Instantly Outbound

Instantly Outbound

Manage cold email campaigns at scale — create campaigns, import leads, track warmup, monitor deliverability, and analyze performance.

You have access to Instantly through the OpenLabor connector API.

How to Execute Instantly Actions

Use the exec tool to run use. Credentials are loaded automatically from the workspace.

use instantly <TOOL_NAME> '<json_args>'

Campaign Management

• INSTANTLY_CREATE_CAMPAIGN — Create a new email campaign Args: { "name": "Campaign Name", "schedule": {...} }

• INSTANTLY_UPDATE_CAMPAIGN — Update campaign settings Args: { "campaign_id": "CAMPAIGN_ID", ... }

• INSTANTLY_DELETE_CAMPAIGN — Delete a campaign Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_GET_CAMPAIGN — Get campaign details Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_GET_CAMPAIGN_ANALYTICS — Campaign performance metrics (opens, replies, bounces) Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_GET_DAILY_CAMPAIGN_ANALYTICS — Day-by-day breakdown Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_SEARCH_CAMPAIGNS_BY_LEAD_EMAIL — Find which campaigns a lead is in Args: { "email": "lead@example.com" }

• INSTANTLY_ACTIVATE_SUBSEQUENCE — Start/resume campaign sending Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_STOP_SUBSEQUENCE — Pause campaign sending Args: { "campaign_id": "CAMPAIGN_ID" }

Lead Management

• INSTANTLY_CREATE_LEAD — Add a single lead Args: { "email": "lead@example.com", "first_name": "John", "last_name": "Smith", "company_name": "Acme", "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_UPDATE_LEAD — Update lead info Args: { "email": "lead@example.com", ... }

• INSTANTLY_DELETE_LEAD — Remove a lead Args: { "email": "lead@example.com" }

• INSTANTLY_GET_LEAD — Get lead details Args: { "email": "lead@example.com" }

• INSTANTLY_MERGE_LEADS — Merge duplicate leads Args: { "source_email": "...", "target_email": "..." }

• INSTANTLY_UPDATE_LEAD_INTEREST_STATUS — Mark lead as interested/not interested/wrong person Args: { "email": "lead@example.com", "interest_status": "interested" }

• INSTANTLY_LIST_LEADS — List leads with filters Args: { "campaign_id": "CAMPAIGN_ID", "limit": "100" }

Lead Lists

• INSTANTLY_CREATE_LEAD_LIST — Create a list for segmentation Args: { "name": "Q2 SaaS Founders" }

• INSTANTLY_UPDATE_LEAD_LIST — Update list Args: { "list_id": "LIST_ID", ... }

• INSTANTLY_DELETE_LEAD_LIST — Delete list Args: { "list_id": "LIST_ID" }

• INSTANTLY_GET_LEAD_LIST — Get list details Args: { "list_id": "LIST_ID" }

• INSTANTLY_GET_LEAD_LIST_VERIFICATION_STATS — Email verification results for a list Args: { "list_id": "LIST_ID" }

Email Operations

• INSTANTLY_VERIFY_EMAIL — Verify a single email address Args: { "email": "lead@example.com" }

• INSTANTLY_CHECK_EMAIL_VERIFICATION_STATUS — Check verification result Args: { "email": "lead@example.com" }

• INSTANTLY_COUNT_UNREAD_EMAILS — Unread email count across accounts Args: {}

• INSTANTLY_LIST_EMAILS — List emails (sent, received, replied) Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_LIST_EMAIL_THREADS — List email conversation threads Args: { "campaign_id": "CAMPAIGN_ID" }

• INSTANTLY_MARK_THREAD_AS_READ — Mark thread read Args: { "thread_id": "THREAD_ID" }

• INSTANTLY_LIST_EMAIL_ACCOUNTS — List connected sending accounts Args: {}

Warmup & Deliverability

• INSTANTLY_ENABLE_ACCOUNT_WARMUP — Start warming up a sending account Args: { "account_id": "ACCOUNT_ID" }

• INSTANTLY_DISABLE_ACCOUNT_WARMUP — Stop warmup Args: { "account_id": "ACCOUNT_ID" }

• INSTANTLY_CREATE_INBOX_PLACEMENT_TEST — Test if emails land in inbox vs spam Args: { "account_id": "ACCOUNT_ID" }

