om-scogo SEO & Content Marketing Skill Suite for Claude
Skill by ara.so — Marketing Skills collection.
This skill suite provides specialized SEO and content marketing capabilities derived from the GetBindu/awesome-claude-code-and-skills project. It includes 10 specialized commands and 5 multi-step workflows for keyword research, content audits, SERP analysis, technical SEO, and content strategy—all with structured output and progress tracking.
What This Project Does
The SEO & Content Marketing Skill Suite transforms Claude into an SEO specialist capable of:
- Keyword Research — clustering, opportunity scoring, and SERP intent mapping
- Content Audits — quality scoring, duplication detection, and cannibalization reports
- Technical SEO — crawl budget, Core Web Vitals, schema markup, and indexability
- Competitor Analysis — backlink gaps, topic gaps, and featured snippet opportunities
- Content Strategy — AI-generated briefs, editorial calendars, and content pipelines
Each command follows a consistent 5-step interaction pattern with visual progress tracking, findings tables, prioritized action plans, and suggested next steps.
Installation
Quick Install
# Clone the repository
git clone https://github.com/OctagonWoodpecker/r07-getbindu-awesome-claude-code-and-skills-seo.git
# Copy to Claude skills directory
cp -r r07-getbindu-awesome-claude-code-and-skills-seo ~/.claude/skills/seo-content-marketing/
# Or use as a standalone skill
cd r07-getbindu-awesome-claude-code-and-skills-seo
Register in Claude Code
In a Claude Code session:
/read ~/.claude/skills/seo-content-marketing/SKILL.md
Or reference directly:
/read ./SKILL.md
Core Commands
Keyword Research
Deep keyword clustering with opportunity scoring and SERP intent mapping.
/keyword-research <target_domain_or_topic>
# Examples
/keyword-research example.com
/keyword-research "saas marketing automation"
/keyword-research --seed "project management" --competitors 5
Options:
--seed <keyword>— starting seed keyword--competitors <N>— number of competitor sites to analyze (default: 3)--cluster-by <intent|topic|difficulty>— clustering method--output <json|md|csv>— output format
Returns:
- Keyword clusters with search volume and difficulty
- SERP intent classification (informational, navigational, transactional, commercial)
- Opportunity scores (volume × relevance / difficulty)
- Quick-win keywords (low competition, decent volume)
Content Audit
Full-site content quality assessment with duplication and cannibalization detection.
/content-audit <domain> [--scope <full|subset>]
# Examples
/content-audit example.com --scope full
/content-audit example.com --scope subset --sample 100
/content-audit example.com --output md --min-quality 60
Options:
--scope <full|subset>— audit entire site or sample--sample <N>— number of pages to sample--min-quality <0-100>— quality threshold for reporting--check-duplicates— detect duplicate/thin content--check-cannibalization— find keyword cannibalization
Returns:
- Content quality scores (0-100) per page
- Thin content alerts (<300 words, low unique content)
- Duplicate content groups
- Keyword cannibalization clusters
- Priority action list
Technical SEO Audit
Comprehensive technical SEO analysis including Core Web Vitals and indexability.
/technical-seo <domain> [--focus <all|speed|crawl|schema>]
# Examples
/technical-seo example.com
/technical-seo example.com --focus speed
/technical-seo example.com --focus crawl --depth 3
Options:
--focus <all|speed|crawl|schema>— audit focus area--depth <N>— crawl depth (default: 3)--mobile— prioritize mobile issues--check-schema— validate structured data
Returns:
- Core Web Vitals scores (LCP, FID, CLS)
- Crawl budget analysis
- Indexability issues (robots.txt, noindex, sitemap)
- Schema markup validation
- Mobile usability report
- Render-blocking resources
Competitor Gap Analysis
Identify backlink, topic, and featured snippet opportunities from competitors.
/competitor-gap <your_domain> <competitor1> [<competitor2> ...]
# Examples
/competitor-gap example.com competitor1.com competitor2.com
/competitor-gap example.com competitor1.com --focus backlinks
/competitor-gap example.com competitor1.com --min-dr 40
Options:
--focus <backlinks|topics|snippets>— analysis focus--min-dr <N>— minimum domain rating for backlink sources--min-volume <N>— minimum search volume for keywords--output <json|md|csv>— output format
Returns:
- Backlink gap (links competitors have that you don't)
- Topic gap (keywords competitors rank for that you don't)
- Featured snippet opportunities
- Content format gaps (video, images, tools)
- Domain authority comparison
SEO Content Brief Generator
AI-generated content brief with outline, NLP terms, and optimization targets.
