om-scogo MagicStarfishBoost SEO & Content Marketing Skill Suite
Skill by ara.so — Marketing Skills collection.
A specialized command suite derived from shanraisshan/claude-code-best-practice that provides 10 SEO and content marketing commands plus 5 multi-step workflows. Every command outputs structured, actionable results with progress tracking and prioritized action plans.
What This Skill Does
- Keyword Research — clustering, opportunity scoring, intent mapping
- Content Audits — quality scoring, duplication detection, cannibalization reports
- Technical SEO — crawl budget, Core Web Vitals, schema, indexability
- Competitor Analysis — backlink gaps, topic gaps, featured snippet opportunities
- Content Strategy — AI briefs, SERP monitoring, editorial calendars
- Link Building — prospect lists with DA/DR filtering and outreach templates
- Local SEO — NAP consistency, GBP optimization, citation audits
Installation
# Clone or copy skill files to Claude Code skills directory
mkdir -p ~/.claude/skills/magicstarfishboost-seo-content-marketing
cp -r . ~/.claude/skills/magicstarfishboost-seo-content-marketing/
# Register in active Claude Code session
/read ~/.claude/skills/magicstarfishboost-seo-content-marketing/SKILL.md
For persistent activation, add to your Claude Code config (~/.claude/config.json):
{
"skills": [
"~/.claude/skills/magicstarfishboost-seo-content-marketing"
]
}
Core Commands
/keyword-research
Performs deep keyword analysis with clustering and SERP intent mapping.
Usage:
/keyword-research "ecommerce platforms"
/keyword-research "wordpress hosting" --depth advanced --country US
Parameters:
<target>— seed keyword or topic (required)--depth— basic|standard|advanced (default: standard)--country— ISO country code for localized results (default: US)--volume-min— minimum monthly search volume (default: 100)--output— json|csv|md (default: md)
Output Structure:
┌─────────────────────────────┬────────┬──────┬────────┬──────────┐
│ Keyword │ Volume │ KD │ Intent │ Opportunity │
├─────────────────────────────┼────────┼──────┼────────┼──────────┤
│ best ecommerce platforms │ 12,400 │ 58 │ Comm │ 🟢 High │
│ ecommerce platform pricing │ 3,200 │ 42 │ Trans │ 🟢 High │
│ shopify vs woocommerce │ 8,900 │ 51 │ Info │ 🟡 Med │
└─────────────────────────────┴────────┴──────┴────────┴──────────┘
Clusters:
• Platform Comparison (18 keywords, 43.2k volume)
• Pricing & Features (12 keywords, 28.1k volume)
• Integration & Setup (9 keywords, 15.7k volume)
/content-audit
Scans site content for quality, duplication, and keyword cannibalization.
Usage:
/content-audit https://example.com
/content-audit https://example.com --scope full --min-score 60
Parameters:
<url>— domain or sitemap URL (required)--scope— quick|standard|full (default: standard)--min-score— minimum quality threshold 0-100 (default: 50)--check-cannibalization— flag duplicate keyword targeting
Output:
Content Quality Distribution:
🟢 Excellent (80-100): 124 pages (32%)
🟡 Good (60-79): 187 pages (48%)
🟠 Fair (40-59): 58 pages (15%)
🔴 Poor (0-39): 19 pages (5%)
Top Issues:
• 47 pages missing meta descriptions
• 23 pages with thin content (<300 words)
• 12 keyword cannibalization conflicts detected
• 8 pages with duplicate titles
Action Plan:
1. Fix 19 poor-quality pages (est. 6h)
2. Add meta descriptions to 47 pages (est. 2h)
3. Resolve 12 cannibalization conflicts (est. 4h)
/technical-seo
Comprehensive technical audit covering crawl budget, Core Web Vitals, and indexability.
