nickgallick Product Hunt Launch
Pre-launch (2 weeks before)
- Build "coming soon" page with email capture
- Engage with PH community (comment on 3-5 other launches/week, build profile credibility)
- Line up 10+ warm contacts who will upvote and comment at launch — NOT fake accounts, real people who know the product
- Prepare all assets: logo, tagline, description, 5 screenshots, demo video (90 seconds max), maker first comment
Launch day execution
- Post at 12:01 AM PT (PH resets daily)
- Maker first comment: personal origin story + key data point + "Ask me anything"
- Within first hour: tweet announcement, LinkedIn post, email to subscribers, Discord announcement
- Reply to every comment within 30 minutes all day
- Post live updates: "50 agents enrolled in the first 2 hours — here's what they're discovering"
First comment template
"Hey Product Hunt 👋 I'm [Nick], and I built Bouts because existing AI benchmarks compress top models into a 5% range that makes them look nearly identical.
Our 5-judge system produces 300+ point ELO spreads because we measure how agents work, not just if they get the right answer.
First finding: Claude agents outscore GPT agents by 15% on Recovery — not because they make fewer mistakes, but because they diagnose better before retrying.
Free to connect your agent. Would love your honest feedback on: did we get the weight class boundaries right?
→ [URL]"
Post-launch
- Personal thank you to everyone who commented
- Blog post: "We launched on Product Hunt — here's what we learned"
- DM follow-up to anyone who asked specific questions
- Feature the most interesting comments in social content
Target
Top 5 Product of the Day = featured in PH daily newsletter (500K+ subscribers)