om-scogo Blog Repurpose: Cross-Platform Content Adaptation
Transforms blog posts into platform-optimized content for social media, email, video, and community channels. Each output adapts tone, format, and length to match platform conventions and audience expectations.
FLOW dual-surface thinking (when applicable). When the original blog post targets a query that also surfaces in a community (Reddit thread, YouTube comment, LinkedIn discussion), repurpose for the community in a way that reinforces the blog. Cross-link both directions: the blog references the community discussion as social proof; the community post references the blog as the canonical long-form answer. This is FLOW surface 5 in action. See skills/blog/references/flow-alignment.md and /blog flow win for the dual-surface scorecard.
Workflow
Step 1: Read & Analyze
Read the blog post and extract the core content elements:
- Title - Original blog post title
- Key insights (5-7) - The most important takeaways, each as a standalone statement
- Statistics - All sourced data points with attribution
- Quotes - Any notable quotations or expert statements
- Main argument - The central thesis in 1-2 sentences
- TL;DR - A 2-3 sentence summary that delivers standalone value
- Target audience - Who the blog was written for
- Topic category - For subreddit and hashtag selection
Step 2: Ask User
Prompt the user to select which platforms to generate content for:
- Twitter/X thread
- LinkedIn article
- YouTube video script
- Reddit discussion post
- Email newsletter excerpt
- All of the above
If the user specifies a platform directly (e.g., "repurpose for Twitter"), skip this step and generate for that platform only.
Step 3: Twitter/X Thread
Generate a complete thread optimized for Twitter/X engagement:
Hook tweet (tweet 1):
- Open with a curiosity gap or bold statistic
- Must be under 280 characters
- Should make someone stop scrolling
- Pattern: "[Surprising stat or contrarian take]. Here's what [audience] needs to know:"
Insight tweets (tweets 2-6):
- One key point per tweet, each delivering standalone value
- Include a statistic with source where possible
- Use line breaks for readability
- Each tweet should work even if read in isolation
Closing tweet (final):
- Summarize the main takeaway in one sentence
- Include a clear CTA linking to the full post
- Add relevant hashtags (maximum 2 per tweet)
- Pattern: "Read the full breakdown: [link]\n\n#hashtag1 #hashtag2"
Thread formatting rules:
- Number tweets as 1/, 2/, etc. for clarity
- No tweet exceeds 280 characters
- Thread length: 7-9 tweets total
- Tone: conversational, direct, insight-dense
Step 4: LinkedIn Article
Adapt the blog for LinkedIn's professional audience and format:
Length: 800-1,200 words (shorter than the blog post)
Opening (first 2-3 lines visible before "See more"):
- Start with a personal story, observation, or contrarian take
- This is the hook - it must compel clicking "See more"
- Never start with "I'm excited to share..." or similar cliches
Body structure:
- Use LinkedIn-native formatting: bold text for emphasis, single-line paragraphs, generous line breaks between points
- Numbered lists for key takeaways
- Short paragraphs (1-3 sentences each)
- Include 2-3 key statistics with sources
- More personal and opinion-led than the original blog
Closing:
- End with an engagement question that invites comments
- Pattern: "What's your experience with [topic]? I'd love to hear in the comments."
- Do NOT include external links in the body (LinkedIn deprioritizes them)
- Add the blog link in the first comment instead (note this in the output)
Tone: Professional but conversational. First-person perspective. Share what you learned or observed, not just what the data says.
Step 5: YouTube Script
Generate a complete video script structured for retention:
Hook (0-15 seconds):
- Bold statement or surprising question drawn from the blog's strongest insight
- Pattern: "Did you know that [shocking stat]? Today I'm going to show you [promise]."