/content-brief <keyword> [--type <blog|landing|guide>]
# Examples
/content-brief "email marketing best practices"
/content-brief "project management software" --type landing
/content-brief "how to optimize images for seo" --type guide --depth comprehensive
Options:
--type <blog|landing|guide|product>— content type--depth <standard|comprehensive>— detail level--target-words <N>— target word count--include-questions— add People Also Ask questions
Returns:
- Target keyword + secondary keywords
- Search intent analysis
- Recommended word count
- H1, H2, H3 outline
- NLP terms to include (TF-IDF, entities)
- Internal linking suggestions
- SERP analysis (top 10 competitors)
- People Also Ask questions
SERP Monitor
Daily rank tracking with volatility alerts and CTR optimization tips.
/serp-monitor <domain> --keywords <file_or_list>
# Examples
/serp-monitor example.com --keywords keywords.txt
/serp-monitor example.com --keywords "keyword1,keyword2,keyword3"
/serp-monitor example.com --keywords keywords.txt --alert-drop 3
Options:
--keywords <file|list>— keywords to track--alert-drop <N>— alert if drop > N positions--frequency <daily|weekly>— tracking frequency--competitors <list>— track competitor positions
Returns:
- Current rankings vs. previous period
- Position changes (🔺🔻)
- SERP feature presence (featured snippet, PAA, image pack)
- Estimated traffic impact
- CTR optimization opportunities
- Volatility score
Link Prospecting
Quality backlink prospect identification with outreach templates.
/link-prospecting <domain> <topic> [--min-da <N>]
# Examples
/link-prospecting example.com "project management"
/link-prospecting example.com "saas tools" --min-da 40 --count 50
/link-prospecting example.com "marketing automation" --strategy guest-post
Options:
--min-da <N>— minimum domain authority (default: 30)--min-dr <N>— minimum domain rating (Ahrefs)--count <N>— number of prospects to find--strategy <guest-post|resource-page|broken-link>— outreach strategy--output csv— export prospect list
Returns:
- Prospect list with DA/DR scores
- Contact information (when available)
- Relevance score
- Link placement opportunities
- Outreach email templates
- Competitor backlink sources
Page Speed for SEO
Render-blocking, LCP, CLS, and FID diagnosis mapped to ranking impact.
/page-speed-seo <url> [--device <mobile|desktop>]
# Examples
/page-speed-seo https://example.com
/page-speed-seo https://example.com/blog/post --device mobile
/page-speed-seo https://example.com --priority ranking-impact
Options:
--device <mobile|desktop>— device type (default: mobile)--priority <ranking-impact|user-experience>— focus area--output detailed— include technical recommendations
Returns:
- Core Web Vitals scores (LCP, FID, CLS)
- Ranking impact assessment
- Render-blocking resources
- Image optimization opportunities
- JavaScript/CSS optimization
- Server response time
- Prioritized fix list with estimated impact
Local SEO Audit
NAP consistency, Google Business Profile optimization, and local citation audit.
/local-seo <business_name> <location>
# Examples
/local-seo "Acme Coffee Shop" "Seattle, WA"
/local-seo "Smith Law Firm" "Austin, TX" --check-citations
/local-seo "Best Plumbing" "Denver, CO" --check-gbp
Options:
--check-citations— audit citation consistency--check-gbp— Google Business Profile optimization--check-reviews— review management analysis--competitors <N>— compare with N local competitors
Returns:
- NAP (Name, Address, Phone) consistency score
- Google Business Profile optimization checklist
- Citation audit (correct, incorrect, missing)
- Local pack ranking analysis
- Review strategy recommendations
- Local schema markup validation
Content Calendar Generator
Data-driven editorial calendar built from search demand and seasonality.
