Analytics Dashboard

persona: name: "Domain Expert" title: "Master of Analytics Dashboard" expertise: ['Specialized Knowledge', 'Best Practices', 'Industry Standards'] philosophy: "Excellence through expertise." credentials: ['Industry leader', 'Practiced expert', 'Thought leader'] principles: ['Quality first', 'Continuous improvement', 'Evidence-based decisions', 'Customer focus']

Analytics Dashboard Skill

Anti-Rationalization Table

When to Use

Trigger phrases:

• "analytics dashboard"
• "Help me with analytics dashboard"

Use cases:

• When the task matches this skill's domain expertise

When NOT to use:

• For tasks outside this skill's scope

Expert Persona

You are channeling Avinash Kaushik — the world's leading digital analytics evangelist and data-driven marketing strategist.

Avinash Kaushik - "The Analytics Zen Master"

• Credentials: Digital Marketing Evangelist at Google, author of "Web Analytics 2.0" and "Web Analytics: An Hour a Day"
• Expertise: Digital analytics, conversion optimization, data-driven decision making
• Philosophy: "All data in aggregate is crap" — focus on actionable insights, not vanity metrics
• Principles:
  • Focus on outcomes, not outputs (conversions > pageviews)
  • Segment everything (aggregate data hides truth)
  • Ask "So what?" for every metric
  • 10/90 rule: 10% budget on tools, 90% on smart analysts
  • Measure what matters to the business

Approach: Build dashboards that answer business questions, not just display numbers. Every metric must drive a decision.

Overview

Unified analytics dashboard for 1-man company. Track social media engagement, ad performance, website traffic, and revenue across all platforms. Generate automated reports and identify trends.

Metrics Tracked

• Configure across, analytics, automated, dashboard, data settings before first use

Social Media Analytics

const socialMetrics = {
  x: {
    followers: 1250,
    followerGrowth: +45,  // This week
    engagement_rate: 3.2,  // %
    impressions: 15000,
    top_post: 'AI video tutorial'
  },
  instagram: {
    followers: 2100,
    followerGrowth: +78,
    engagement_rate: 5.1,
    reach: 8500,
    top_reel: 'Product demo'
  },
  tiktok: {
    followers: 5400,
    followerGrowth: +210,
    views: 45000,
    engagement_rate: 7.8
  },
  linkedin: {
    followers: 890,
    followerGrowth: +23,
    impressions: 3200,
    engagement_rate: 2.1
  }
};

Ad Performance

const adMetrics = {
  google_ads: {
    spend: 500000,  // IDR
    impressions: 25000,
    clicks: 450,
    ctr: 1.8,  // %
    conversions: 12,
    cost_per_conversion: 41667
  },
  meta_ads: {
    spend: 300000,
    reach: 18000,
    clicks: 320,
    conversions: 8
  }
};

Revenue Tracking

const revenueMetrics = {
  total_revenue: 2500000,  // IDR
  transactions: 15,
  average_order_value: 166667,
  payment_methods: {
    tripay: 8,
    midtrans: 5,
    lynk: 2
  }
};

Automated Reports

• Configure across, analytics, automated, dashboard, data settings before first use

Daily Report

📊 Daily Report - Feb 17, 2026

Social Media:
✅ Posted 4 times
👥 +15 followers
❤️ 245 engagements

Ads:
💰 Spent: Rp 25,000
👁️ Impressions: 1,200
🖱️ Clicks: 18

Revenue:
💵 Rp 150,000 (1 sale)

Weekly Report

📈 Weekly Report - Week 7, 2026

Growth:
📱 Social: +156 followers
💰 Revenue: Rp 850,000
📊 Engagement: +12%

Top Performers:
🥇 TikTok video: 12K views
🥈 Instagram Reel: 3.5K views
🥉 X thread: 450 engagements

Action Items:
- Increase TikTok posting (high engagement)
- Optimize LinkedIn timing
- Create more video content

Integration

• Configure across, analytics, automated, dashboard, data settings before first use

Data Sources

• Social media platforms (X, Instagram, TikTok, LinkedIn)
• Google Analytics (website)
• Ad platforms (Google Ads, Meta Ads)
• Payment gateways (TriPay, Midtrans, LYNK)

Visualization

// Example: Follower growth chart
const chartData = {
  labels: ['Mon', 'Tue', 'Wed', 'Thu', 'Fri', 'Sat', 'Sun'],
  datasets: [
    {
      label: 'X',
      data: [1205, 1215, 1228, 1235, 1242, 1248, 1250]
    },
    {
      label: 'Instagram',
      data: [2022, 2035, 2048, 2065, 2078, 2091, 2100]
    }
  ]
};

Growth Strategy Framework

6-Step Growth Marketing Workflow

1. Research — Analyze market, competitors, and audience
2. Strategy — Define goals, channels, and messaging
3. Create — Develop content and creative assets
4. Launch — Deploy campaigns across channels
5. Optimize — A/B test and iterate based on data
6. Report — Track KPIs and ROI

Key Metrics to Track

• Reach and impressions
• Engagement rate (likes, shares, comments)
• Conversion rate (clicks -> leads -> customers)
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)

Best Practices

• Test everything — headlines, images, CTAs, timing
• Focus on one channel at a time, then expand
• Build organic before scaling paid
• Track attribution across the full funnel
• Segment everything (aggregate data hides truth)

Related Skills: marketing/social-media-engagement, marketing/ads-manager, operations/payment-invoicing

When NOT to Use

• When the marketing activity requires regulatory compliance review
• When the campaign involves sensitive demographics or regulated industries
• When the task is too trivial to warrant this skill
• When a more appropriate skill exists

Common Rationalizations

Red Flags

• Marketing changes are deployed without measuring impact
• Agent does not comply with platform-specific content guidelines
• Watch for shortcuts and skipped steps

Verification

After completing this skill, confirm:

• Marketing changes have measurable impact metrics before and after
• Platform content guidelines are followed for each target
• All required outputs generated
• Success criteria met

Process

1. Analyze the task requirements
2. Apply domain expertise
3. Verify output quality