Usage:
/technical-seo https://example.com
/technical-seo https://example.com --check-vitals --check-schema
Parameters:
<url>— site to audit--check-vitals— include Core Web Vitals analysis--check-schema— validate structured data markup--mobile— prioritize mobile issues--depth— max crawl depth (default: 5)
Output:
Technical SEO Health: 78/100 (🟡 Good)
Critical Issues (🔴):
• 3 pages blocked by robots.txt
• 12 redirect chains (>3 hops)
• 1 orphaned page group (47 pages)
Core Web Vitals:
• LCP: 1.8s (🟢 Good)
• FID: 45ms (🟢 Good)
• CLS: 0.18 (🟠 Needs Improvement)
Schema Markup Coverage:
✓ Organization schema present
✓ Article schema on 89% of blog posts
✗ Product schema missing on 34 product pages
✗ BreadcrumbList schema not found
/competitor-gap
Identifies backlink, topic, and featured snippet opportunities vs. competitors.
Usage:
/competitor-gap https://example.com competitor1.com competitor2.com
/competitor-gap https://example.com --auto-discover --limit 5
Parameters:
<your-site>— your domain<competitor-sites>— space-separated competitor domains--auto-discover— automatically find top competitors--limit— number of competitors to analyze (default: 3)--focus— backlinks|topics|snippets|all (default: all)
Output:
Backlink Gap Analysis:
competitor1.com → 847 unique referring domains
competitor2.com → 612 unique referring domains
example.com → 423 unique referring domains
Top Link Opportunities (not linking to you):
• authority-site.com (DR 89) — links to 3/3 competitors
• industry-blog.com (DR 76) — links to 2/3 competitors
• news-outlet.com (DR 82) — links to 2/3 competitors
Topic Gap (competitors rank, you don't):
• "ecommerce conversion tips" — all 3 competitors in top 10
• "payment gateway comparison" — 2/3 competitors in top 5
• "inventory management software" — 3/3 competitors ranking
Featured Snippet Opportunities:
• 18 queries where competitors hold snippets
• 7 queries with weak/vulnerable snippets
/content-brief
Generates SEO-optimized content briefs with outlines, NLP terms, and word count targets.
Usage:
/content-brief "how to start an online store"
/content-brief "best CRM software" --target-url https://example.com/crm-guide
Parameters:
<topic>— target keyword or topic--target-url— existing page URL to optimize (optional)--serp-country— country for SERP analysis (default: US)--format— brief|detailed|checklist (default: detailed)
Output:
Content Brief: "how to start an online store"
Target Metrics:
• Primary keyword: "how to start an online store" (18,100/mo, KD 49)
• Secondary keywords: 12 identified
• Target word count: 2,800-3,200 words
• Content type: Guide (Step-by-step)
• Search intent: Informational + Commercial
Recommended Structure:
1. Introduction (200 words)
→ Hook: Common pain points for new entrepreneurs
→ Include: success statistics, time/cost expectations
2. Planning Your Online Store (400 words)
→ Subtopics: niche selection, market research, business plan
→ NLP terms: target audience, competitive analysis, unique value
3. Choosing an Ecommerce Platform (500 words)
→ Subtopics: Shopify, WooCommerce, BigCommerce comparison
→ Include: pricing table, feature comparison
→ NLP terms: payment processing, inventory management, scalability
[... 8 more sections ...]
Must-Include NLP Entities:
• ecommerce platform (mentioned 8-12x)
• payment gateway (mentioned 3-5x)
• shipping options (mentioned 2-4x)
• product photography (mentioned 2-3x)
• SSL certificate (mentioned 1-2x)
SERP Feature Opportunities:
✓ Featured snippet potential (current: competitor.com)
✓ People Also Ask (6 questions identified)
✓ Image pack opportunity (5/10 competitors have images)
/serp-monitor
Daily rank tracking with volatility alerts and CTR optimization tips.
