om-scogo seo-geo-claude-skills
Skill by ara.so — Marketing Skills collection.
Overview
seo-geo-claude-skills is a comprehensive library of 20 specialized skills that enable AI coding agents to perform Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) tasks. Each skill follows a standard contract and includes built-in quality benchmarks: CORE-EEAT (80-item content quality framework) and CITE (40-item domain authority framework).
The library is organized into five phases: Research, Build, Optimize, Monitor, and Cross-cutting protocol skills. All skills work with user-provided data (Tier 1) and optionally integrate with external tools via MCP connectors.
Installation
Claude Code
/plugin marketplace add aaron-he-zhu/seo-geo-claude-skills
ClawHub.ai / OpenClaw
clawhub install aaron-he-zhu/seo-geo-claude-skills
# Or install individual skills:
clawhub install aaron-he-zhu/keyword-research
Generic Agent Skills Hosts (skills.sh)
npx skills add aaron-he-zhu/seo-geo-claude-skills
# Install single skill:
npx skills add aaron-he-zhu/seo-geo-claude-skills -s keyword-research
Gemini CLI
gemini extensions install https://github.com/aaron-he-zhu/seo-geo-claude-skills
Qwen Code
qwen extensions install https://github.com/aaron-he-zhu/seo-geo-claude-skills
Amp
amp skill add aaron-he-zhu/seo-geo-claude-skills
Kimi Code CLI
kimi plugin install https://github.com/aaron-he-zhu/seo-geo-claude-skills.git
Core Commands
The library provides user-facing slash commands for common workflows:
/aaron:auto- Automatically routes to the best skill based on your goal (recommended starting point)/aaron:max- Maximum-depth exhaustive analysis mode/aaron:discover- Keyword research workflow/aaron:compete- Competitor analysis/aaron:map- SERP and content gap analysis/aaron:brief- Generate content briefs/aaron:write- SEO-optimized content creation/aaron:series- Multi-article content series planning/aaron:refresh- Update existing content/aaron:publish- Content quality gate (CORE-EEAT)/aaron:audit- On-page SEO audit/aaron:visibility- Schema markup and meta optimization/aaron:tech- Technical SEO checks/aaron:authority- Domain authority audit (CITE)/aaron:watch- Rank tracking/aaron:report- Performance reporting/aaron:remember- Memory management (HOT/WARM/COLD)
Maintenance Commands
/aaron:skillify- Review proposed skills or routes/aaron:evolve- Controlled library changes from evidence/aaron:guard- Maintainer validation
Skill Structure
Each skill follows this contract:
- Quick Start - Immediate activation instructions
- Skill Contract - Expected inputs/outputs
- Handoff Summary - What to pass to next skill
- Data Sources - Where data comes from (user, tools, memory)
- Instructions - Step-by-step execution
- Reference Materials - Supporting frameworks
- Next Best Skill - Recommended workflow progression
The 20 Skills
Research Phase
keyword-research - Discover and prioritize keywords
# Natural language trigger:
"Research keywords for my SaaS product targeting small teams"
# Or direct command:
/aaron:discover "project management software"
competitor-analysis - Analyze competitor SEO strategies
/aaron:compete https://competitor.com
serp-analysis - Analyze search engine results pages
/aaron:map "best project management tools 2024"
content-gap-analysis - Find missing content opportunities
"Find content gaps between my site and competitors for 'team collaboration'"
Build Phase
seo-content-writer - Create SEO-optimized content
/aaron:write "How to improve team productivity with async communication"
geo-content-optimizer - Optimize for AI citation (Perplexity, ChatGPT)
"Optimize this article for AI search engines and citations"
meta-tags-optimizer - Generate optimized meta tags
/aaron:visibility --meta https://example.com/blog/post
schema-markup-generator - Create structured data markup
/aaron:visibility --schema https://example.com/product/widget
Optimize Phase
on-page-seo-auditor - Audit individual pages
/aaron:audit https://example.com/blog/my-article
technical-seo-checker - Check technical SEO issues
/aaron:tech https://example.com
internal-linking-optimizer - Improve internal link structure
"Suggest internal linking improvements for my blog posts about productivity"
content-refresher - Update and improve existing content
/aaron:refresh https://example.com/old-blog-post
Monitor Phase
rank-tracker - Track keyword rankings
/aaron:watch --keywords "project management,team collaboration,async tools"
backlink-analyzer - Analyze backlink profile
"Analyze backlinks for example.com"
performance-reporter - Generate performance reports
/aaron:report --weekly
alert-manager - Configure and manage alerts
"Set up alerts for ranking drops > 3 positions"
Cross-cutting Protocol Skills
content-quality-auditor - 80-item CORE-EEAT quality gate
/aaron:publish https://example.com/draft-article
domain-authority-auditor - 40-item CITE trust assessment
/aaron:authority https://example.com
entity-optimizer - Build canonical entity profiles
"Create entity profile for [Company Name] with knowledge graph optimization"
memory-management - HOT/WARM/COLD project memory + wiki layer
/aaron:remember compile wiki "content strategy"
/aaron:remember query "what keywords did we target last month?"
