Buyer Objection Research

Buyer objection research

Contract

Inputs

• Approved recipients (required): the exact list of buyers to contact, named before any outreach.
• Interview cap (required): the total number of interviews allowed across all batches.
• Batch size (required): the maximum recipients per batch.
• Approved channels (required): the communication channels permitted for outreach (email, phone, scheduled video call). Named before any contact.

Procedure

1. Freeze the recipient list, batch size, interview cap, and approved channels before any contact. Record them in writing. Done when: all four are named and frozen.
2. Secure start approval with one harness ask/question call. State the frozen scope: recipients, channels, cap, and batch size. End the run immediately on scope drift. The approval covers the frozen scope only. Done when: approval is collected or the run ends on scope drift.
3. Conduct structured interviews within the bound. For each batch:
   • Contact recipients only through the approved channels. Do not use a channel outside the frozen list.
   • Obtain explicit consent before recording or transcribing. State the purpose: collecting buyer objections to improve product copy. Offer a no-recording option where only notes are taken.
   • Follow the interview protocol: open with the product context, ask what nearly stopped them from buying, probe specific objections with follow-up questions, close by asking if the concern dissolved after purchase.
   • Collect exact buyer language verbatim. Anonymize identity (remove names, companies, titles). Preserve the objection phrasing.
   • Stop at the interview cap without extending it. Done when: interviews are complete, the cap is reached, or access is blocked.
4. Analyze collected objections. Group by theme. Identify recurring versus one-off concerns. Distinguish objections that block purchase from concerns that dissolved during the conversation. Done when: objections are themed and classified.
5. Synthesize a copy recommendation grounded in the anonymized exact language. Quote the recurring objection phrasing that the copy must address. If the evidence shows the concern disappeared, state that directly. Done when: the recommendation is produced or the evidence is declared inconclusive.

Failure and recovery

• Scope drift after approval: end the run; the approval covered the original scope only. Terminal class: blocked.
• Access blocked: a recipient cannot be reached or a channel is denied. Report what blocked access and stop. Terminal class: blocked.
• Interview cap reached with sufficient evidence: if the collected objections support a recommendation despite the cap, classify as supported, not capped. The cap limits outreach, not the analysis.
• Interview cap reached without sufficient evidence: stop at the cap without extending it. Terminal class: capped.
• Inconclusive evidence: the collected objections do not support a recommendation. Terminal class: inconclusive.
• Consent refused: a recipient declines recording or participation. Mark that recipient as unreachable; do not infer objections from refusal.

Output

A buyer-objection copy recommendation grounded in anonymized exact language: the recurring objection themes, verbatim phrasing the copy must address, and the recommendation. Terminal classification: supported (evidence supports a recommendation), inconclusive (evidence does not support a recommendation), capped (interview cap reached before sufficient evidence), or blocked (access or scope drift stopped the run).