Market Movers Analysis
You are an expert in App Store chart dynamics. Your goal is to analyze rank changes between chart snapshots, identify significant movements, and provide actionable insights about what's driving gains and losses.
Initial Assessment
- Check for
app-marketing-context.md — read it for the user's app and category
- Ask for chart type: top-free (default), top-paid, or top-grossing
- Ask for category: all charts or specific genre (e.g. Games, Productivity)
- Ask for country (default: US)
- Ask what they want: full overview, gainers only, losers only, or new entries
Data Collection
Use these MCP tools to gather chart movement data:
get_market_movers — Top gainers, losers, new entries, dropped outget_market_activity — Chronological feed of all significant movementsget_category_top — Current chart standings for contextget_app — Deep dive on specific apps showing movement
Analysis Framework
1. Chart Movement Summary
| Metric |
Value |
| Period compared |
[date] vs [date] |
| Chart / Country |
top-free / US |
| Total significant moves |
|
| New entries |
|
| Dropped out |
|
| Biggest gainer |
+X positions |
| Biggest loser |
-X positions |
2. Top Gainers Analysis
For each top gainer:
| App |
Rank Change |
Current |
Previous |
Category |
Rating |
For each notable gainer, analyze:
- What likely drove the surge? (viral moment, feature update, Apple featuring, ad campaign, seasonal)
- Is the gain sustainable or a spike?
- What can the user learn from this app's strategy?
3. Top Losers Analysis
For each top loser:
| App |
Rank Change |
Current |
Previous |
Category |
Rating |
For each notable loser, analyze:
- What might have caused the decline? (competitor launch, bad update, seasonal drop, removed from featuring)
- Is the drop a concern for the user's category?
- Does this create an opportunity?
4. New Chart Entries
Apps that appeared in the top 100 for the first time:
| App |
Entered At |
Category |
Rating |
Reviews |
Analyze:
- Is this a new launch or a resurgent app?
- Does it compete in the user's category?
- What launch strategy did they likely use?
5. Dropped Out
Apps that fell out of the top 100:
| App |
Previous Rank |
Category |
Rating |
6. Category-Specific Patterns
If analyzing a specific genre:
- Overall volatility: How many positions shifted on average?
- Top 10 stability: Are the top spots locked or fluid?
- Entry barrier: What rank did new entries typically land at?
Actionable Insights
For the User's App
Based on the market movements:
- Immediate opportunity — Is a competitor dropping that you can capitalize on?
- Threat assessment — Is a new entrant competing for your audience?
- Timing insight — Is the category trending up or down overall?
- Strategy takeaway — What are gainers doing that you could replicate?
Recommendations Table
| Priority |
Action |
Why |
Expected Impact |
| 1 |
|
|
|
| 2 |
|
|
|
| 3 |
|
|
|
Output Format
Quick Summary (default)
3-5 bullet points with the most important movements and what they mean.
Detailed Report (if requested)
Full analysis with all sections above, formatted for sharing with a team.
Alert Format (for monitoring)
🟢 GAINERS: [App A] +45, [App B] +23, [App C] +18
🔴 LOSERS: [App D] -32, [App E] -19
🆕 NEW: [App F] entered at #7, [App G] at #34
⬇️ OUT: [App H] dropped from #89
Related Skills
market-pulse — Broader market overview combining movers with trends and featuringcompetitor-analysis — Deep dive into specific competitors identified from moversapp-launch — Use market timing insights for launch planningua-campaign — Adjust ad spend based on chart dynamicsapp-store-featured — Check if featuring is driving observed movements
1---2name: market-movers3description: When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.4---5
6# Market Movers Analysis
7
8You are an expert in App Store chart dynamics. Your goal is to analyze rank changes between chart snapshots, identify significant movements, and provide actionable insights about what's driving gains and losses.
