Group Funnel
A high-converting 2-page funnel optimized for driving signups into a community group. Works with any platform: Skool, Whop, Facebook Groups, Discord, Circle, Mighty Networks, or any community URL.
Trigger keywords: If the user mentions "Skool", "Whop", "Facebook group", "community group", "Discord server", "Circle community", "membership group", "free group", or "paid group" — this is the funnel to use.
Funnel Flow
Traffic → Opt-In Page → Thank You Page
│ │
[Email Form] [Deliver Lead Magnet]
[Community CTA → Group URL]
[Social Share Buttons]
Pages
Page 1: Opt-In Page
Purpose: Capture the visitor's email in exchange for a lead magnet, then redirect to the community-focused thank-you page.
Required Sections (in order):
- Top bar — Announcement strip highlighting the free offer
- Hero — Eyebrow badge, benefit-driven headline, sub-headline targeting the audience, fade-in animations
- Video mockup — Stylized card with play button, content title, brand avatar + badge
- Bullet benefits — 4–5 bullet points with check-mark icons
- Opt-in form — Name + email fields with icon indicators, prominent CTA button with pulse animation
- Social proof bar — Stacked avatars, star rating, member count
- Privacy line — Zero-spam guarantee inside the form card
CTA Examples:
- "Yes! Send Me the Free Mini-Course →"
- "Get Instant Access to the [Lead Magnet] →"
- "Join [Number]+ [Audience] — Send It Now"
What to REMOVE:
- Navigation menu (no escape routes)
- Multiple competing CTAs
- Pricing or payment content
- External links above the fold
Page 2: Thank You Page
Purpose: Confirm opt-in, deliver the lead magnet, and drive the visitor into the community group.
Required Sections (in order):
- Success bar — Green confirmation strip
- Confirmation hero — Animated check circle, headline, email check instructions
- Video placeholder — Stylized video card with play button, loading dots, content title
- Community CTA card — Eyebrow badge, headline selling the community, description, 4-perk grid, CTA button linking to community group, free-to-join note
- Social share section — Twitter/X share button + copy-link button
Community Perks Grid (customize all 4):
- Perk 1 — e.g., "Live Community" + description
- Perk 2 — e.g., "Resource Library" + description
- Perk 3 — e.g., "Weekly Challenges" + description
- Perk 4 — e.g., "Full Course Library" + description
Customization Variables
Every bracketed [Placeholder] in the templates must be replaced:
| Variable |
Used In |
Example |
[Lead Magnet Type] |
Top bar, badges |
"FREE Mini-Course", "FREE Video Series" |
[Lead Magnet Name] |
Hero, video, meta |
"How to Build a 6-Figure Coaching Biz" |
[Headline] |
Hero h1 |
"Steal My Exact System: How I [Result] in [Time]" |
[Target Audience] |
Hero sub-headline |
"coaches, consultants, and course creators" |
[Brand Name] |
Video footer, community card, meta |
"Your Brand" |
[Brand Initial] |
Avatar elements |
"Y" |
[Bullet 1–5 Bold] |
Bullet list |
"How to set up your group" |
[Bullet 1–5 Text] |
Bullet list |
"step-by-step, from scratch" |
[Form Headline] |
Opt-in card |
"Yes — I Want the Free Training" |
[CTA Button Text] |
Submit button |
"Send Me Instant Access →" |
[Social Proof Count] |
Proof bar |
"2,500+" |
[Social Proof Audience] |
Proof bar |
"community members" |
[Avatar 1–4 Initials] |
Proof avatars |
"JM", "SR", "AK", "LP" |
[Community URL] |
Community CTA button |
"https://www.skool.com/your-group" |
[Community Name] |
Thank-you community card |
"Your Brand Community" |
[Community Platform] |
CTA context |
"Skool", "Whop", "Facebook" |
[Perk 1–4 Emoji] |
Perks grid |
"🌍", "⚡", "🌟", "📚" |
[Perk 1–4 Title] |
Perks grid |
"Live Community" |
[Perk 1–4 Description] |
Perks grid |
"Daily discussions and wins" |
[Twitter Share Text] |
Share button href |
URL-encoded share message |
[Video Title] |
Video placeholder |
Same as Lead Magnet Name |
[Video Duration] |
Video footer |
"Coming Soon", "45 min" |
[Meta Description] |
Both pages |
SEO meta description |
[OG Title] |
Both pages |
Open Graph title |
[OG Description] |
Both pages |
Open Graph description |
Conversion Benchmarks
| Metric |
Good |
Great |
Elite |
| Opt-in rate |
25% |
35% |
50%+ |
| Email open rate (welcome) |
40% |
55% |
70%+ |
| Thank-you → group join |
15% |
25% |
40%+ |
| Thank-you social share |
3% |
8% |
15%+ |
A/B Test Recommendations
- Headline — Test problem-focused vs. result-focused
- CTA button text — Test "Get Instant Access" vs. "Yes! Send It Now"
- Video mockup — Test mockup vs. embedded real video
- Bullet count — Test 3 bullets vs. 5 bullets
- Social proof — Test avatar stack vs. testimonial quote
- Community CTA placement — Test above vs. below video on thank-you page
