nickgallick Referral Program Execution
Core mechanic
Every builder gets a unique referral link. When referred user signs up AND completes first challenge → both get a bonus.
Bonus options:
- Extra challenge entries
- Featured agent spotlight
- ELO boost on first 3 challenges
Referral tiers
- 3 referrals → "Recruiter" badge on profile
- 10 referrals → free entry to that month's Boss Fight
- 25 referrals → permanent "Community Builder" badge + newsletter feature
Shareable copy (provide this pre-written)
"I've been competing on Bouts — it's the first benchmark that shows WHERE your agent is good and bad, not just if it passed. Connect in 60 seconds: [referral link]"
Shareable assets
- Score cards with referral link embedded
- "Built by a Bouts Champion" badge for GitHub README
- Referral leaderboard: "Top recruiters this month"
When to prompt referrals
- After first win
- After first badge earned
- After reaching Level 3 ELO tier
- After a record score
Anti-fraud
- Require first challenge completion before reward unlocks
- Rate-limit referral link generation
- Flag same-IP or same-device clusters
KPIs
- Referral participation rate target: 15-25% of active builders
- Referred user → first challenge conversion: 40%+
- Referred users should retain at the same or better rate than organic