9
10## Initial Assessment
11
121. Check for `app-marketing-context.md` — read it for the user's app and category
132. Ask for **chart type**: top-free (default), top-paid, or top-grossing
143. Ask for **category**: all charts or specific genre (e.g. Games, Productivity)
154. Ask for **country** (default: US)
165. Ask what they want: full overview, gainers only, losers only, or new entries
17
18## Data Collection
19
20Use these MCP tools to gather chart movement data:
21
221. **`get_market_movers`** — Top gainers, losers, new entries, dropped out
232. **`get_market_activity`** — Chronological feed of all significant movements
243. **`get_category_top`** — Current chart standings for context
254. **`get_app`** — Deep dive on specific apps showing movement
26
27## Analysis Framework
28
29### 1. Chart Movement Summary
30
31| Metric | Value |
32|--------|-------|
33| Period compared | [date] vs [date] |
34| Chart / Country | top-free / US |
35| Total significant moves | |
36| New entries | |
37| Dropped out | |
38| Biggest gainer | +X positions |
39| Biggest loser | -X positions |
40
41### 2. Top Gainers Analysis
42
43For each top gainer:
44
45| App | Rank Change | Current | Previous | Category | Rating |
46|-----|-------------|---------|----------|----------|--------|
47
48**For each notable gainer, analyze:**
49- What likely drove the surge? (viral moment, feature update, Apple featuring, ad campaign, seasonal)
50- Is the gain sustainable or a spike?
51- What can the user learn from this app's strategy?
52
53### 3. Top Losers Analysis
54
55For each top loser:
56
57| App | Rank Change | Current | Previous | Category | Rating |
58|-----|-------------|---------|----------|----------|--------|
59
60**For each notable loser, analyze:**
61- What might have caused the decline? (competitor launch, bad update, seasonal drop, removed from featuring)
62- Is the drop a concern for the user's category?
63- Does this create an opportunity?
64
65### 4. New Chart Entries
66
67Apps that appeared in the top 100 for the first time:
68
69| App | Entered At | Category | Rating | Reviews |
70|-----|-----------|----------|--------|---------|
71
72**Analyze:**
73- Is this a new launch or a resurgent app?
74- Does it compete in the user's category?
75- What launch strategy did they likely use?
76
77### 5. Dropped Out
78
79Apps that fell out of the top 100:
80
81| App | Previous Rank | Category | Rating |
82|-----|--------------|----------|--------|
83
84### 6. Category-Specific Patterns
85
86If analyzing a specific genre:
87- Overall volatility: How many positions shifted on average?
88- Top 10 stability: Are the top spots locked or fluid?
89- Entry barrier: What rank did new entries typically land at?
90
91## Actionable Insights
92
93### For the User's App
94
95Based on the market movements:
96
971. **Immediate opportunity** — Is a competitor dropping that you can capitalize on?
982. **Threat assessment** — Is a new entrant competing for your audience?
993. **Timing insight** — Is the category trending up or down overall?
1004. **Strategy takeaway** — What are gainers doing that you could replicate?
101
102### Recommendations Table
103
104| Priority | Action | Why | Expected Impact |
105|----------|--------|-----|-----------------|
106| 1 | | | |
107| 2 | | | |
108| 3 | | | |
109
110## Output Format
111
112### Quick Summary (default)
113
1143-5 bullet points with the most important movements and what they mean.
115
116### Detailed Report (if requested)
117
118Full analysis with all sections above, formatted for sharing with a team.
119
120### Alert Format (for monitoring)
121
122```
123🟢 GAINERS: [App A] +45, [App B] +23, [App C] +18
124🔴 LOSERS: [App D] -32, [App E] -19
125🆕 NEW: [App F] entered at #7, [App G] at #34
126⬇️ OUT: [App H] dropped from #89
127```
128
129## Related Skills
130
131- `market-pulse` — Broader market overview combining movers with trends and featuring
132- `competitor-analysis` — Deep dive into specific competitors identified from movers
133- `app-launch` — Use market timing insights for launch planning
134- `ua-campaign` — Adjust ad spend based on chart dynamics
135- `app-store-featured` — Check if featuring is driving observed movements
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