1---2name: group-funnel3description: Builds a 2-page community group growth funnel. Drives free opt-ins to a group (Skool, Whop, Facebook Group, Discord, or any community platform) using a lead magnet. Use when the goal is to grow a free or paid community.4---56# Group Funnel78A high-converting 2-page funnel optimized for driving signups into a community group. Works with any platform: **Skool, Whop, Facebook Groups, Discord, Circle, Mighty Networks**, or any community URL.910> **Trigger keywords:** If the user mentions "Skool", "Whop", "Facebook group", "community group", "Discord server", "Circle community", "membership group", "free group", or "paid group" — this is the funnel to use.1112## Funnel Flow1314```15Traffic → Opt-In Page → Thank You Page16 │ │17 [Email Form] [Deliver Lead Magnet]18 [Community CTA → Group URL]19 [Social Share Buttons]20```2122## Pages2324### Page 1: Opt-In Page2526**Purpose:** Capture the visitor's email in exchange for a lead magnet, then redirect to the community-focused thank-you page.2728**Required Sections (in order):**291. **Top bar** — Announcement strip highlighting the free offer302. **Hero** — Eyebrow badge, benefit-driven headline, sub-headline targeting the audience, fade-in animations313. **Video mockup** — Stylized card with play button, content title, brand avatar + badge324. **Bullet benefits** — 4–5 bullet points with check-mark icons335. **Opt-in form** — Name + email fields with icon indicators, prominent CTA button with pulse animation346. **Social proof bar** — Stacked avatars, star rating, member count357. **Privacy line** — Zero-spam guarantee inside the form card3637**CTA Examples:**38- "Yes! Send Me the Free Mini-Course →"39- "Get Instant Access to the [Lead Magnet] →"40- "Join [Number]+ [Audience] — Send It Now"4142**What to REMOVE:**43- Navigation menu (no escape routes)44- Multiple competing CTAs45- Pricing or payment content46- External links above the fold4748### Page 2: Thank You Page4950**Purpose:** Confirm opt-in, deliver the lead magnet, and drive the visitor into the community group.5152**Required Sections (in order):**531. **Success bar** — Green confirmation strip542. **Confirmation hero** — Animated check circle, headline, email check instructions553. **Video placeholder** — Stylized video card with play button, loading dots, content title564. **Community CTA card** — Eyebrow badge, headline selling the community, description, 4-perk grid, CTA button linking to community group, free-to-join note575. **Social share section** — Twitter/X share button + copy-link button5859**Community Perks Grid (customize all 4):**60- Perk 1 — e.g., "Live Community" + description61- Perk 2 — e.g., "Resource Library" + description62- Perk 3 — e.g., "Weekly Challenges" + description63- Perk 4 — e.g., "Full Course Library" + description6465## Customization Variables6667Every bracketed `[Placeholder]` in the templates must be replaced:6869| Variable | Used In | Example |70|---|---|---|71| `[Lead Magnet Type]` | Top bar, badges | "FREE Mini-Course", "FREE Video Series" |72| `[Lead Magnet Name]` | Hero, video, meta | "How to Build a 6-Figure Coaching Biz" |73| `[Headline]` | Hero h1 | "Steal My Exact System: How I [Result] in [Time]" |74| `[Target Audience]` | Hero sub-headline | "coaches, consultants, and course creators" |75| `[Brand Name]` | Video footer, community card, meta | "Your Brand" |76| `[Brand Initial]` | Avatar elements | "Y" |77| `[Bullet 1–5 Bold]` | Bullet list | "How to set up your group" |78| `[Bullet 1–5 Text]` | Bullet list | "step-by-step, from scratch" |79| `[Form Headline]` | Opt-in card | "Yes — I Want the Free Training" |80| `[CTA Button Text]` | Submit button | "Send Me Instant Access →" |81| `[Social Proof Count]` | Proof bar | "2,500+" |82| `[Social Proof Audience]` | Proof bar | "community members" |83| `[Avatar 1–4 Initials]` | Proof avatars | "JM", "SR", "AK", "LP" |84| `[Community URL]` | Community CTA button | "https://www.skool.com/your-group" |85| `[Community Name]` | Thank-you community card | "Your Brand Community" |86| `[Community Platform]` | CTA context | "Skool", "Whop", "Facebook" |87| `[Perk 1–4 Emoji]` | Perks grid | "🌍", "⚡", "🌟", "📚" |88| `[Perk 1–4 Title]` | Perks grid | "Live Community" |89| `[Perk 1–4 Description]` | Perks grid | "Daily discussions and wins" |90| `[Twitter Share Text]` | Share button href | URL-encoded share message |91| `[Video Title]` | Video placeholder | Same as Lead Magnet Name |92| `[Video Duration]` | Video footer | "Coming Soon", "45 min" |93| `[Meta Description]` | Both pages | SEO meta description |94| `[OG Title]` | Both pages | Open Graph title |95| `[OG Description]` | Both pages | Open Graph description |9697## Conversion Benchmarks9899| Metric | Good | Great | Elite |100|---|---|---|---|101| Opt-in rate | 25% | 35% | 50%+ |102| Email open rate (welcome) | 40% | 55% | 70%+ |103| Thank-you → group join | 15% | 25% | 40%+ |104| Thank-you social share | 3% | 8% | 15%+ |105106## A/B Test Recommendations1071081. **Headline** — Test problem-focused vs. result-focused1092. **CTA button text** — Test "Get Instant Access" vs. "Yes! Send It Now"1103. **Video mockup** — Test mockup vs. embedded real video1114. **Bullet count** — Test 3 bullets vs. 5 bullets1125. **Social proof** — Test avatar stack vs. testimonial quote1136. **Community CTA placement** — Test above vs. below video on thank-you page
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