Working with Memory (v9.9.9+)
The library maintains three memory tiers:
- HOT - Active session state (current outputs, open loops)
- WARM - Recent project context (skills, routes, evidence)
- COLD - Long-term archive (retired files, wiki history)
Wiki Layer Workflow
Phase 1 (Automatic): Index auto-refreshes at memory/wiki/index.md
Phase 2 (Manual Compilation):
# When you have ≥3 WARM files on a topic:
"Compile a wiki page on our content strategy for Q1"
"Synthesize what we know about keyword targeting"
# Handle contradictions when prompted:
# (a) Accept version A
# (b) Accept version B
# (s) Skip/postpone
# (i) Ignore permanently
Phase 3 (Retirement):
# Preview retirement candidates:
/aaron:guard --wiki --retire-preview
# After confirmation, WARM files move to memory/archive/
# Recover if needed:
/aaron:remember recover wiki
# Or directly:
bash scripts/recover-retired-warm.sh
Clean restart:
rm -rf memory/wiki/ # Reverts cleanly, preserves COLD history
Quality Frameworks
CORE-EEAT (80 items)
Content quality benchmark covering:
- Credibility
- Originality
- Relevance
- Expertise
- Experience
- Authoritativeness
- Trustworthiness
Used by: content-quality-auditor, seo-content-writer, geo-content-optimizer
CITE (40 items)
Domain authority benchmark covering:
- Credibility signals
- Influence metrics
- Trust indicators
- Expertise markers
Used by: domain-authority-auditor, backlink-analyzer
Common Workflows
Full SEO Campaign
# 1. Research
/aaron:discover "target keyword topic"
/aaron:compete https://competitor.com
/aaron:map "target keyword"
# 2. Build
/aaron:brief "article topic based on research"
/aaron:write "article title from brief"
/aaron:visibility --meta --schema
# 3. Quality gate
/aaron:publish https://example.com/new-article
# 4. Optimize
/aaron:audit https://example.com/new-article
/aaron:tech https://example.com
# 5. Monitor
/aaron:watch --keywords "keyword1,keyword2,keyword3"
/aaron:report --weekly
GEO Optimization
# Optimize content for AI citations (Perplexity, ChatGPT, etc.)
"Optimize this article for generative engine optimization"
/aaron:visibility --geo https://example.com/article
# Entity-first approach:
"Create entity profile for [Brand/Topic]"
"Optimize content hub around [Entity] for AI discoverability"
Content Refresh
/aaron:refresh https://example.com/old-article
# Analyzes current performance
# Suggests content updates
# Identifies new keyword opportunities
# Recommends internal linking improvements
Configuration
Environment Variables
# Optional external tool connectors (see CONNECTORS.md):
export SERP_API_KEY=${SERP_API_KEY}
export AHREFS_API_KEY=${AHREFS_API_KEY}
export SEMRUSH_API_KEY=${SEMRUSH_API_KEY}
export GSC_CREDENTIALS_PATH=${GSC_CREDENTIALS_PATH}
# Memory persistence (default: ./memory):
export AARON_MEMORY_PATH=${AARON_MEMORY_PATH}
All skills work at Tier 1 (user-provided data) without any external API keys.
