FLOW Framework — Find · Leverage · Optimize · Win
Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow
FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO
integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can
be driven by structured, evidence-backed AI prompts rather than improvised queries.
Runtime context: Load references/flow-framework.md on every /seo flow activation.
Load prompt files on demand — only for the stage the user requests.
Commands
| Command |
What it does |
/seo flow |
Show FLOW overview + stage menu |
/seo flow find [url|topic] |
Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts) |
/seo flow leverage [url] |
Leverage-stage: backlink strategy, off-site authority (1 prompt) |
/seo flow optimize [url] |
Optimize-stage: select 2-3 most relevant of 21 prompts based on context |
/seo flow win [url] |
Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts) |
/seo flow local [url] |
Local-stage: GBP optimization, meta, title tags, local audits (11 prompts) |
/seo flow prompts |
Full index of all 41 prompts — stage, name, trigger conditions |
/seo flow sync |
Pull latest prompt files from github.com/AgriciDaniel/flow |
Orchestration Logic
On /seo flow (no sub-command)
- Read
references/flow-framework.md
- Show the FLOW stage overview with a one-line description of each stage
- Ask: which stage matches the user's current situation?
On /seo flow find [url|topic]
- Read all files in
references/prompts/find/
- Apply each prompt to the URL or topic
- Cross-reference: "For deeper SERP clustering, see
/seo cluster <seed-keyword>"
On /seo flow leverage [url]
- Read the file in
references/prompts/leverage/
- Apply to the URL's current backlink context
- Cross-reference: "For raw backlink data, see
/seo backlinks <url>"
On /seo flow optimize [url]
- Read all file names in
references/prompts/optimize/
- Read prior analysis context (URL, industry vertical, any prior skill output in conversation)
- Select 2-3 most relevant prompts; load only those files
- Apply selected prompts; note the others are accessible via
/seo flow prompts
- Cross-reference: "For full content quality analysis, see
/seo content <url> and /seo geo <url>"
On /seo flow win [url]
- Read all files in
references/prompts/win/
- Apply each prompt to the URL's conversion and BOFU context
- Cross-reference: "For SXO persona scoring, see
/seo sxo <url>"
On /seo flow local [url]
- Read all files in
references/prompts/local/
- Apply to the URL's local SEO context
- Cross-reference: "For full local SEO analysis, see
/seo local <url> and /seo maps [command]"
On /seo flow prompts
- Read
references/prompts/README.md
- Display the full index: all 41 prompts with stage, name, trigger conditions
On /seo flow sync
- Run:
python3 scripts/sync_flow.py
- Display the JSON summary (files added, updated, unchanged)
- Show attribution notice after sync completes
Context Matching (Optimize stage)
The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:
- Industry vertical (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)
- Prior skill output (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)
- URL signals (product pages → conversion; blog → freshness + authority)
Always surface exactly 2-3 prompts. State which prompts you chose and why.
Reference Files
Load on-demand — do NOT load all at startup:
references/flow-framework.md — FLOW operating model (load on every /seo flow activation)references/bibliography.md — Evidence sources; load when citing studies or statisticsreferences/prompts/README.md — Prompt index; load for /seo flow promptsreferences/prompts/find/ — 5 prompts; load for /seo flow findreferences/prompts/leverage/ — 1 prompt; load for /seo flow leveragereferences/prompts/optimize/ — 21 prompts; load selectively for /seo flow optimizereferences/prompts/win/ — 3 prompts; load for /seo flow winreferences/prompts/local/ — 11 prompts; load for /seo flow local
Attribution
Every /seo flow activation (any sub-command) outputs before analysis:
Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow
Do not omit or modify the attribution.
Error Handling
| Scenario |
Action |
references/flow-framework.md missing |
"FLOW reference files not synced. Run: /seo flow sync" |
| Prompt file missing |
"Run /seo flow sync to pull the latest prompts from the FLOW repo." |
sync_flow.py network error |
Display the script's stderr. Check rate limits: gh api rate_limit. |
sync_flow.py auth error |
Run gh auth login then retry. |
1---2name: seo-flow3description: FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.4license: MIT5---6
7# FLOW Framework — Find · Leverage · Optimize · Win
8
9> Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow
10
11FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO
12integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can
13be driven by structured, evidence-backed AI prompts rather than improvised queries.
14
15**Runtime context:** Load `references/flow-framework.md` on every `/seo flow` activation.
16Load prompt files on demand — only for the stage the user requests.
