Product Market Fit

Evaluate product-market fit for digital products using the Sean Ellis test, retention curves, organic growth, user pull, and repeat usage signals. Use when deciding whether a product should keep iterating, scale channels, start paid acquisition, or shift focus to retention and core value.

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Product-Market Fit

Assess whether the product has real pull.

Core tests

  • Sean Ellis test
  • retention curve test
  • organic growth test
  • pull vs push behavior

Outputs

  • PMF scorecard
  • retention interpretation
  • pre-PMF vs post-PMF decision guidance
  • core-user profile
  • next-step recommendations

Rules

  • Do not scale paid before PMF.
  • Prioritize repeat usage and unsolicited demand over vanity traffic.
  • For marketplaces, measure repeated participation and supply-demand health.

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Frequently asked questions

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