Usage:
/serp-monitor add "ecommerce platforms" https://example.com/platforms
/serp-monitor report --days 7
/serp-monitor alerts --threshold 3
Parameters:
add <keyword> <url>— start tracking keywordremove <keyword>— stop trackingreport— generate ranking reportalerts— show significant changes--days— reporting period (default: 30)--threshold— position change alert threshold (default: 5)
Output:
Rank Tracking Report (Last 7 Days)
🟢 Gains:
• "ecommerce platform comparison" → #8 to #4 (+4 positions)
• "best online store builder" → #15 to #11 (+4 positions)
🔴 Losses:
• "shopify alternatives" → #3 to #7 (-4 positions) ⚠️
• "ecommerce solutions" → #9 to #12 (-3 positions)
Volatility Alerts:
⚠️ High SERP volatility detected for:
• "ecommerce platforms" (8 of 10 results changed)
• "online store software" (algorithm update suspected)
CTR Optimization Opportunities:
• "ecommerce platform comparison" (Pos #4, CTR 4.2%)
→ Expected CTR: 7.8% | Gap: -3.6%
→ Action: Improve title tag, add structured data
• "best online store builder" (Pos #11, CTR 1.8%)
→ Expected CTR: 2.1% | Gap: -0.3%
→ Action: Test more compelling meta description
/link-prospecting
Generates qualified backlink prospect lists with DA/DR filters and outreach templates.
Usage:
/link-prospecting "ecommerce" --min-dr 40 --strategy guest-post
/link-prospecting "saas marketing" --strategy resource-page --country US
Parameters:
<niche>— industry or topic area--strategy— guest-post|resource-page|broken-link|digital-pr (default: guest-post)--min-dr— minimum Domain Rating (default: 30)--min-traffic— minimum monthly organic traffic (default: 1000)--country— target country (default: any)--limit— number of prospects (default: 50)
Output:
Link Prospecting Results: ecommerce (guest-post strategy)
Found 127 prospects, showing top 50 by relevance
┌─────────────────────────────┬─────┬─────────┬──────────┬──────────┐
│ Prospect │ DR │ Traffic │ Relevance│ Contact │
├─────────────────────────────┼─────┼─────────┼──────────┼──────────┤
│ ecommerce-insider.com/blog │ 68 │ 142K │ 95% │ ✓ Found │
│ shopify-guides.net │ 54 │ 89K │ 88% │ ✓ Found │
│ retail-tech-blog.com │ 61 │ 124K │ 82% │ ✓ Found │
└─────────────────────────────┴─────┴─────────┴──────────┴──────────┘
Outreach Template (Guest Post):
---
Subject: Guest Post Idea: [Your Title]
Hi [Name],
I've been following [Site Name] for a while and loved your recent
piece on [Topic]. I noticed you haven't covered [Gap Topic] yet.
I'd like to contribute a guest post on "[Proposed Title]" that
covers:
• [Key Point 1]
• [Key Point 2]
• [Key Point 3]
Here are some samples of my work:
• [Sample 1 URL]
• [Sample 2 URL]
Would you be interested? I can send over an outline if so.
Best,
[Your Name]
---
Quick Wins (DR 40-50, high acceptance):
• online-store-tips.com (DR 47, accepts 60% of pitches)
• ecommerce-weekly.net (DR 43, fast response <48h)
/page-speed-seo
Diagnoses page speed issues and maps impact to search rankings.
Usage:
/page-speed-seo https://example.com/page
/page-speed-seo https://example.com/page --device mobile --full-report
Parameters:
<url>— page to analyze--device— mobile|desktop|both (default: both)--full-report— include detailed waterfall analysis--priority— seo-impact|user-experience (default: seo-impact)
Output:
Page Speed SEO Analysis: example.com/page
Core Web Vitals Impact on Rankings:
🔴 Critical Issues (Likely Ranking Impact):
• LCP: 4.2s (target: <2.5s) — 68% slower than target
• CLS: 0.31 (target: <0.1) — layout shift penalty likely
• FID: 180ms (target: <100ms) — moderate delay
Performance Score: 52/100 (🔴 Poor)
Mobile Score: 48/100 (🔴 Poor)
Desktop Score: 67/100 (🟡 Needs Improvement)
SEO-Critical Issues:
1. Render-blocking resources (1.8s delay)
→ /css/main.css (347KB)
→ /js/vendor.js (892KB)
Impact: Delays LCP, may prevent indexing of dynamic content
2. Largest Contentful Paint element
→ Hero image (2.1MB unoptimized)
Impact: Direct Core Web Vitals ranking factor
3. Cumulative Layout Shift sources
→ Ads loading without reserved space
→ Font swap causing text reflow
Impact: User experience + ranking penalty
Action Plan (Priority: SEO Impact):
✅ Quick Wins (0-2 days):
1. Compress hero image → 80% LCP improvement
2. Add font-display: swap → reduce CLS by 0.15
3. Defer non-critical JS → improve FID by 90ms
🟡 Medium Term (1-2 weeks):
4. Implement critical CSS inline
5. Lazy load below-fold images
6. Add size attributes to ad slots
Estimated Ranking Impact:
Current: Likely -5 to -10 positions due to poor CWV
Post-Fix: Expected +5 to +12 position recovery
/local-seo
Audits NAP consistency, Google Business Profile, and local citations.
