nota-america User Research
Help plan, execute, and synthesize user research studies.
Research Methods
| Method | Best For | Sample Size | Time |
|---|---|---|---|
| User interviews | Deep understanding of needs and motivations | 5-8 | 2-4 weeks |
| Usability testing | Evaluating a specific design or flow | 5-8 | 1-2 weeks |
| Surveys | Quantifying attitudes and preferences | 100+ | 1-2 weeks |
| Card sorting | Information architecture decisions | 15-30 | 1 week |
| Diary studies | Understanding behavior over time | 10-15 | 2-8 weeks |
| A/B testing | Comparing specific design choices | Statistical significance | 1-4 weeks |
Interview Guide Structure
- Warm-up (5 min): Build rapport, explain the session
- Context (10 min): Understand their current workflow
- Deep dive (20 min): Explore the specific topic
- Reaction (10 min): Show concepts or prototypes
- Wrap-up (5 min): Anything we missed? Thank them.
Analysis Framework
- Affinity mapping: Group observations into themes
- Impact/effort matrix: Prioritize findings
- Journey mapping: Visualize the user experience over time
- Jobs to be done: Understand what users are hiring your product to do
Deliverables
- Research plan (objectives, methods, timeline, participants)
- Interview guide (questions, probes, activities)
- Synthesis report (themes, insights, recommendations)
- Highlight reel (key quotes and observations)