om-scogo Core Web Vitals optimization
Targeted optimization for the three Core Web Vitals metrics that affect Google Search ranking and user experience.
The three metrics
| Metric | Measures | Good | Needs work | Poor |
|---|---|---|---|---|
| LCP | Loading | ≤ 2.5s | 2.5s – 4s | > 4s |
| INP | Interactivity | ≤ 200ms | 200ms – 500ms | > 500ms |
| CLS | Visual Stability | ≤ 0.1 | 0.1 – 0.25 | > 0.25 |
Google measures at the 75th percentile — 75% of page visits must meet "Good" thresholds.
LCP: Largest Contentful Paint
LCP measures when the largest visible content element renders. Usually this is:
- Hero image or video
- Large text block
- Background image
<svg>element
Common LCP issues
1. Slow server response (TTFB > 800ms)
Fix: CDN, caching, optimized backend, edge rendering
2. Render-blocking resources
<!-- ❌ Blocks rendering -->
<link rel="stylesheet" href="/all-styles.css">
<!-- ✅ Critical CSS inlined, rest deferred -->
<style>/* Critical above-fold CSS */</style>
<link rel="preload" href="/styles.css" as="style"
3. Slow resource load times
<!-- ❌ No hints, discovered late -->
<img src="/hero.jpg" alt="Hero">
<!-- ✅ Preloaded with high priority -->
<link rel="preload" href="/hero.webp" as="image" fetchpriority="high">
<img src="/hero.webp" alt="Hero" fetchpriority="high">
4. Client-side rendering delays
// ❌ Content loads after JavaScript
useEffect(() => {
fetch('/api/hero-text').then(r => r.json()).then(setHeroText);
}, []);
// ✅ Server-side or static rendering
// Use SSR, SSG, or streaming to send HTML with content
export async function getServerSideProps() {
const heroText = await fetchHeroText();
return { props: { heroText } };
}
5. Make navigations instant with the Speculation Rules API
For most sites, the LCP a user actually experiences is dominated by the next page they navigate to, not the one they landed on. Telling the browser to prerender likely-next pages on hover collapses that LCP to ~0ms.
<script type="speculationrules">
{
"prerender": [{
"where": { "href_matches": "/*" },
"eagerness": "moderate"
}]
}
</script>
eagerness settings (cheapest → most aggressive): conservative (start on pointerdown), moderate (start after ~200ms hover), eager (start as soon as the link is in the viewport), immediate (start on page load). Start with moderate — it captures most navigations without prerendering pages users never visit.
Caveats:
- Bandwidth/CPU cost. Each prerender is roughly a full page load. Scope
wherecarefully (href_matchespatterns, exclude logout/checkout) and avoidimmediateoutside small sites. - Side effects fire early. Analytics, ads, and any code that runs on load will fire when the prerender starts, not when the user navigates. Gate side effects on the
prerenderingchangeevent ordocument.prerendering. - Chromium-only. Safari and Firefox ignore the script — it's a progressive enhancement, never a regression.
LCP optimization checklist
- [ ] TTFB < 800ms (use CDN, edge caching)
- [ ] LCP image preloaded with fetchpriority="high"
- [ ] LCP image optimized (WebP/AVIF, correct size)
- [ ] Critical CSS inlined (< 14KB)
- [ ] No render-blocking JavaScript in <head>
- [ ] Fonts don't block text rendering (font-display: swap)
- [ ] LCP element in initial HTML (not JS-rendered)
- [ ] Speculation Rules added for likely-next navigations (moderate eagerness)
LCP element identification
// Find your LCP element
new PerformanceObserver((list) => {
const entries = list.getEntries();
const lastEntry = entries[entries.length - 1];
console.log('LCP element:', lastEntry.element);
console.log('LCP time:', lastEntry.startTime);
}).observe({ type: 'largest-contentful-paint', buffered: true });
INP: Interaction to Next Paint
INP measures responsiveness across ALL interactions (clicks, taps, key presses) during a page visit. It reports the worst interaction (at 98th percentile for high-traffic pages).