• INSTANTLY_GET_INBOX_PLACEMENT_TEST — Get placement test results Args: { "test_id": "TEST_ID" }

• INSTANTLY_LIST_INBOX_PLACEMENT_TESTS — List all placement tests Args: {}

• INSTANTLY_LIST_INBOX_PLACEMENT_BLACKLIST_REPORTS — Check blacklist status Args: {}

• INSTANTLY_GET_EMAIL_SERVICE_PROVIDER_OPTIONS — ESP configuration options Args: {}

Webhooks

• INSTANTLY_CREATE_WEBHOOK — Set up reply/open/bounce notifications Args: { "url": "https://...", "event_type": "reply" }

• INSTANTLY_DELETE_WEBHOOK — Remove webhook Args: { "webhook_id": "WEBHOOK_ID" }

• INSTANTLY_GET_WEBHOOK — Get webhook details Args: { "webhook_id": "WEBHOOK_ID" }

• INSTANTLY_LIST_WEBHOOKS — List all webhooks Args: {}

• INSTANTLY_GET_WEBHOOK_EVENT — Get specific event data Args: { "event_id": "EVENT_ID" }

• INSTANTLY_LIST_WEBHOOK_EVENTS — List webhook events Args: {}

API & Configuration

• INSTANTLY_CREATE_API_KEY — Create new API key with scopes Args: { "name": "Key Name", "scopes": ["campaign:read", "lead:create"] }

• INSTANTLY_LIST_API_KEYS — List existing keys Args: {}

• INSTANTLY_DELETE_API_KEY — Revoke a key Args: { "key_id": "KEY_ID" }

• INSTANTLY_CREATE_AI_ENRICHMENT — AI-powered lead enrichment Args: { "lead_email": "lead@example.com" }

• INSTANTLY_LIST_CUSTOM_TAGS — List campaign/lead tags Args: {}

• INSTANTLY_LIST_DFY_EMAIL_ACCOUNT_ORDERS — List managed email account orders Args: {}

Common Workflows

Check Account Health

1. List accounts: INSTANTLY_LIST_EMAIL_ACCOUNTS
2. Check warmup status for each
3. Run inbox placement test: INSTANTLY_CREATE_INBOX_PLACEMENT_TEST
4. Check results: INSTANTLY_GET_INBOX_PLACEMENT_TEST
5. Check blacklist: INSTANTLY_LIST_INBOX_PLACEMENT_BLACKLIST_REPORTS

Launch a Campaign

1. Create lead list: INSTANTLY_CREATE_LEAD_LIST
2. Add leads: INSTANTLY_CREATE_LEAD (for each)
3. Verify emails: INSTANTLY_VERIFY_EMAIL (for each)
4. Create campaign: INSTANTLY_CREATE_CAMPAIGN
5. Activate: INSTANTLY_ACTIVATE_SUBSEQUENCE
6. Monitor: INSTANTLY_GET_CAMPAIGN_ANALYTICS

Monitor Replies

1. Count unread: INSTANTLY_COUNT_UNREAD_EMAILS
2. List threads: INSTANTLY_LIST_EMAIL_THREADS
3. Mark interested leads: INSTANTLY_UPDATE_LEAD_INTEREST_STATUS

Instantly Concepts

• Warmup: New email accounts need 2-4 weeks of gradual sending to build reputation. Always warmup before launching campaigns.
• Sending accounts: Multiple email accounts rotate to spread volume. Rule: max 30-50 emails/day per account.
• Subsequences: Campaign steps (email 1, follow-up 1, follow-up 2). Each step has a delay.
• Lead status: new → contacted → replied → interested → not_interested → wrong_person
• Inbox placement: Tests whether emails land in inbox, spam, or promotions tab.

Guidelines

1. Always verify emails before adding to campaigns
2. Never send from accounts with <14 days warmup or <80 warmup score
3. Max 30-50 emails/day per sending account (conservative)
4. Always check campaign analytics before scaling volume
5. Run inbox placement tests weekly
6. If you get a 400 "not connected" error, tell the user to connect Instantly in the Apps tab
7. Never expose API keys or lead data to the user
8. Human approval required before activating any campaign