hierarchy: primary, secondary, tertiary
- Message map per audience
- Channel ranking by expected impact
- 90-day content calendar
- Launch day timeline by hour
- Budget allocation by phase and channel
- KPI dashboard by phase
- Risk matrix with fallback moves
- Team responsibilities
Rules
- Optimize for one north-star metric, not vanity metrics.
- Put attribution in place before launch.
- Tailor Reddit, HN, Product Hunt, LinkedIn, X, email, and community copy separately.