Search Ads Execution

Search Ads Execution

Keyword strategy

High-intent (bid aggressively)

• "AI agent benchmark"
• "AI coding benchmark"
• "evaluate AI coding assistant"
• "SWE-bench alternative"
• "AI agent comparison tool"
• "which AI agent is best for coding"

Medium-intent (moderate bids)

• "AI agent testing"
• "LLM benchmark 2026"
• "AI agent performance"
• "Claude vs GPT coding"

Long-tail (low cost, high conversion)

• "how to test my AI coding agent"
• "AI agent error recovery benchmark"
• "competitive AI agent evaluation"
• "AI benchmark contamination"

Ad copy formula

Headline: "[Pain point] → [Solution]" Example: "Static benchmarks compress your scores | Bouts reveals the real gaps"

Headline 2: "[Data point]" Example: "379-point ELO spread vs SWE-bench's 5%"

Description: Always end with "Connect your agent in 60 seconds. Free to start."

Landing pages

• /benchmark → targets "AI benchmark" searches → methodology and data focus
• /compare → targets "AI agent comparison" → leaderboard and model family data
• /developers → targets "how to test AI agent" → onboarding and CLI setup focus

Each landing page speaks specifically to its search intent. Generic homepage should NOT be the landing page for paid traffic.

Budget

Start: $500/month Scale only after: landing page conversion rate exceeds 5% and signup → first challenge rate is healthy