Usage:
/local-seo "Business Name" --city "New York" --state NY
/local-seo "Business Name" --check-citations --check-gbp
Parameters:
<business-name>— exact business name--city— city location--state— state/province code--check-citations— scan citation sources--check-gbp— audit Google Business Profile--competitors— analyze local competitors
Output:
Local SEO Audit: Business Name (New York, NY)
NAP Consistency Score: 76/100 (🟡 Needs Work)
Inconsistencies Found:
🔴 Critical:
• Google Business: "123 Main St Suite 100"
• Yelp: "123 Main Street #100"
• Facebook: "123 Main St Ste 100"
→ Action: Standardize to single format across all listings
🟠 Medium:
• Phone format varies: (555) 123-4567 vs 555-123-4567
• Business name: "Business Name" vs "Business Name LLC"
Google Business Profile:
✓ Claimed and verified
✓ Category: Primary + 2 secondary (optimal)
✓ 47 photos uploaded
✓ Posts: 2 in last 30 days (🟡 increase to weekly)
✗ Q&A: 12 unanswered questions
✗ Services: Not populated (add all services)
⚠️ Reviews: 4.2 stars (23 reviews) — competitor avg: 4.6 (89 reviews)
Citation Coverage (Top 50 sources):
✓ Present: 34/50 (68%)
✗ Missing: 16 high-priority citations
• Better Business Bureau
• Angie's List
• YellowPages
[... 13 more]
Local Pack Ranking:
Current position: #5
Competitors in pack:
1. Competitor A (4.8★, 124 reviews, 8.2mi)
2. Competitor B (4.7★, 89 reviews, 6.1mi)
3. Competitor C (4.6★, 156 reviews, 4.3mi)
Quick Wins:
1. Fix NAP inconsistencies (2h) → +0.5 score
2. Answer all GBP Q&A (1h) → improve engagement
3. Add 20 missing citations (4h) → strengthen local authority
4. Request 15 new reviews (ongoing) → close review gap
/content-calendar
Builds data-driven editorial calendar from search demand and seasonality.
Usage:
/content-calendar "ecommerce" --months 3 --frequency weekly
/content-calendar "fitness" --months 6 --include-seasonality
Parameters:
<topic>— primary topic or niche--months— planning horizon 1-12 (default: 3)--frequency— daily|weekly|biweekly|monthly (default: weekly)--include-seasonality— factor in search trends--format— calendar|list|csv (default: calendar)
Output:
Content Calendar: ecommerce (Next 3 Months, Weekly)
June 2026
─────────────────────────────────────────────────
Week 1 (Jun 1-7) 🟢 High Demand Period
📝 "Summer Ecommerce Sale Strategies"
Target: "summer sale ideas" (8.9K, +127% seasonal)
Type: Guide | Word Count: 2,200 | Difficulty: Medium
Due: Jun 1 | Publish: Jun 3
Week 2 (Jun 8-14)
📝 "Mobile Commerce Optimization Tips"
Target: "mobile ecommerce optimization" (3.2K)
Type: How-To | Word Count: 1,800 | Difficulty: Easy
Due: Jun 8 | Publish: Jun 10
Week 3 (Jun 15-21)
📝 "Best Ecommerce Email Marketing Tools"
Target: "ecommerce email software" (5.1K)
Type: Comparison | Word Count: 2,800 | Difficulty: Medium
Due: Jun 15 | Publish: Jun 17
Week 4 (Jun 22-28) ⚠️ Prepare for Q3 spike
📝 "Back to School Ecommerce Preparation"
Target: "back to school marketing" (6.7K, +89% in 4 weeks)
Type: Checklist | Word Count: 2,000 | Difficulty: Easy
Due: Jun 22 | Publish: Jun 24
[... July and August ...]
