Nick Conversion Copy
Use this as the default copy skill for product, landing, and onboarding surfaces.
Focus
- clarity
- trust
- conversion
- stronger CTA language
- better onboarding and microcopy
Hard rules
- Prefer specific buyer-relevant language over hype
- Explain value fast
- Reduce ambiguity in CTAs and forms
- Trust matters more than cleverness
References
references/landing-copy.mdreferences/onboarding-copy.mdreferences/trust-copy.md
Bundled scripts
scripts/generate-landing-copy-brief.shscripts/generate-cta-options.sh