INP breakdown
Total INP = Input Delay + Processing Time + Presentation Delay
| Phase | Target | Optimization |
|---|---|---|
| Input Delay | < 50ms | Reduce main thread blocking |
| Processing | < 100ms | Optimize event handlers |
| Presentation | < 50ms | Minimize rendering work |
Common INP issues
1. Long tasks blocking main thread
// ❌ Long synchronous task
function processLargeArray(items) {
items.forEach(item => expensiveOperation(item));
}
// ✅ Break into chunks and yield to the scheduler. scheduler.yield() is the
// recommended modern API — its continuation is queued at a boosted
// priority so the rest of your work resumes ahead of unrelated tasks,
// while still letting the browser handle pending input first.
async function processLargeArray(items) {
const CHUNK_SIZE = 100;
for (let i = 0; i < items.length; i += CHUNK_SIZE) {
items.slice(i, i + CHUNK_SIZE).forEach(expensiveOperation);
if ('scheduler' in window && 'yield' in scheduler) {
await scheduler.yield();
} else {
// Fallback for browsers without scheduler.yield (Safari, older Firefox).
// setTimeout(0) yields but loses priority — your continuation may run
// after unrelated tasks the browser picked up in between.
await new Promise(r => setTimeout(r, 0));
}
}
}
2. Heavy event handlers
// ❌ All work in handler
button.addEventListener('click', () => {
// Heavy computation
const result = calculateComplexThing();
// DOM updates
updateUI(result);
// Analytics
trackEvent('click');
});
// ✅ Prioritize visual feedback, then yield before doing the heavy work
button.addEventListener('click', async () => {
// 1. Immediate visual feedback (cheap DOM update)
button.classList.add('loading');
// 2. Yield so the browser can paint the loading state before we block
if ('scheduler' in window && 'yield' in scheduler) {
await scheduler.yield();
}
// 3. Now do the heavy work — the user already saw the click register
const result = calculateComplexThing();
updateUI(result);
// 4. Lowest-priority work last, when the main thread is idle
if ('requestIdleCallback' in window) {
requestIdleCallback(() => trackEvent('click'));
} else {
setTimeout(() => trackEvent('click'), 0);
}
});
3. Third-party scripts
// ❌ Eagerly loaded, blocks interactions
<script src="https://heavy-widget.com/widget.js"></script>
// ✅ Lazy loaded on interaction or visibility
const loadWidget = () => {
import('https://heavy-widget.com/widget.js')
.then(widget => widget.init());
};
button.addEventListener('click', loadWidget, { once: true });
4. Excessive re-renders (React/Vue)
// ❌ Re-renders entire tree
function App() {
const [count, setCount] = useState(0);
return (
<div>
<Counter count={count} />
<ExpensiveComponent /> {/* Re-renders on every count change */}
</div>
);
}
// ✅ Memoized expensive components
const MemoizedExpensive = React.memo(ExpensiveComponent);
function App() {
const [count, setCount] = useState(0);
return (
<div>
<Counter count={count} />
<MemoizedExpensive />
</div>
);
}
INP optimization checklist
- [ ] No tasks > 50ms on main thread
- [ ] Event handlers complete quickly (< 100ms)
- [ ] Visual feedback provided immediately
- [ ] Heavy work deferred with requestIdleCallback
- [ ] Third-party scripts don't block interactions
- [ ] Debounced input handlers where appropriate
- [ ] Web Workers for CPU-intensive operations
INP debugging
// Identify slow interactions. durationThreshold: 40 matches what the
// web-vitals library uses — 16 (one frame) fires on nearly every interaction
// and drowns the console; 40 surfaces interactions that are starting to feel
// sluggish without spamming.
new PerformanceObserver((list) => {
for (const entry of list.getEntries()) {
if (entry.duration > 200) {
console.warn('Slow interaction:', {
type: entry.name,
duration: entry.duration,
processingStart: entry.processingStart,
processingEnd: entry.processingEnd,
target: entry.target
});
}
}
}).observe({ type: 'event', buffered: true, durationThreshold: 40 });
For field debugging across real users, prefer the web-vitals/attribution build of the web-vitals library — onINP() from that build attaches a LoAF (Long Animation Frame) breakdown identifying the longest script and the input/processing/presentation phase that ate the budget.
CLS: Cumulative Layout Shift
CLS measures unexpected layout shifts. A shift occurs when a visible element changes position between frames without user interaction.
