1---2name: seo3description: Master SEO orchestrator with 23 specialized sub-skills across 8 categories. Comprehensive SEO analysis for any website or business type. Performs full site audits, single-page deep analysis, technical SEO checks (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T framework), image optimization, sitemap analysis, site architecture planning, AI search optimization (GEO for ChatGPT, Perplexity, AI Overviews), backlink analysis, keyword research, SERP tracking, and AI visibility monitoring. Industry detection for SaaS, e-commerce, local business, publishers, agencies. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quality", "page speed", "structured data", "site architecture", "metadata", "AI SEO", "backlinks", "link building", "keywords", "keyword research", "SERP", "AI visibility".4---56# SEO — Master Orchestrator (23 Sub-Skills)78[PROTOCOL]: Update this header on changes910Comprehensive SEO analysis across all industries (SaaS, local services,11e-commerce, publishers, agencies). Orchestrates **23 specialized sub-skills**12organized in 8 categories, plus 6 parallel subagents for audits.1314---1516## Quick Reference1718### 1. Audit19| Command | What it does |20|---------|-------------|21| `/seo page <url>` | Deep single-page analysis: title, meta, headings, links, images, Schema, E-E-A-T |22| `squirrelscan audit <url>` | Full-site 230+ rules audit via CLI (`npm i -g squirrelscan`) |2324### 2. Technical SEO25| Command | What it does |26|---------|-------------|27| `/seo technical <url>` | 8-category audit: crawl, index, security, URLs, mobile, CWV, structured data, JS |28| `/seo sitemap <url>` | Validate XML sitemaps, detect issues, generate new ones |29| `/seo hreflang <url>` | Multi-language SEO: self-refs, return tags, x-default, ISO codes |30| `/seo schema <url>` | Detect, validate, generate JSON-LD structured data |31| `/seo geo-technical <url>` | AI crawler management: GPTBot, ClaudeBot, llms.txt, SSR check |3233### 3. Links34| Command | What it does |35|---------|-------------|36| `/seo internal-links <url>` | Orphan pages, click depth, anchor text, link equity |37| `/seo backlinks profile <domain>` | Backlink profile analysis *(DataForSEO)* |38| `/seo backlinks gap <domain> <competitor>` | Find link gap opportunities *(DataForSEO)* |39| `/seo redirects <url>` | Chains, loops, 301/302 mix, protocol issues, trailing slashes |4041### 4. Content42| Command | What it does |43|---------|-------------|44| `/seo content-audit <url>` | E-E-A-T scoring + AI citability analysis |45| `/seo images <url>` | Alt text, file sizes, formats (WebP/AVIF), lazy loading, CLS |46| `/seo content-decay <url>` | Detect declining content, recommend refresh priorities |47| `/seo cannibalization <domain>` | Find keyword conflicts between pages |48| `/seo content-brief <keyword>` | Analyze SERP top 10, generate content briefs |49| `/seo content-writer` | SEO + AI optimized writing guidelines |5051### 5. Planning52| Command | What it does |53|---------|-------------|54| `/seo plan <business-type>` | Competitor analysis, keyword strategy, content calendar, 4-phase roadmap |55| `/seo architecture <url>` | URL structure, navigation design, internal linking strategy |5657### 6. Programmatic SEO58| Command | What it does |59|---------|-------------|60| `/seo programmatic plan` | Scale content: data sources, templates, quality gates, index control |61| `/seo competitor-pages generate` | X vs Y comparisons, alternatives pages, feature matrices |6263### 7. Monitoring64| Command | What it does |65|---------|-------------|66| `/seo monitor overview` | Monitor your site: rankings, clicks, CTR, position changes *(GSC)* |67| `/seo serp check <keyword>` | Live SERP check for any keyword *(DataForSEO)* |68| `/seo ai-visibility domain <domain>` | Track mentions in ChatGPT, Claude, Perplexity, AI Overview *(DataForSEO)* |6970### 8. Data71| Command | What it does |72|---------|-------------|73| `/seo keywords research <seed>` | Ideas, volume, difficulty, intent, trends *(DataForSEO)* |74| `/seo keywords site <domain>` | Keywords a site ranks for *(DataForSEO)* |75| `/seo keywords gap <domain> <competitor>` | Find keyword opportunities *(DataForSEO)* |7677---7879## Command → Skill Routing8081| Command | Loads Skill |82|---------|-------------|83| `page` | 30x-seo-page |84| `technical` | 30x-seo-technical |85| `sitemap` | 30x-seo-sitemap |86| `hreflang` | 30x-seo-hreflang |87| `schema` | 30x-seo-schema |88| `geo-technical` | 30x-seo-geo-technical |89| `internal-links` | 30x-seo-internal-links |90| `backlinks` | 30x-seo-backlinks |91| `redirects` | 30x-seo-redirects |92| `content-audit` | 30x-seo-content-audit |93| `images` | 30x-seo-images |94| `content-decay` | 30x-seo-content-decay |95| `cannibalization` | 30x-seo-cannibalization |96| `content-brief` | 30x-seo-content-brief |97| `content-writer` | 30x-seo-content-writer |98| `plan` | 30x-seo-plan |99| `architecture` | 30x-seo-architecture |100| `programmatic` | 30x-seo-programmatic |101| `competitor-pages` | 