OpenClaw OpenClaw Brand
Use the canonical identity without turning every surface into a marketing page.
Workflow
- Read identity.md for palette, typography, logo, and voice.
- Read asset-rights.md before copying or redistributing assets.
- Identify the artifact's audience and whether it is product, documentation, or marketing.
- Use semantic design tokens when the artifact is code.
- Keep status colors functional; do not use them as arbitrary decoration.
- Verify contrast, responsive cropping, and text legibility.
- Verify logo clearspace only when approved consumer-local guidance defines it; otherwise report that check as unavailable rather than inventing a measurement.
Rules
- Use sentence case for headings, labels, buttons, and navigation.
- Let OpenClaw coral carry primary brand emphasis.
- Use sea-glass green as a restrained secondary accent.
- Use neutral ink and warm-paper surfaces as the foundation.
- Prefer Switzer-compatible sans-serif stacks for interface and body copy.
- Reserve Sentient-compatible serif stacks for editorial accents and quotations.
- Use system monospace for code unless the consumer already licenses another face.
- Preserve logo proportions and colors. Do not rotate, distort, outline, or add effects.
- Use real product, interface, community, or mascot imagery when imagery is needed.
- Avoid generic technology gradients, decorative blobs, and ornamental glow as a substitute for content.