Roier SEO

Roier SEO - Technical SEO Auditor & Fixer

AI-powered SEO optimization skill that audits websites and automatically implements fixes.

When to use this skill

Use Roier SEO when:

• User asks to "audit my site" or "check SEO"
• User wants to "improve performance" or "fix SEO issues"
• User mentions "lighthouse", "pagespeed", or "core web vitals"
• User wants to add/fix meta tags, structured data, or accessibility
• User has a local dev server and wants SEO analysis

Key features:

• Full Audits: Lighthouse audits on any URL (localhost or live)
• Auto-Fix: Implements fixes directly in the codebase
• Framework Aware: Detects Next.js, React, Vue, Nuxt, plain HTML
• Core Web Vitals: Track FCP, LCP, TBT, CLS metrics
• Structured Data: JSON-LD schemas for rich snippets
• Accessibility: WCAG compliance fixes

Use alternatives instead:

• React Best Practices: For general React performance optimization
• Manual Lighthouse: For one-off audits without auto-fixing

Quick start

Installation

After installing the skill, install the audit dependencies:

cd ~/.claude/skills/roier-seo/scripts
npm install

Running an Audit

For a live website:

node ~/.claude/skills/roier-seo/scripts/audit.js https://example.com

For a local dev server (must be running):

node ~/.claude/skills/roier-seo/scripts/audit.js http://localhost:3000

Output formats:

# JSON output (default, for programmatic use)
node ~/.claude/skills/roier-seo/scripts/audit.js https://example.com

# Human-readable summary
node ~/.claude/skills/roier-seo/scripts/audit.js https://example.com --output=summary

# Save to file
node ~/.claude/skills/roier-seo/scripts/audit.js https://example.com --save=results.json

Audit categories

The audit returns scores (0-100) for five categories:

Technical SEO fix patterns

Meta tags (HTML Head)

Title tag

<!-- Bad -->
<title>Home</title>

<!-- Good -->
<title>Primary Keyword - Secondary Keyword | Brand Name</title>

Rules:

• 50-60 characters max
• Include primary keyword near the beginning
• Unique per page
• Include brand name at end

Meta description

<meta name="description" content="Compelling description with keywords. 150-160 characters that encourages clicks from search results.">

Rules:

• 150-160 characters
• Include primary and secondary keywords naturally
• Compelling call-to-action
• Unique per page

Essential meta tags

<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<html lang="en">

Open Graph tags (social sharing)

<meta property="og:title" content="Page Title">
<meta property="og:description" content="Page description">
<meta property="og:image" content="https://example.com/image.jpg">
<meta property="og:url" content="https://example.com/page">
<meta property="og:type" content="website">
<meta property="og:site_name" content="Brand Name">

Twitter Card tags

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description">
<meta name="twitter:image" content="https://example.com/image.jpg">

Canonical URL

<link rel="canonical" href="https://example.com/canonical-page">

Robots meta

<!-- Allow indexing (default) -->
<meta name="robots" content="index, follow">

<!-- Prevent indexing (for staging, admin pages) -->
<meta name="robots" content="noindex, nofollow">

Structured data (JSON-LD)

Website schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Site Name",
  "url": "https://example.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://example.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>

Organization schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://twitter.com/company",
    "https://linkedin.com/company/company"
  ]
}
</script>

BreadcrumbList schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com"},
    {"@type": "ListItem", "position": 2, "name": "Category", "item": "https://example.com/category"},
    {"@type": "ListItem", "position": 3, "name": "Page"}
  ]
}
</script>

Article schema (for blog posts)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {"@type": "Person", "name": "Author Name"},
  "datePublished": "2024-01-15",
  "dateModified": "2024-01-20",
  "image": "https://example.com/article-image.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Name",
    "logo": {"@type": "ImageObject", "url": "https://example.com/logo.png"}
  }
}
</script>

Performance optimizations

Image optimization

<!-- Add width/height to prevent CLS -->
<img src="image.jpg" alt="Description" width="800" height="600">

<!-- Add lazy loading -->
<img src="image.jpg" alt="Description" loading="lazy">

<!-- Use modern formats -->
<picture>
  <source srcset="image.avif" type="image/avif">
  <source srcset="image.webp" type="image/webp">
  <img src="image.jpg" alt="Description">
</picture>

