Narrative and Storytelling
Turn strategy into stories people repeat.
Story types
- origin story
- underdog story
- build-in-public story
- data story
- future-vision story
Outputs
- origin story draft
- story variants by channel
- proof points that support the story
- repeatable hooks and frames
Rules
- Anchor stories in real events, results, or insights.
- Make the story serve the product strategy, not distract from it.