/content-calendar <domain> --months <N> [--topics <list>]
# Examples
/content-calendar example.com --months 3
/content-calendar example.com --months 6 --topics "email marketing,automation,analytics"
/content-calendar example.com --months 12 --include-seasonality --output csv
Options:
--months <N>— calendar duration--topics <list>— topic seeds (comma-separated)--include-seasonality— factor in search trends--frequency <weekly|biweekly|monthly>— publishing frequency--output <md|csv|json>— output format
Returns:
- Month-by-month content topics
- Target keywords per piece
- Search volume and seasonality data
- Content type recommendations (blog, guide, video)
- Internal linking opportunities
- Publishing schedule
Multi-Step Workflows
Workflows orchestrate multiple commands into end-to-end processes.
Full SEO Sprint
12-step comprehensive SEO audit and strategy development.
/workflows:full-seo-sprint <domain> [--scope <quick|full>]
# Examples
/workflows:full-seo-sprint example.com
/workflows:full-seo-sprint example.com --scope full --output report.md
Steps:
- Technical SEO audit
- Content audit
- Keyword research
- Competitor gap analysis
- Backlink profile analysis
- SERP analysis
- Content cannibalization check
- Site speed audit
- Mobile usability check
- Schema markup validation
- Action plan generation
- Priority roadmap
Launch SEO Checklist
Pre-launch SEO validation workflow.
/workflows:launch-seo <domain>
# Examples
/workflows:launch-seo staging.example.com
/workflows:launch-seo example.com --pre-launch
Checks:
- Canonical tags configured
- Hreflang implementation (if international)
- XML sitemap generated and submitted
- Robots.txt configured correctly
- 301 redirects mapped
- No orphan pages
- All pages indexable
- Schema markup implemented
- Core Web Vitals passing
- Mobile-friendly
Content Refresh Workflow
Identify and optimize underperforming pages.
/workflows:content-refresh <domain> [--min-age <days>]
# Examples
/workflows:content-refresh example.com
/workflows:content-refresh example.com --min-age 180 --min-drop 5
Process:
- Identify pages with ranking drops
- Analyze SERP intent changes
- Generate content refresh briefs
- Update optimization targets
- Provide before/after checklist
Authority Building Campaign
End-to-end digital PR and link-building workflow.
/workflows:authority-building <domain> <topic> --duration <months>
# Examples
/workflows:authority-building example.com "saas analytics" --duration 6
/workflows:authority-building example.com "project management" --duration 3 --strategy guest-post
Includes:
- Topic and asset ideation
- Linkable asset recommendations
- Outreach prospect list
- Email templates
- Tracking spreadsheet template
- Reporting framework
AI Content Pipeline
Automated keyword → brief → draft → optimize → publish pipeline.
/workflows:ai-content-pipeline <domain> --keywords <file>
# Examples
/workflows:ai-content-pipeline example.com --keywords content-queue.txt
/workflows:ai-content-pipeline example.com --keywords keywords.csv --frequency weekly
Pipeline:
- Keyword prioritization
- Content brief generation
- Outline creation
- Draft generation (outline only, human writes)
- On-page SEO optimization checklist
- Internal linking suggestions
- Publishing checklist
Configuration
Environment Variables
Commands may require API keys for third-party SEO tools:
# Ahrefs API (for backlink data)
export AHREFS_API_KEY="your_ahrefs_api_key"
# SEMrush API (for keyword data)
export SEMRUSH_API_KEY="your_semrush_api_key"
# Google Search Console API
export GSC_CLIENT_ID="your_gsc_client_id"
export GSC_CLIENT_SECRET="your_gsc_client_secret"
# Screaming Frog API (for crawling)
export SCREAMINGFROG_LICENSE="your_license_key"
# PageSpeed Insights API
export PAGESPEED_API_KEY="your_pagespeed_api_key"
Configuration File
Create ~/.claude/skills/seo-content-marketing/config.yaml:
# Default settings
defaults:
competitor_count: 3
crawl_depth: 3
min_domain_authority: 30
output_format: "md"
# API endpoints (optional, for custom integrations)
api:
ahrefs_rate_limit: 100 # requests per day
semrush_rate_limit: 1000
