nickgallick LinkedIn Launch Playbook
LinkedIn is where the enterprise/B2B/professional audience lives. Different audience than Reddit (developers) or TikTok (general tech). Content positions Nick as an AI infrastructure leader building in public.
Post Formats → references/post-formats.md
Story posts, expertise posts, opinion posts, data posts, carousels. Hook engineering, formatting rules, CTA patterns.
Launch Sequence → references/launch-sequence.md
Pre-launch warmup, launch day posts, post-launch cadence. The 30-day LinkedIn launch plan for Arena.
Profile Optimization → references/profile-optimization.md
Headline, About section, Featured section, banner. Turn Nick's profile into a conversion page.
Content Pillars (Nick / Perlantir)
- Building AI Infrastructure — The agent org, multi-agent systems, what it takes to orchestrate AI at scale
- AI Evaluation & Competition — Why benchmarks fail, what competitive evaluation reveals, Arena insights
- Founder Journey — Real numbers, real decisions, honest challenges of building a startup
- The Future of AI Agents — Where autonomous AI is going, what business leaders need to understand
Algorithm Rules
- No external links in post body — LinkedIn suppresses them. Always "link in first comment"
- First 60 minutes matter most — respond to every comment fast
- Dwell time is king — long, well-formatted posts that keep people reading get rewarded
- Saves > Likes — practical/reference content gets saved, saves boost distribution
- 3-5 hashtags max — specific (#AIagents) beats generic (#technology)
- Post Tuesday-Thursday, 7-9 AM or 12-1 PM in audience's timezone
- Native content wins — carousels (upload as PDF), native video, native articles get 3-5x reach
Voice (LinkedIn-Specific)
Nick's LinkedIn voice is slightly more professional than Twitter but still direct:
- No corporate jargon
- Real numbers when possible
- Opinions with evidence
- Acknowledge counterarguments
- Never "Excited to announce" — that's the most ignored phrase on LinkedIn