om-scogo LinkedIn Automation
Comprehensive skill for automating LinkedIn marketing and B2B lead generation.
Core Workflows
1. Content Pipeline
LINKEDIN CONTENT FLOW:
┌─────────────────┐
│ Content Plan │
│ - Topics │
│ - Calendar │
└────────┬────────┘
▼
┌─────────────────┐
│ Create Post │
│ - Text │
│ - Visual │
│ - Document │
└────────┬────────┘
▼
┌─────────────────┐
│ Optimize │
│ - Hook │
│ - Hashtags │
│ - CTA │
└────────┬────────┘
▼
┌─────────────────┐
│ Schedule │
│ - Best time │
│ - Frequency │
└────────┬────────┘
▼
┌─────────────────┐
│ Engage │
│ - Comments │
│ - DMs │
└─────────────────┘
2. Lead Generation Flow
lead_gen_workflow:
search:
filters:
- industry: "Software"
- company_size: "51-200"
- title_contains: ["CEO", "CTO", "VP"]
- location: "San Francisco Bay Area"
qualify:
criteria:
- has_recent_activity: true
- mutual_connections: "> 3"
- engagement_score: "> 50"
outreach:
sequence:
- action: connect
message: connection_request
- wait: 2_days
- action: message
template: intro_message
- wait: 3_days
- action: follow_up
template: value_add
Content Templates
Post Formats
post_templates:
story_post:
format: |
{{hook_line}}
↓
{{story_paragraph_1}}
{{story_paragraph_2}}
{{lesson_learned}}
{{call_to_action}}
---
♻️ Repost if this resonated
🔔 Follow for more insights
example: |
I got rejected 47 times before landing my dream job.
↓
Each rejection felt like a punch to the gut.
But I kept going.
Here's what changed everything:
I stopped trying to "impress" and started being authentic.
The 48th interview? I got 2 offers.
Lesson: Rejection is redirection, not the end.
---
♻️ Repost if this resonated
🔔 Follow @profile for career tips
list_post:
format: |
{{title}}
{{point_1}}
{{point_2}}
{{point_3}}
{{point_4}}
{{point_5}}
{{wrap_up}}
Which one is most important to you? 👇
carousel:
slides:
- cover: hook_title
- slides: [content_1, content_2, content_3]
- cta: follow_cta
design:
size: "1080x1350"
format: "pdf"
Engagement Templates
engagement_templates:
comment_responses:
thanks:
- "Thanks for sharing your perspective, {{name}}!"
- "Great point, {{name}}. I hadn't considered that angle."
- "Appreciate you adding to the conversation, {{name}}!"
question:
- "Great question! {{answer}}"
- "I'd say {{answer}}. What's your take?"
proactive_comments:
value_add:
- "This is spot on. I'd add that {{insight}}..."
- "Love this perspective. In my experience, {{experience}}..."
- "Couldn't agree more. The key is {{key_point}}..."
Outreach Automation
Connection Requests
connection_templates:
mutual_connection:
message: |
Hi {{first_name}},
I noticed we're both connected to {{mutual}}.
I'm impressed by your work at {{company}}.
Would love to connect and learn more about
what you're building.
Best,
{{my_name}}
shared_interest:
message: |
Hi {{first_name}},
I came across your post about {{topic}} and
found it really insightful.
I'm also passionate about {{topic}} and would
love to connect.
Looking forward to learning from you!
Message Sequences
outreach_sequence:
- step: 1
type: connection_request
template: mutual_connection
- step: 2
trigger: connection_accepted
delay: 2_days
type: message
template: |
Thanks for connecting, {{first_name}}!
I'm curious - what's the biggest challenge
you're facing with {{pain_point}} right now?
- step: 3
trigger: no_response
delay: 5_days
type: message
template: |
Hi {{first_name}},
Just wanted to share this {{resource_type}}
on {{topic}} - thought you might find it useful:
{{resource_link}}
No strings attached, just thought of you!
- step: 4
trigger: response_received
type: personalized
action: manual_follow_up
Company Page Management
Page Content Strategy
company_page:
content_pillars:
- thought_leadership: 40%
- company_culture: 25%
- product_updates: 20%
- industry_news: 15%
posting_schedule:
frequency: 5_per_week
best_times:
- "08:00"
- "12:00"
- "17:30"
best_days:
- tuesday
- wednesday
- thursday
employee_advocacy:
enabled: true
suggested_posts: weekly
gamification: true
Showcase Pages
showcase_pages:
- name: "{{Product}} Solutions"
focus: product_specific_content
audience: target_buyers
- name: "{{Company}} Careers"
focus: employer_branding
audience: potential_candidates
LinkedIn Ads
Campaign Types
ad_campaigns:
sponsored_content:
objective: lead_generation
format: single_image
targeting:
job_titles: ["Marketing Manager", "CMO"]
company_size: ["51-200", "201-500"]
industries: ["Software", "SaaS"]
budget: 100_per_day
message_ads:
objective: conversions
sender: sales_rep
template: |
Hi {{first_name}},
I noticed {{company}} is growing rapidly.
Many similar companies are using {{product}}
to {{benefit}}.
Would you be open to a quick chat?
{{cta_button}}
lead_gen_forms:
fields:
- first_name
- last_name
- email
- company
- job_title
offer: "Download our free guide"
Analytics Dashboard
LINKEDIN ANALYTICS - LAST 30 DAYS
═══════════════════════════════════════
PROFILE:
Views: 2,450 (+18%)
Connections: +156
Search Appearances: 892
POST PERFORMANCE:
┌────────────────────────────────────────┬────────┬────────┐
│ Post │ Impr. │ Eng. │
├────────────────────────────────────────┼────────┼────────┤
│ "The hiring mistake I made..." │ 45,230 │ 8.2% │
│ "5 lessons from 10 years..." │ 32,450 │ 6.8% │
│ Product announcement │ 12,340 │ 3.2% │
└────────────────────────────────────────┴────────┴────────┘
ENGAGEMENT:
Likes: 1,234
Comments: 456
Shares: 89
Saves: 234
AUDIENCE GROWTH:
Week 1: +45 ████████████░░░░
Week 2: +52 ██████████████░░
Week 3: +38 ██████████░░░░░░
Week 4: +21 █████░░░░░░░░░░░
COMPANY PAGE:
Followers: 8,450 (+320)
Page Views: 4,230
Post Reach: 125,000
Lead Management
Lead Scoring
lead_scoring:
criteria:
profile_completeness:
photo: 5
headline: 5
summary: 10
engagement:
liked_post: 5
commented: 15
shared: 20
dm_response: 25
fit:
title_match: 20
company_size_match: 15
industry_match: 10
tiers:
hot: "> 75"
warm: "50-75"
cold: "< 50"
CRM Integration
crm_sync:
triggers:
- new_connection
- message_received
- lead_form_submitted
mapping:
linkedin_url: crm_linkedin_field
company: crm_company
title: crm_job_title
actions:
create_contact: true
add_to_sequence: true
notify_owner: true
Best Practices
- Consistency: Post 3-5 times per week
- Value First: Give before you ask
- Engage Authentically: Real comments, not generic
- Optimize Profile: Photo, headline, summary
- Use Hooks: First line must grab attention
- Storytelling: Personal stories perform best
- Hashtags: 3-5 relevant hashtags
- Respond Quickly: Engage in first hour