ominou5 Conversion Audit
Run this audit on any existing funnel to identify conversion gaps and quick wins.
Audit Scorecard
Rate each category 1–10. Total score is out of 100.
| Category | Weight | Score | Notes |
|---|---|---|---|
| 1. Headline & Value Prop | 15% | /10 | |
| 2. CTA Clarity & Placement | 15% | /10 | |
| 3. Social Proof | 10% | /10 | |
| 4. Objection Handling | 10% | /10 | |
| 5. Visual Design | 10% | /10 | |
| 6. Mobile Experience | 10% | /10 | |
| 7. Page Speed | 10% | /10 | |
| 8. Copy Quality | 10% | /10 | |
| 9. Trust & Credibility | 5% | /10 | |
| 10. Technical (SEO/Forms) | 5% | /10 | |
| TOTAL | 100% | /100 |
Detailed Checklist
1. Headline & Value Proposition
- Headline is visible without scrolling
- Headline communicates a clear benefit (not a feature)
- Sub-headline expands on the headline
- Value proposition is understood in < 5 seconds
- Headline speaks to the target audience specifically
2. CTA Clarity & Placement
- Primary CTA is above the fold
- CTA text is action-oriented and specific
- CTA button has strong visual contrast
- CTA is repeated every 2–3 scroll lengths
- Only one primary CTA per page (not competing CTAs)
- Mobile CTA is full-width or has sticky bar
3. Social Proof
- Testimonials include real names and photos
- Testimonials mention specific results
- Trust logos / "as featured in" bar present
- Social proof placed near decision points
- Number-based proof (X customers, Y results)
4. Objection Handling
- Top 3 objections addressed before CTA
- FAQ section covers common concerns
- Guarantee / risk reversal clearly stated
- Comparison with alternatives (if relevant)
5. Visual Design
- Professional, modern aesthetic
- Consistent color palette and typography
- Adequate white space
- Visual hierarchy guides the eye
- No competing visual elements distracting from CTA
6. Mobile Experience
- Responsive at all breakpoints
- Touch targets ≥ 44px
- Text readable without zooming
- Forms usable with thumbs
- No horizontal scroll
7. Page Speed
- LCP < 2.5s
- CLS < 0.1
- Total page weight < 500KB
- Images optimized (WebP, lazy loading)
- No render-blocking scripts
8. Copy Quality
- Benefits over features throughout
- Reader addressed as "you"
- 8th grade reading level
- Short paragraphs (2–3 sentences max)
- Power words used strategically
9. Trust & Credibility
- SSL certificate (https://)
- Professional domain (not free hosting)
- Privacy policy linked
- Contact info accessible
- Professional email domain
10. Technical
- Title tag optimized
- Meta description present
- Single h1 per page
- Form action works correctly
- Analytics / tracking in place
- All links functional (no 404s)
Output Format
After auditing, produce:
- Overall Score: X/100
- Top 3 Quick Wins — changes under 15 minutes with highest impact
- Strategic Improvements — larger changes sorted by expected impact
- What's Working Well — elements to preserve
- Recommended A/B Tests — based on audit findings