30x-seo-competitor-pages |102| `monitor` | 30x-seo-monitor |103| `serp` | 30x-seo-serp |104| `ai-visibility` | 30x-seo-ai-visibility |105| `keywords` | 30x-seo-keywords |106107---108109## Orchestration Logic110111When user invokes `/seo audit`, delegate to subagents in parallel:1121. Detect business type (SaaS, local, ecommerce, publisher, agency, other)1132. Spawn subagents: technical, content, schema, sitemap, performance, visual1143. Collect results and generate unified report with SEO Health Score (0-100)1154. Create prioritized action plan (Critical → High → Medium → Low)116117---118119## Industry Detection120121Detect business type from homepage signals:122- **SaaS**: pricing page, /features, /integrations, /docs, "free trial", "sign up"123- **Local Service**: phone number, address, service area, "serving [city]", Google Maps embed124- **E-commerce**: /products, /collections, /cart, "add to cart", product schema125- **Publisher**: /blog, /articles, /topics, article schema, author pages, publication dates126- **Agency**: /case-studies, /portfolio, /industries, "our work", client logos127128---129130## Quality Gates131132Hard rules:133- WARNING at 30+ location pages (enforce 60%+ unique content)134- HARD STOP at 50+ location pages (require user justification)135- Never recommend HowTo schema (deprecated Sept 2023)136- FAQ schema only for government and healthcare sites137- All Core Web Vitals references use INP, never FID138139---140141## Scoring Methodology142143### SEO Health Score (0-100)144145| Category | Weight |146|----------|--------|147| Technical SEO | 25% |148| Content Quality | 25% |149| On-Page SEO | 20% |150| Schema / Structured Data | 10% |151| Performance (CWV) | 10% |152| Images | 5% |153| AI Search Readiness | 5% |154155### Priority Levels156- **Critical**: Blocks indexing or causes penalties (immediate fix)157- **High**: Significantly impacts rankings (fix within 1 week)158- **Medium**: Optimization opportunity (fix within 1 month)159- **Low**: Nice to have (backlog)160161---162163## Sub-Skills (23 Total, 8 Categories)164165### 1. Audit (1 skill + CLI)166| Skill | What it does |167|-------|-------------|168| **30x-seo-page** | Deep single-page analysis |169| **squirrelscan** *(CLI)* | Full-site 230+ rules audit |170171### 2. Technical SEO (5 skills)172| Skill | What it does |173|-------|-------------|174| **30x-seo-technical** | 8-category technical audit |175| **30x-seo-sitemap** | Sitemap validation and generation |176| **30x-seo-hreflang** | International SEO / hreflang |177| **30x-seo-schema** | Schema.org JSON-LD |178| **30x-seo-geo-technical** | AI crawler management |179180### 3. Links (3 skills)181| Skill | What it does |182|-------|-------------|183| **30x-seo-internal-links** | Internal link analysis |184| **30x-seo-backlinks** | Backlink profile *(DataForSEO)* |185| **30x-seo-redirects** | Redirect chain analysis |186187### 4. Content (6 skills)188| Skill | What it does |189|-------|-------------|190| **30x-seo-content-audit** | E-E-A-T + AI citability |191| **30x-seo-images** | Image optimization |192| **30x-seo-content-decay** | Content freshness analysis |193| **30x-seo-cannibalization** | Keyword conflict detection |194| **30x-seo-content-brief** | SERP-based content briefs |195| **30x-seo-content-writer** | SEO writing guidelines |196197### 5. Planning (2 skills)198| Skill | What it does |199|-------|-------------|200| **30x-seo-plan** | Strategic SEO planning |201| **30x-seo-architecture** | Site structure planning |202203### 6. Programmatic SEO (2 skills)204| Skill | What it does |205|-------|-------------|206| **30x-seo-programmatic** | Scale content with templates |207| **30x-seo-competitor-pages** | X vs Y comparison pages |208209### 7. Monitoring (3 skills)210| Skill | What it does |211|-------|-------------|212| **30x-seo-monitor** | Your site via GSC |213| **30x-seo-serp** | Any site via DataForSEO |214| **30x-seo-ai-visibility** | AI search visibility |215216### 8. Data (1 skill)217| Skill | What it does |218|-------|-------------|219| **30x-seo-keywords** | Keyword research *(DataForSEO)* |220221---222223## Dependencies224225| Category | Skills | Dependency |226|----------|--------|------------|227| Audit | 1 | WebFetch |228| Technical SEO | 5 | WebFetch |229| Links | 3 | WebFetch + DataForSEO (backlinks) |230| Content | 6 | WebFetch |231| Planning | 2 | WebFetch |232| Programmatic SEO | 2 | WebFetch |233| Monitoring | 3 | GSC + DataForSEO |234| Data | 1 | DataForSEO |235236**18 skills work without any API. 4 skills require DataForSEO. 1 skill requires Google Search Console.**237238---239240## Subagents241242For parallel analysis during audits:243- `seo-technical` — Crawlability, indexability, security, CWV244- `seo-content` — E-E-A-T, readability, thin content245- `seo-schema` — Detection, validation, generation246- `seo-sitemap` — Structure, coverage, quality gates247- `seo-performance` — Core Web Vitals measurement248- `seo-visual` — Screenshots, mobile testing, above-fold
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