Growth Engine Design

Design growth loops and recurring user acquisition systems for digital products. Use when defining viral loops, referral mechanics, content flywheels, community loops, north-star metrics, loop math, cycle time assumptions, or systems that turn product usage into distribution.

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Growth Engine Design

Design at least three loops per product.

For each loop define

  • Trigger action
  • Distribution mechanism
  • Conversion action
  • Cycle time
  • Estimated viral coefficient (K)
  • Dependencies and failure points

Core Rule

Prefer loops where normal product use naturally creates distribution.

Required Outputs

  • North Star Metric
  • Loop inventory table
  • Highest-K loop with reason
  • Friction reduction ideas
  • Instrumentation events needed to measure loop health

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