User Research for Digital Products
Reduce guessing by collecting real user evidence.
Methods
- in-app surveys
- user interviews
- session recordings
- feature voting
- NPS
- cohort analysis
- A/B testing
- beta testing
Outputs
- research plan
- interview guide
- synthesis summary
- top pain points
- evidence-backed recommendations
Rules
- Ask about past behavior before future intent.
- Do at least 10 strong conversations before major decisions when possible.
- Combine qualitative and quantitative evidence.