Content Mix:
• Guides: 40% (5 pieces)
• How-Tos: 25% (3 pieces)
• Comparisons: 20% (2 pieces)
• Checklists: 15% (2 pieces)
Seasonality Insights:
🟢 High opportunity: Jun 1-14 (summer prep), Jul 15-31 (back-to-school)
🟡 Standard: Jun 15-30, Aug 1-15
🔴 Lower demand: Aug 16-31 (plan evergreen content)
Keyword Distribution:
• High volume (>5K/mo): 5 topics
• Medium volume (1-5K/mo): 4 topics
• Long-tail (<1K/mo): 3 topics
Multi-Step Workflows
/workflows:full-seo-sprint
12-step comprehensive SEO sprint from audit through implementation.
Usage:
/workflows:full-seo-sprint https://example.com --duration 4-weeks
Steps:
- Technical audit
- Content audit
- Backlink analysis
- Competitor gap analysis
- Keyword mapping
- Priority issue fixes
- Content optimization
- New content creation
- Internal linking
- Schema implementation
- Performance optimization
- Tracking setup
Output:
SEO Sprint Plan: example.com (4 weeks)
Week 1: Discovery & Audit
├─ Day 1-2: Technical SEO audit
├─ Day 3-4: Content audit + competitor analysis
└─ Day 5: Consolidate findings, prioritize issues
Week 2: Quick Wins & Foundation
├─ Day 1-2: Fix critical technical issues
├─ Day 3-4: Optimize existing high-potential pages
└─ Day 5: Implement schema markup
Week 3: Content & Links
├─ Day 1-3: Create 3 new optimized content pieces
├─ Day 4: Internal linking optimization
└─ Day 5: Launch link prospecting campaign
Week 4: Performance & Monitoring
├─ Day 1-2: Page speed optimization
├─ Day 3: Setup rank tracking + analytics
└─ Day 4-5: Document + train team
Deliverables:
✓ Technical SEO fixes (24 issues)
✓ 12 pages optimized
✓ 3 new content pieces published
✓ 50 link prospects identified
✓ Tracking dashboard configured
/workflows:launch-seo
Pre-launch SEO checklist ensuring all fundamentals are covered.
Usage:
/workflows:launch-seo https://staging.example.com --launch-date 2026-06-15
Checklist covers:
- Canonical tags
- Hreflang (if multi-language)
- Sitemap generation & submission
- Robots.txt configuration
- Meta tags (all pages)
- Structured data
- Analytics & Search Console
- Page speed baseline
- Mobile-friendliness
- SSL certificate
/workflows:content-refresh
Identifies and refreshes underperforming pages to recover rankings.
Usage:
/workflows:content-refresh https://example.com --min-traffic-drop 50
Process:
- Identify pages with traffic decline >50%
- Analyze SERP changes for target keywords
- Content gap analysis vs. current top rankers
- Generate refresh recommendations
- Track post-refresh performance
/workflows:authority-building
End-to-end digital PR and link-building campaign.
Usage:
/workflows:authority-building "ecommerce" --duration 8-weeks --target-links 25
Campaign includes:
- Link prospect research (200+ prospects)
- Outreach template creation
- Email campaign management
- Relationship tracking
- Placement quality scoring
- ROI reporting
/workflows:ai-content-pipeline
Automated pipeline from keyword to published, optimized content.