Font optimization

<!-- Preload critical fonts -->
<link rel="preload" href="/fonts/main.woff2" as="font" type="font/woff2" crossorigin>

@font-face {
  font-family: 'Custom Font';
  src: url('/fonts/custom.woff2') format('woff2');
  font-display: swap;
}

Resource hints

<!-- Preconnect to critical third-party origins -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://cdn.example.com">

<!-- DNS prefetch for non-critical origins -->
<link rel="dns-prefetch" href="https://analytics.example.com">

<!-- Preload critical resources -->
<link rel="preload" href="/critical.css" as="style">

Accessibility fixes

Alt text

<!-- Good (descriptive) -->
<img src="photo.jpg" alt="Team members collaborating in the office">

<!-- Good (decorative) -->
<img src="decoration.jpg" alt="" role="presentation">

Color contrast

• 4.5:1 contrast ratio for normal text
• 3:1 contrast ratio for large text (18px+ or 14px+ bold)

Form labels

<label for="email">Email Address</label>
<input type="email" id="email" name="email">

Skip link

<a href="#main-content" class="skip-link">Skip to main content</a>

<style>
.skip-link {
  position: absolute;
  left: -9999px;
}
.skip-link:focus {
  left: 0;
  top: 0;
  z-index: 9999;
  background: #000;
  color: #fff;
  padding: 8px 16px;
}
</style>

Button accessibility

<!-- Icon button needs aria-label -->
<button aria-label="Close menu">
  <svg>...</svg>
</button>

Framework-specific patterns

Next.js (App Router)

// app/layout.tsx
import type { Metadata } from 'next'

export const metadata: Metadata = {
  title: {
    default: 'Site Name',
    template: '%s | Site Name'
  },
  description: 'Site description',
  openGraph: {
    title: 'Site Name',
    description: 'Site description',
    url: 'https://example.com',
    siteName: 'Site Name',
    type: 'website',
  },
}

Next.js (Pages Router)

import Head from 'next/head';

export default function Page() {
  return (
    <>
      <Head>
        <title>Page Title | Brand</title>
        <meta name="description" content="Page description" />
        <link rel="canonical" href="https://example.com/page" />
      </Head>
      <main>...</main>
    </>
  );
}

React (with react-helmet)

import { Helmet } from 'react-helmet';

function Page() {
  return (
    <>
      <Helmet>
        <title>Page Title | Brand</title>
        <meta name="description" content="Page description" />
      </Helmet>
      <main>...</main>
    </>
  );
}

Vue.js (with useHead)

<script setup>
useHead({
  title: 'Page Title | Brand',
  meta: [
    { name: 'description', content: 'Page description' }
  ],
  link: [
    { rel: 'canonical', href: 'https://example.com/page' }
  ]
})
</script>

Nuxt.js

<script setup>
useSeoMeta({
  title: 'Page Title | Brand',
  description: 'Page description',
  ogTitle: 'Page Title',
  ogDescription: 'Page description',
  ogImage: 'https://example.com/og-image.jpg'
})
</script>

Workflow

Step 1: Audit

Run the audit script on the target URL:

node ~/.claude/skills/roier-seo/scripts/audit.js <URL>

Step 2: Identify framework

Check package.json dependencies and framework-specific files.

Step 3: Prioritize fixes

1. Critical (red): Fix immediately
2. Serious (orange): Fix soon
3. Moderate (yellow): Fix when possible
4. Minor (gray): Nice to have

Step 4: Implement

Use the fix patterns above, adapted to the user's framework.

Step 5: Re-audit

Run the audit again to verify improvements.

Requirements

• Node.js 18+
• Chrome/Chromium browser (for Lighthouse)
• Audit script dependencies (installed via npm)

Resources

• Google Lighthouse
• PageSpeed Insights
• Schema.org
• WCAG Guidelines
• Core Web Vitals

Version history

v1.0.0 (January 2026)

• Initial release
• Lighthouse audit integration
• 50+ SEO fix patterns
• Framework support for Next.js, React, Vue, Nuxt