Connector Tiers
- Tier 1: User provides data (copy-paste, screenshots, files)
- Tier 2: Fetch-only tools (cURL, Puppeteer, read-only APIs)
- Tier 3: Premium APIs with write access (publish, modify, delete)
See CONNECTORS.md for full MCP integration details.
Troubleshooting
Command Not Found
# If /aaron:* commands don't work:
/aaron:auto "your original request"
# The auto command will route to the correct skill
Old /seo:* Commands
# Breaking rename in v9.9.9
# Convert old commands:
/aaron:auto /seo:audit-page https://example.com/blog/post
# Returns: /aaron:audit https://example.com/blog/post
Memory Conflicts
# If wiki contradictions pile up:
/aaron:remember query "contradictions"
# Resolve via (a)/(b)/(s)/(i) prompts
# Nuclear option - clean restart:
rm -rf memory/wiki/
# Next session rebuilds from WARM
Skill Routing Issues
# Review available skills and routes:
/aaron:skillify
# Check current memory state:
/aaron:remember query "last 5 skills used"
# Validate library health:
/aaron:guard --validate
Advanced Usage
Custom Skill Chaining
# Explicit skill sequence:
"Use keyword-research, then competitor-analysis, then seo-content-writer for 'project management automation'"
Batch Operations
# Audit multiple pages:
/aaron:audit https://example.com/page1
/aaron:audit https://example.com/page2
/aaron:audit https://example.com/page3
# Or natural language:
"Audit all pages in sitemap.xml for on-page SEO"
Report Customization
/aaron:report --weekly --format=json --output=reports/
/aaron:report --monthly --include-competitors --email
Best Practices
- Start with /aaron:auto - Let the library route your request automatically
- Use memory-management - Compile wiki pages once you have recurring topics
- Quality gate everything - Run
/aaron:publishbefore publishing content - Monitor continuously - Set up
/aaron:watchalerts for key metrics - Document decisions - Memory layer captures why you chose specific strategies
- Combine auditors - Use both
content-quality-auditor(80 items) +domain-authority-auditor(40 items) for complete assessment
Files and Directory Structure
seo-geo-claude-skills/
├── commands/ # Slash command definitions
├── research/ # Research phase skills
│ ├── keyword-research/
│ ├── competitor-analysis/
│ ├── serp-analysis/
│ └── content-gap-analysis/
├── build/ # Build phase skills
│ ├── seo-content-writer/
│ ├── geo-content-optimizer/
│ ├── meta-tags-optimizer/
│ └── schema-markup-generator/
├── optimize/ # Optimize phase skills
│ ├── on-page-seo-auditor/
│ ├── technical-seo-checker/
│ ├── internal-linking-optimizer/
│ └── content-refresher/
├── monitor/ # Monitor phase skills
│ ├── rank-tracker/
│ ├── backlink-analyzer/
│ ├── performance-reporter/
│ └── alert-manager/
├── cross-cutting/ # Protocol skills
│ ├── content-quality-auditor/
│ ├── domain-authority-auditor/
│ ├── entity-optimizer/
│ └── memory-management/
├── references/ # Frameworks and benchmarks
│ ├── core-eeat-benchmark.md
│ ├── cite-domain-rating.md
│ ├── auditor-runbook.md
│ └── skill-contract.md
├── scripts/ # Helper scripts
│ └── recover-retired-warm.sh
└── memory/ # Memory persistence
├── wiki/
├── archive/
└── index.md
Further Reading
- Full skill list
- CORE-EEAT benchmark
- CITE domain rating
- Connector tiers
- Marketplace compatibility
- Contributing guide
License
Apache License 2.0