# Output preferences
output:
use_color: true
show_progress: true
verbose: false
# Thresholds
thresholds:
thin_content_words: 300
quality_score_min: 60
core_web_vitals:
lcp_good: 2.5 # seconds
fid_good: 100 # milliseconds
cls_good: 0.1
Common Usage Patterns
Pattern 1: New Site SEO Setup
# Step 1: Run pre-launch checklist
/workflows:launch-seo staging.newsite.com
# Step 2: Keyword research for core topics
/keyword-research "main product category"
# Step 3: Create content calendar
/content-calendar newsite.com --months 6 --topics "topic1,topic2,topic3"
# Step 4: Generate content briefs for priority keywords
/content-brief "priority keyword 1" --type landing
/content-brief "priority keyword 2" --type blog
Pattern 2: Competitor Overtaking Strategy
# Step 1: Identify gaps
/competitor-gap yoursite.com competitor.com --focus topics
# Step 2: Find backlink opportunities
/competitor-gap yoursite.com competitor.com --focus backlinks
# Step 3: Generate content briefs for gap keywords
/content-brief "competitor keyword 1"
/content-brief "competitor keyword 2"
# Step 4: Build authority
/workflows:authority-building yoursite.com "topic" --duration 6
Pattern 3: Traffic Recovery
# Step 1: Audit existing content
/content-audit yoursite.com --scope full
# Step 2: Identify ranking drops
/serp-monitor yoursite.com --keywords keywords.txt --alert-drop 5
# Step 3: Run content refresh workflow
/workflows:content-refresh yoursite.com --min-drop 5
# Step 4: Check technical issues
/technical-seo yoursite.com --focus all
Pattern 4: Monthly SEO Maintenance
# Week 1: Performance monitoring
/serp-monitor yoursite.com --keywords keywords.txt
/page-speed-seo yoursite.com
# Week 2: Content updates
/workflows:content-refresh yoursite.com
/content-calendar yoursite.com --months 1
# Week 3: Link building
/link-prospecting yoursite.com "topic" --count 20
# Week 4: Reporting
/workflows:full-seo-sprint yoursite.com --scope quick
Real Code Examples
Example 1: Keyword Research Output (Markdown)
# Keyword Research Results
**Target:** example.com
**Seed:** "project management software"
**Date:** 2026-05-12
## 📊 Summary
- **Total keywords found:** 347
- **Clusters identified:** 12
- **Quick-win opportunities:** 23
- **High-value targets:** 8
## 🎯 High-Value Keyword Clusters
### Cluster 1: Software Features
| Keyword | Volume | Difficulty | Intent | Opportunity Score |
|---------|--------|------------|--------|-------------------|
| project management software features | 2,400 | 45 | Commercial | 84 |
| best project management tools | 5,900 | 62 | Commercial | 76 |
| project tracking software | 1,900 | 38 | Commercial | 88 |
### Cluster 2: Use Cases
| Keyword | Volume | Difficulty | Intent | Opportunity Score |
|---------|--------|------------|--------|-------------------|
| project management for remote teams | 1,200 | 35 | Informational | 91 |
| agile project management software | 3,100 | 52 | Commercial | 79 |
## ⚡ Quick Wins (Low Competition, Decent Volume)
1. **project management software for small teams** — Vol: 880, Diff: 28, Opp: 94
2. **free project management tools** — Vol: 1,600, Diff: 31, Opp: 92
3. **project management app comparison** — Vol: 720, Diff: 25, Opp: 96
## 📈 Next Steps
1. Create content briefs for top 5 quick-win keywords
2. Audit existing content for optimization opportunities
3. Build topic cluster architecture around main clusters
Example 2: Technical SEO Audit Output (JSON)
{
"audit_date": "2026-05-12T10:30:00Z",
"domain": "example.com",
"pages_crawled": 1204,
"issues_found": 47,
"core_web_vitals": {
"lcp": {
"score": 2.1,
"status": "good",
"threshold": 2.5
},
"fid": {
"score": 85,
"status": "good",
"threshold": 100
},
"cls": {
"score": 0.08,
"status": "good",
"threshold": 0.1
},
"overall": "pass"
},
"issues": [
{
"type": "missing_meta_description",
"severity": "medium",
"count": 302,
"affected_urls": ["https://example.com/page1", "..."],
"impact": "CTR optimization opportunity",
"fix": "Add unique meta descriptions to all pages"
},
{
"type": "duplicate_title_tags",
"severity": "high",
"count": 18,
"affected_urls": ["https://example.com/page2", "..."],