17
18---
19
20## Commands
21
22| Command | What it does |
23|---------|-------------|
24| `/seo flow` | Show FLOW overview + stage menu |
25| `/seo flow find [url\|topic]` | Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts) |
26| `/seo flow leverage [url]` | Leverage-stage: backlink strategy, off-site authority (1 prompt) |
27| `/seo flow optimize [url]` | Optimize-stage: select 2-3 most relevant of 21 prompts based on context |
28| `/seo flow win [url]` | Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts) |
29| `/seo flow local [url]` | Local-stage: GBP optimization, meta, title tags, local audits (11 prompts) |
30| `/seo flow prompts` | Full index of all 41 prompts — stage, name, trigger conditions |
31| `/seo flow sync` | Pull latest prompt files from github.com/AgriciDaniel/flow |
32
33---
34
35## Orchestration Logic
36
37### On `/seo flow` (no sub-command)
381. Read `references/flow-framework.md`
392. Show the FLOW stage overview with a one-line description of each stage
403. Ask: which stage matches the user's current situation?
41
42### On `/seo flow find [url|topic]`
431. Read all files in `references/prompts/find/`
442. Apply each prompt to the URL or topic
453. Cross-reference: "For deeper SERP clustering, see `/seo cluster <seed-keyword>`"
46
47### On `/seo flow leverage [url]`
481. Read the file in `references/prompts/leverage/`
492. Apply to the URL's current backlink context
503. Cross-reference: "For raw backlink data, see `/seo backlinks <url>`"
51
52### On `/seo flow optimize [url]`
531. Read all file names in `references/prompts/optimize/`
542. Read prior analysis context (URL, industry vertical, any prior skill output in conversation)
553. Select 2-3 most relevant prompts; load only those files
564. Apply selected prompts; note the others are accessible via `/seo flow prompts`
575. Cross-reference: "For full content quality analysis, see `/seo content <url>` and `/seo geo <url>`"
58
59### On `/seo flow win [url]`
601. Read all files in `references/prompts/win/`
612. Apply each prompt to the URL's conversion and BOFU context
623. Cross-reference: "For SXO persona scoring, see `/seo sxo <url>`"
63
64### On `/seo flow local [url]`
651. Read all files in `references/prompts/local/`
662. Apply to the URL's local SEO context
673. Cross-reference: "For full local SEO analysis, see `/seo local <url>` and `/seo maps [command]`"
68
69### On `/seo flow prompts`
701. Read `references/prompts/README.md`
712. Display the full index: all 41 prompts with stage, name, trigger conditions
72
73### On `/seo flow sync`
741. Run: `python3 scripts/sync_flow.py`
752. Display the JSON summary (files added, updated, unchanged)
763. Show attribution notice after sync completes
77
78---
79
80## Context Matching (Optimize stage)
81
82The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:
83
841. **Industry vertical** (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)
852. **Prior skill output** (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)
863. **URL signals** (product pages → conversion; blog → freshness + authority)
87
88Always surface exactly 2-3 prompts. State which prompts you chose and why.
89
90---
91
92## Reference Files
93
94Load on-demand — do NOT load all at startup:
95- `references/flow-framework.md` — FLOW operating model (load on every `/seo flow` activation)
96- `references/bibliography.md` — Evidence sources; load when citing studies or statistics
97- `references/prompts/README.md` — Prompt index; load for `/seo flow prompts`
98- `references/prompts/find/` — 5 prompts; load for `/seo flow find`
99- `references/prompts/leverage/` — 1 prompt; load for `/seo flow leverage`
100- `references/prompts/optimize/` — 21 prompts; load selectively for `/seo flow optimize`
101- `references/prompts/win/` — 3 prompts; load for `/seo flow win`
102- `references/prompts/local/` — 11 prompts; load for `/seo flow local`
103
104---
105
106## Attribution
107
108Every `/seo flow` activation (any sub-command) outputs before analysis:
109
110```
111Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow
112```
113
114Do not omit or modify the attribution.
115
116---
117
118## Error Handling
119
120| Scenario | Action |
121|----------|--------|
122| `references/flow-framework.md` missing | "FLOW reference files not synced. Run: `/seo flow sync`" |
123| Prompt file missing | "Run `/seo flow sync` to pull the latest prompts from the FLOW repo." |
124| `sync_flow.py` network error | Display the script's stderr. Check rate limits: `gh api rate_limit`. |
125| `sync_flow.py` auth error | Run `gh auth login` then retry. |
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