nomarj Outreach Engine
Pre-requisites
Invoke business-context skill. Requires GTM spec and ICP doc for this product.
Motion check (hard gate)
If motion = "relationship-led":
STOP. Output:
"<Product> uses a relationship-led motion. Cold outreach will not work and
will damage the brand. The right path is warm introduction via [specific network].
Run /growth:pipeline to identify warm paths."
EXIT.
This gate is non-negotiable. Operable and Smart Settle never get cold sequences.
Sequence Design Principles
Max 3 touches. Buyers are busy. More than 3 unreplied messages is spam.
Trigger-aware. Reference the trigger event from the ICP. Generic messages get deleted.
Specific proof. One concrete fact, not "industry-leading." The 97.96% exists for a reason.
No pitch in message 1. Message 1 is pattern-interrupt + genuine value. Pitch is message 2 at earliest.
Short. Under 5 sentences per message. Mobile-readable. Busy people skim.
Australian tone. Understated. Not American hype. No "I hope this finds you well."
Sequence Format
## Outreach Sequence — <Product> / <Channel> / <ICP segment>
**Trigger:** [the event that qualifies this prospect right now]
**Channel:** [email / LinkedIn / community DM]
### Message 1 — Pattern interrupt (send day 1)
Subject: [specific, not clever]
[Body — 3-4 sentences max]
[Reference their trigger or a specific observation]
[One question or one value offer — not a pitch]
### Message 2 — Proof + ask (send day 5 if no reply)
Subject: Re: [same thread]
[Body — 3-4 sentences]
[The specific proof point — detection rate, customer result, data source]
[Clear, low-friction ask]
### Message 3 — Close or exit (send day 12 if no reply)
Subject: Re: [same thread]
[Body — 2-3 sentences]
[Acknowledge they're busy]
[Leave the door open — no guilt]
[Your value in one line for their future reference]
Sigil-specific outreach
Target: Security engineers, DevSecOps leads at companies actively using AI agents in production.
Trigger signal: Public GitHub repos with Claude Code config, MCP servers, agent frameworks.
Message 1 hook: "Noticed [company] has [specific tool/pattern] in production — we built an audit CLI specifically for that surface area."
Proof to use: "Validated against Azure scan baseline — 97.96% detection rate. The data is in the repo, not a marketing claim."
Community alternative to cold outreach: Post the responsible disclosure paper to security Slack communities. Let the content do the outreach.
InstaIndex-specific outreach
Target: SEO managers at content-heavy sites who've complained about indexing lag.
Trigger signal: Reddit/Twitter posts about indexing problems, Google Search Console questions.
Channel: Community reply (Reddit, SEO Twitter) — not cold email.
Format: Helpful answer to their public complaint + mention of the tool. This is content-led outreach, not cold sequence.
Output
Save sequences to .nomark/growth/<product>/outreach-<segment>-<date>.md.
Track sends in the pipeline doc. Log replies and outcomes.