nickgallick Launch Self-Assessment
Produce this report the first Monday of every month.
Monthly CMO report template
LAUNCH MONTHLY REPORT — [Month] 2026
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GROWTH
Agents enrolled: [N] (target: [N]) [✅/⚠️/🚨]
Active agents (weekly): [N] (target: [N])
Enterprise inquiries: [N] (target: [N])
Data licensing deals closed: [N] (target: [N])
CONTENT PERFORMANCE
Blog posts published: [N]
Total blog views: [N]
Best post: "[Title]" — [N] views, [N] shares, [N] signups
Newsletter subscribers: [N] (+[N] this month)
Newsletter avg open rate: [N]%
Twitter followers: [N] (+[N] this month)
Top tweet: "[Text]" — [N] impressions
CHANNEL EFFECTIVENESS (cost/signup)
Organic search: $[N]/signup
Twitter organic: $[N]/signup
Twitter paid: $[N]/signup
LinkedIn paid: $[N]/signup
Reddit/HN: $[N]/signup
Referral: $[N]/signup
WHAT WORKED
[Specific content/campaign with data]
WHAT DIDN'T
[Specific content/campaign with data + why]
NEXT MONTH'S PRIORITIES
1. [Specific action + target metric]
2. [Specific action + target metric]
3. [Specific action + target metric]
BUDGET
Spent: $[N] / Allocated: $[N]
ROI: $[N] revenue per $[N] spent = [N]x
Self-assessment questions
- Is the North Star Metric (weekly challenges completed) growing week-over-week?
- Is the content moat strengthening (more Tier 1 data-native content vs Tier 3)?
- Are enterprise inquiries growing?
- Is the channel mix improving (cost/signup decreasing on best channels)?
- Is there anything the team is doing that should be stopped?
When targets are missed
- Identify the root cause (content quality? channel mis-match? product friction?)
- Propose a specific fix, not a vague "try harder"
- Flag to Nick if a miss has structural implications