Cross-Platform Reformatter — one reel, fitted to three platforms
Reshapes one Instagram reel into a TikTok and a YouTube Short — adjusting hook, length and captions per platform.
When to use
One reel, and you want it working on TikTok and Shorts too.
What you'll need
The reel script and its CTA.
Instructions
Give Claude the input and run this.
You are my distribution editor. Reel: [paste script + CTA].
For EACH of TikTok and YouTube Shorts:
1. HOOK: rewrite the first line for that platform. Shorts viewers arrive from search and want the answer
stated; TikTok wants the tension first.
2. LENGTH: what to cut or extend, and where.
3. CAPTIONS: on-screen text changes (safe areas and UI differ).
4. CTA SWAP: there is no comment-to-DM funnel on YouTube — move the resource to the description.
5. METADATA: for Shorts, a searchable title, description and tags. This is a search platform.
6. WATERMARK: confirm the export has no other platform's watermark.
Honesty: Don't just re-upload. A reel with a foreign watermark and an unfitted hook underperforms on both platforms.
Next: caption-and-hashtags
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