CLS Formula: impact fraction × distance fraction
Common CLS causes
1. Images without dimensions
<!-- ❌ Causes layout shift when loaded -->
<img src="photo.jpg" alt="Photo">
<!-- ✅ Space reserved -->
<img src="photo.jpg" alt="Photo" width="800" height="600">
<!-- ✅ Or use aspect-ratio -->
<img src="photo.jpg" alt="Photo" style="aspect-ratio: 4/3; width: 100%;">
2. Ads, embeds, and iframes
<!-- ❌ Unknown size until loaded -->
<iframe src="https://ad-network.com/ad"></iframe>
<!-- ✅ Reserve space with min-height -->
<div style="min-height: 250px;">
<iframe src="https://ad-network.com/ad" height="250"></iframe>
</div>
<!-- ✅ Or use aspect-ratio container -->
<div style="aspect-ratio: 16/9;">
<iframe src="https://youtube.com/embed/..."
style="width: 100%; height: 100%;"></iframe>
</div>
3. Dynamically injected content
// ❌ Inserts content above viewport
notifications.prepend(newNotification);
// ✅ Insert below viewport or use transform
const insertBelow = viewport.bottom < newNotification.top;
if (insertBelow) {
notifications.prepend(newNotification);
} else {
// Animate in without shifting
newNotification.style.transform = 'translateY(-100%)';
notifications.prepend(newNotification);
requestAnimationFrame(() => {
newNotification.style.transform = '';
});
}
4. Web fonts causing FOUT
/* ❌ Font swap shifts text */
@font-face {
font-family: 'Custom';
src: url('custom.woff2') format('woff2');
}
/* ✅ Optional font (no shift if slow) */
@font-face {
font-family: 'Custom';
src: url('custom.woff2') format('woff2');
font-display: optional;
}
/* ✅ Or match fallback metrics */
@font-face {
font-family: 'Custom';
src: url('custom.woff2') format('woff2');
font-display: swap;
size-adjust: 105%; /* Match fallback size */
ascent-override: 95%;
descent-override: 20%;
}
5. Animations triggering layout
/* ❌ Animates layout properties */
.animate {
transition: height 0.3s, width 0.3s;
}
/* ✅ Use transform instead */
.animate {
transition: transform 0.3s;
}
.animate.expanded {
transform: scale(1.2);
}
CLS optimization checklist
- [ ] All images have width/height or aspect-ratio
- [ ] All videos/embeds have reserved space
- [ ] Ads have min-height containers
- [ ] Fonts use font-display: optional or matched metrics
- [ ] Dynamic content inserted below viewport
- [ ] Animations use transform/opacity only
- [ ] No content injected above existing content
CLS debugging
// Track layout shifts
new PerformanceObserver((list) => {
for (const entry of list.getEntries()) {
if (!entry.hadRecentInput) {
console.log('Layout shift:', entry.value);
entry.sources?.forEach(source => {
console.log(' Shifted element:', source.node);
console.log(' Previous rect:', source.previousRect);
console.log(' Current rect:', source.currentRect);
});
}
}
}).observe({ type: 'layout-shift', buffered: true });
Measurement tools
Lab testing
- Chrome DevTools → Performance panel, Lighthouse
- WebPageTest → Detailed waterfall, filmstrip
- Lighthouse CLI →
npx lighthouse <url>
Field data (real users)
- Chrome User Experience Report (CrUX) → BigQuery or API
- Search Console → Core Web Vitals report
- web-vitals library → Send to your analytics
import {onLCP, onINP, onCLS} from 'web-vitals';
function sendToAnalytics({name, value, rating}) {
gtag('event', name, {
event_category: 'Web Vitals',
value: Math.round(name === 'CLS' ? value * 1000 : value),
event_label: rating
});
}
onLCP(sendToAnalytics);
onINP(sendToAnalytics);
onCLS(sendToAnalytics);
Framework quick fixes
Next.js
// LCP: Use next/image with priority
import Image from 'next/image';
<Image src="/hero.jpg" priority fill alt="Hero" />
// INP: Use dynamic imports
const HeavyComponent = dynamic(() => import('./Heavy'), { ssr: false });
// CLS: Image component handles dimensions automatically
React
// LCP: Preload in head
<link rel="preload" href="/hero.jpg" as="image" fetchpriority="high" />
// INP: Memoize and useTransition
const [isPending, startTransition] = useTransition();
startTransition(() => setExpensiveState(newValue));
// CLS: Always specify dimensions in img tags
Vue/Nuxt
<!-- LCP: Use nuxt/image with preload -->
<NuxtImg src="/hero.jpg" preload loading="eager" />
<!-- INP: Use async components -->
<component :is="() => import('./Heavy.vue')" />
<!-- CLS: Use aspect-ratio CSS -->
<img :style="{ aspectRatio: '16/9' }" />