Usage:
/workflows:ai-content-pipeline "best project management software" --auto-publish false
Pipeline stages:
- Keyword research & selection
- SERP analysis
- Brief generation
- AI-assisted draft creation
- SEO optimization pass
- Human review checkpoint
- Publish or schedule
Configuration
All workflows support a config file for persistent settings:
{
"seo_config": {
"default_country": "US",
"default_language": "en",
"tracking": {
"rank_check_frequency": "daily",
"alert_threshold": 3
},
"content": {
"default_word_count_range": [1800, 2500],
"preferred_content_types": ["guide", "how-to", "comparison"]
},
"technical": {
"target_page_speed": 90,
"core_web_vitals_priority": true
},
"link_building": {
"min_domain_rating": 40,
"preferred_strategies": ["guest-post", "digital-pr"]
},
"api_keys": {
"serp_api": "${SERP_API_KEY}",
"ahrefs": "${AHREFS_API_KEY}",
"semrush": "${SEMRUSH_API_KEY}"
}
}
}
Save as ~/.claude/skills/magicstarfishboost-seo-content-marketing/config.json
Environment variables:
export SERP_API_KEY="your_serp_api_key_here"
export AHREFS_API_KEY="your_ahrefs_key_here"
export SEMRUSH_API_KEY="your_semrush_key_here"
export GSC_CREDENTIALS_PATH="/path/to/google-search-console-credentials.json"
Common Patterns
Pattern 1: New Site Launch Audit
# Pre-launch checklist
/workflows:launch-seo https://staging.example.com --launch-date 2026-07-01
# Post-launch monitoring setup
/serp-monitor add "primary keyword" https://example.com/page
/technical-seo https://example.com --check-vitals --check-schema
# First content push
/content-calendar "your-niche" --months 3 --frequency weekly
Pattern 2: Traffic Recovery
# Identify problem pages
/workflows:content-refresh https://example.com --min-traffic-drop 30
# Deep-dive on specific pages
/content-audit https://example.com/declining-page --scope full
/serp-monitor report --days 90
# Competitive analysis
/competitor-gap https://example.com --auto-discover --focus topics
Pattern 3: Authority Building Campaign
# Research phase
/link-prospecting "your-niche" --strategy guest-post --min-dr 50 --limit 100
/competitor-gap https://example.com --focus backlinks
# Content phase
/content-brief "high-authority topic" --format detailed
/workflows:ai-content-pipeline "topic for link bait"
# Outreach phase
/workflows:authority-building "your-niche" --duration 12-weeks --target-links 40
Pattern 4: Comprehensive SEO Sprint
# Full 4-week sprint
/workflows:full-seo-sprint https://example.com --duration 4-weeks
# Or step-by-step manual execution:
/technical-seo https://example.com --check-vitals
/content-audit https://example.com --scope full --check-cannibalization
/keyword-research "your-niche" --depth advanced
/competitor-gap https://example.com --auto-discover
/link-prospecting "your-niche" --min-dr 40
/content-calendar "your-niche" --months 3 --include-seasonality
Troubleshooting
Issue: API rate limits exceeded
# Check current usage
cat ~/.claude/skills/magicstarfishboost-seo-content-marketing/logs/api-usage.log
# Solution: Add delays or reduce scope
/keyword-research "topic" --depth basic # Use lighter mode
/content-audit https://example.com --scope quick # Smaller crawl
Issue: Inaccurate SERP data
Cause: Geo-location mismatch or personalized results
Solution:
# Always specify country/location
/keyword-research "topic" --country US
/serp-monitor add "keyword" https://example.com --location "New York, NY"
# Use incognito/non-personalized mode (automatic in this skill)
Issue: Content audit missing pages
Cause: Pages blocked by robots.txt or not in sitemap
Solution:
# Check crawl logs
/technical-seo https://example.com --depth 10 # Increase depth
# Or provide direct sitemap
/content-audit https://example.com/sitemap.xml --scope full
Issue: Link prospects have outdated contact info
Solution:
# Re-run with fresh discovery
/link-prospecting "niche" --verify-contacts --update-cache
# Export for manual verification
/link-prospecting "niche" --output csv --limit 20 # Smaller, manageable list
Issue: Slow performance on large sites
Optimizations:
# Use progressive audits
/content-audit https://example.com --scope quick # Fast scan first
/content-audit https://example.com/blog --scope full # Then drill down
# Limit crawl depth
/technical-seo https://example.com --depth 3 --max-pages 500
# Sample mode for huge sites
/keyword-research "topic" --sample-size 1000 # Limit keyword expansion
Integration Examples
With Google Search Console
# Setup GSC connection (one-time)
export GSC_CREDENTIALS_PATH="~/credentials/gsc-oauth.json"
# Pull real ranking data
/serp-monitor sync-gsc https://example.com
# Combine with audit
/technical-seo https://example.com --include-gsc-data