"impact": "Keyword cannibalization risk",
"fix": "Make title tags unique for each page"
},
{
"type": "broken_internal_links",
"severity": "high",
"count": 23,
"affected_urls": ["https://example.com/broken-link", "..."],
"impact": "Crawl budget waste, poor UX",
"fix": "Update or remove broken links"
}
],
"schema_markup": {
"present": true,
"types": ["Organization", "WebPage", "Article"],
"errors": 3,
"warnings": 7
},
"indexability": {
"crawlable_pages": 1204,
"blocked_by_robots": 12,
"noindex_pages": 34,
"sitemap_urls": 1180,
"sitemap_errors": 24
},
"recommendations": [
{
"priority": "high",
"action": "Fix broken internal links",
"impact": "Improve crawl efficiency and UX",
"effort": "2 hours"
},
{
"priority": "high",
"action": "Deduplicate title tags",
"impact": "Reduce cannibalization",
"effort": "4 hours"
},
{
"priority": "medium",
"action": "Add missing meta descriptions",
"impact": "Improve CTR by 5-15%",
"effort": "8 hours"
}
]
}
Example 3: Content Brief Generation
# SEO Content Brief: "email marketing best practices"
**Generated:** 2026-05-12
**Primary Keyword:** email marketing best practices
**Content Type:** Blog Post / Guide
---
## 🎯 Target Metrics
- **Search Volume:** 3,600/month
- **Keyword Difficulty:** 48/100
- **Search Intent:** Informational
- **Recommended Word Count:** 2,200-2,800 words
- **Target Position:** Top 5 (SERP feature opportunity)
---
## 🔍 Search Intent Analysis
Users searching for this keyword want:
- Actionable tips to improve email campaigns
- Industry benchmarks and statistics
- Examples of effective email strategies
- Tools and templates
**Dominant Content Types in Top 10:**
- Listicle guides (60%)
- Comprehensive how-to articles (30%)
- Video content (10%)
---
## 📝 Recommended Outline
### H1: Email Marketing Best Practices: 15 Proven Strategies for 2026
### H2: Why Email Marketing Still Matters
- Statistics on ROI
- Comparison with other channels
### H2: List Building Best Practices
- H3: Use double opt-in
- H3: Offer lead magnets
- H3: Segment from the start
### H2: Email Design Best Practices
- H3: Mobile-first design
- H3: Single column layouts
- H3: Clear CTA buttons
### H2: Content Best Practices
- H3: Personalization techniques
- H3: Subject line optimization
- H3: Preview text optimization
- H3: Email copy structure
### H2: Sending Best Practices
- H3: Optimal send times
- H3: Frequency guidelines
- H3: A/B testing
### H2: Compliance & Deliverability
- H3: GDPR and CAN-SPAM compliance
- H3: SPF, DKIM, DMARC setup
- H3: List hygiene
### H2: Measurement & Optimization
- H3: Key metrics to track
- H3: Continuous improvement process
---
## 🔤 NLP Terms to Include (TF-IDF Analysis)
**Must Include:**
- email marketing strategy
- open rate
- click-through rate
- conversion rate
- email list
- subscribers
- email campaign
- automation
- segmentation
- personalization
- A/B testing
- deliverability
- subject line
- call to action
- mobile optimization
**Should Include:**
- email service provider (ESP)
- drip campaign
- newsletter
- welcome email
- cart abandonment
- re-engagement
- unsubscribe rate
- spam filter
---
## 🔗 Internal Linking Opportunities
- Link to: "How to Build an Email List" (if exists)
- Link to: "Email Marketing Tools Comparison" (if exists)
- Link to: "Email Automation Guide" (if exists)
- Link to: "GDPR Compliance Checklist" (if exists)
---
## 🏆 SERP Competitor Analysis
### Top 3 Competitors:
**1. hubspot.com/marketing/email-marketing-best-practices**
- Word count: 3,200
- Strengths: Comprehensive, many examples, video
- Weaknesses: Outdated stats (2023)
- Backlinks: 342
**2. mailchimp.com/marketing-glossary/email-best-practices**
- Word count: 2,100
- Strengths: Clean design, actionable tips
- Weaknesses: Lacks depth on deliverability
- Backlinks: 189
**3. campaignmonitor.com/blog/email-marketing/best-practices**
- Word count: 2,800
- Strengths: Great visuals, case studies
- Weaknesses: Too tool-focused
- Backlinks: 156
---
## ❓ People Also Ask Questions
Include answers to these related questions:
1. "What is the best day to send marketing emails?"