- Must grab attention before viewers click away
Intro (15-60 seconds):
- What viewers will learn (3 bullet points)
- Why it matters right now
- Brief credibility statement
- "[SHOW TITLE CARD]"
Main content (3-5 talking points):
- Derived from the blog's H2 sections
- Each section: key point, supporting data, practical example
- Include visual cues throughout:
[SHOW CHART: description]- for data visualizations[CUT TO SCREENCAST]- for demonstrations[B-ROLL: description]- for visual variety[TEXT ON SCREEN: key stat]- for emphasis
- Transition phrases between sections
CTA (final 15-30 seconds):
- Subscribe prompt with reason
- Link to full blog post in video description
- Tease next related video topic
Script metadata:
- Estimated duration based on word count (~150 words per minute of speech)
- Suggested title (under 60 chars, keyword-rich)
- Suggested thumbnail concept (text + visual)
- Description with timestamps, blog link, and key takeaways
Step 6: Reddit Post
Reframe the blog content as an authentic community discussion:
Subreddit suggestions:
- Recommend 2-3 relevant subreddits based on the blog topic
- Consider subreddit size, rules, and posting conventions
- Check if the subreddit allows links or prefers text posts
Post format:
- Title: Frame as a question or observation, not a blog promotion
- Good: "After analyzing 500 campaigns, here's what actually drives ROI"
- Bad: "Check out my new blog post about marketing ROI"
- Lead with a question or interesting observation
- Share key findings as if reporting results to peers
- Use Reddit markdown formatting (headers, bullet points, bold)
- Include 3-5 key data points with sources
- End with a discussion prompt: "Has anyone else seen similar results?"
Self-promotion compliance:
- Follow the 10% rule: self-promotional content should be max 10% of posts
- Never use clickbait or misleading titles
- Provide genuine value in the post itself - readers should benefit without clicking through
- Include the blog link naturally at the end: "Full analysis with charts: [link]"
Tone: Peer-to-peer, humble, discussion-oriented. Never salesy.
Step 7: Email Newsletter Excerpt
Generate a concise newsletter section optimized for email engagement:
Subject line:
- 40-60 characters
- Curiosity-driven or value-driven (not clickbait)
- Pattern options:
- Curiosity: "The [topic] metric nobody tracks (but should)"
- Value: "[N] [topic] insights from [source/study]"
- Urgency: "[Topic] changed this month. Here's what to do."
Preview text:
- 40-90 characters that complement (not repeat) the subject line
- Appears after subject in inbox - treat as a second headline
Body:
- TL;DR (2-3 sentences): Standalone summary with the key takeaway
- 3 key takeaways (bullet points): Each with a statistic and source
- CTA: Clear link to the full blog post
- Button text: "Read the full analysis" or similar action-oriented phrase
Total length: 150-200 words. Every word must earn its place.
Formatting:
- Short paragraphs (1-2 sentences)
- Bold key phrases for scanners
- Single CTA (do not compete with multiple links)
Step 8: Save
Save all generated outputs to the repurposed/ directory with platform-specific
filenames:
repurposed/
{slug}-twitter-thread.md
{slug}-linkedin-article.md
{slug}-youtube-script.md
{slug}-reddit-post.md
{slug}-email-newsletter.md
If the repurposed/ directory does not exist, create it.
Present a summary after saving:
## Repurposed Content: [Blog Title]
### Generated Outputs
- Twitter/X thread: repurposed/{slug}-twitter-thread.md (X tweets)
- LinkedIn article: repurposed/{slug}-linkedin-article.md (~X words)
- YouTube script: repurposed/{slug}-youtube-script.md (~X min estimated)
- Reddit post: repurposed/{slug}-reddit-post.md (X subreddits suggested)
- Email excerpt: repurposed/{slug}-email-newsletter.md (~X words)
### Quick Stats
- Key insights extracted: X
- Statistics reused: X across Y platforms
- Total content pieces: X
### Next Steps
- Review and customize each piece for your brand voice
- Schedule posts using your preferred social media tool
- For Twitter: post thread during peak hours (9-11am or 1-3pm local time)
- For LinkedIn: post Tuesday-Thursday for highest engagement
- For Reddit: post during US morning hours (8-10am EST)