2. "How often should you send marketing emails?"
3. "What is a good open rate for email marketing?"
4. "How do you personalize email marketing?"
---
## 📊 Content Elements to Include
- [ ] At least 5 statistics with citations
- [ ] 2-3 visual examples (email screenshots)
- [ ] Checklist or downloadable template
- [ ] Case study or real-world example
- [ ] Tool recommendations
- [ ] Expert quote (if available)
- [ ] FAQ section
- [ ] CTA to related resource
---
## ✅ On-Page SEO Checklist
- [ ] Primary keyword in H1
- [ ] Primary keyword in URL slug
- [ ] Primary keyword in first 100 words
- [ ] Secondary keywords in H2s
- [ ] Meta title: "Email Marketing Best Practices: 15 Proven Strategies [2026]"
- [ ] Meta description: Include primary keyword + benefit + CTA
- [ ] Image alt text includes relevant keywords
- [ ] Schema markup: Article schema
- [ ] Internal links: 3-5 relevant pages
- [ ] External links: 2-3 authoritative sources
---
## 🎯 Success Metrics
**Target within 90 days:**
- Rank in top 10 for primary keyword
- 200+ organic sessions/month
- 5+ backlinks
- Featured in "People Also Ask" section
Troubleshooting
Command Not Found
Issue: /keyword-research command not recognized
Solution:
# Ensure skill is properly loaded
/read ~/.claude/skills/seo-content-marketing/SKILL.md
# Or load directly
/read ./SKILL.md
Missing API Keys
Issue: "API key required for backlink data"
Solution:
# Set required environment variables
export AHREFS_API_KEY="your_key"
export SEMRUSH_API_KEY="your_key"
# Or add to config file
echo "ahrefs_api_key: your_key" >> ~/.claude/skills/seo-content-marketing/config.yaml
Slow Crawling
Issue: Content audit taking too long
Solution:
# Reduce crawl depth
/content-audit example.com --scope subset --sample 100
# Or use focused audit
/content-audit example.com --scope full --depth 2
Rate Limit Errors
Issue: "Rate limit exceeded for SEMrush API"
Solution:
# Check rate limits in config
cat ~/.claude/skills/seo-content-marketing/config.yaml
# Reduce frequency or batch requests
/keyword-research example.com --delay 1 # 1 second between requests
Empty Results
Issue: No keywords found for domain
Solution:
# Use seed keyword instead of domain
/keyword-research --seed "specific topic"
# Check if domain has organic traffic
/serp-monitor example.com --keywords "brand name"
Advanced Usage
Batch Processing
Process multiple domains or keywords:
# Create batch file
cat > domains.txt << EOF
example1.com
example2.com
example3.com
EOF
# Run batch audit (pseudo-code, implement via script)
while read domain; do
/technical-seo "$domain" --output "reports/${domain}.md"
done < domains.txt
Custom Reporting
Export and combine results:
# Export keyword research as CSV
/keyword-research example.com --output csv > keywords.csv
# Export technical audit as JSON
/technical-seo example.com --output json > audit.json
# Combine in custom report
cat keywords.csv audit.json | your-custom-processor
Automation
Schedule regular audits:
# Add to cron (daily SERP monitoring)
0 9 * * * /usr/local/bin/claude /serp-monitor example.com --keywords keywords.txt --email-report
# Weekly content refresh check
0 9 * * 1 /usr/local/bin/claude /workflows:content-refresh example.com --output weekly-report.md
Best Practices
- Start with Full SEO Sprint for new projects to establish baseline
- Use Workflows for complex, multi-step processes instead of individual commands
- Set up Environment Variables for API keys before running data-dependent commands
- Export Results in structured formats (JSON, CSV) for further analysis
- Monitor Regularly using
/serp-monitorto catch ranking drops early - Prioritize by Impact — focus on issues flagged as "high severity" first
- Document Changes — keep a log of SEO actions and their results
- Combine Tools — use technical SEO audit + content audit together for comprehensive view
Further Resources
- Source Repository: OctagonWoodpecker/r07-getbindu-awesome-claude-code-and-skills-seo
- Parent Project: GetBindu/awesome-claude-code-and-skills
- License: MIT
Last Updated: 2026-05-12