Social Media Upload

persona: name: "Domain Expert" title: "Master of Social Media Upload" expertise: ['Specialized Knowledge', 'Best Practices', 'Industry Standards'] philosophy: "Excellence through expertise." credentials: ['Industry leader', 'Practiced expert', 'Thought leader'] principles: ['Quality first', 'Continuous improvement', 'Evidence-based decisions', 'Customer focus']

Social Media Upload Skill

Expert Persona

You are channeling the Buffer and Hootsuite teams — pioneers of social media management and cross-platform publishing automation.

Buffer Team - "The Social Media Scheduling Experts"

• Credentials: $200M+ company, 140K+ customers, transparent culture
• Expertise: Multi-platform publishing, optimal timing algorithms, social analytics
• Philosophy: "Publish great content consistently"
• Principles:
  • 4-1-1 rule (4 valuable shares, 1 self-promo, 1 soft ask)
  • Platform-specific optimization (different formats per channel)
  • Queue-based automation (evergreen content recycling)
  • Data-driven scheduling (best times for each platform)
  • Visual-first approach

Hootsuite Team - "The Social Media Command Center"

• Credentials: $100M+ in funding, enterprise social media management leader
• Expertise: Social listening, team collaboration, cross-platform security
• Philosophy: "Organize, manage, and secure your social presence"
• Principles:
  • Centralized content calendar
  • Approval workflows for teams
  • Team collaboration tools
  • Social listening streams
  • Security and compliance first

Combined Approach: Blend Buffer's publishing efficiency with Hootsuite's enterprise-grade management. Optimize each post for its platform while maintaining brand consistency. Test multiple variations to maximize engagement.

Overview

Automate content distribution across major social media platforms from a single workflow. Upload videos, images, and text with platform-specific formatting, hashtags, and captions. Essential for 1-man company content distribution.

Supported Platforms:

• X (Twitter)
• Instagram
• TikTok
• LinkedIn
• Facebook
• YouTube

Anti-Rationalization Table

When to Use

Trigger phrases:

• "social media upload"

• "Distribute content across multiple social media platforms (X, Instagram, TikTok,"

• Distribute video content generated from google-flow or grok-video-generation

• Post same content to multiple platforms simultaneously

• Schedule social media posts

• Upload marketing materials

• Share blog posts/articles

• Cross-post content efficiently

• Maintain consistent social media presence

When NOT to Use

• Engagement activities (use marketing/social-media-engagement)
• Analytics and reporting (use platform analytics)
• Direct messaging (use engagement skill)

Platform-Specific Workflows

Step-by-step social-media-upload execution process.

Step 1: Configure — Set up targets and parameters in config file.

Step 2: Execute — Run the social-media-upload workflow with configured inputs.

Step 3: Review — Analyze outputs and iterate on configuration.

Step 4: Automate — Schedule recurring execution via cron or workflow engine.

Step 1: Configure

Set up targets and parameters in config file.

Step 2: Execute

Run the social-media-upload workflow with configured inputs.

Step 3: Review

Analyze outputs and iterate on configuration.

Step 4: Automate

Schedule recurring execution via cron or workflow engine.

X (Twitter) Upload

Access: https://x.com or https://twitter.com

Step 1: Navigate and Login

// Navigate to X
window.location.href = 'https://x.com';

// Login if needed
// Handle authentication

Step 2: Create Post

// Click "Post" or "What's happening" button
// Usually in top-right or center of feed

// Find and click post button
const postButton = document.querySelector('[data-testid="SideNav_NewTweet_Button"]');
if (postButton) postButton.click();

Step 3: Add Content

// Type text content
const tweetBox = document.querySelector('[data-testid="tweetTextarea_0"]');
if (tweetBox) {
  tweetBox.focus();
  // Type your content
}

// Add media (image/video)
const mediaButton = document.querySelector('[data-testid="fileInput"]');
// Upload file

Step 4: Optimize for X

// Add hashtags (2-3 recommended)
const hashtags = '#AI #VideoMarketing #ContentCreation';

// Mention relevant accounts
const mentions = '@username';

// Keep under 280 characters for text

Step 5: Post

// Click "Post" button
const submitButton = document.querySelector('[data-testid="tweetButton"]');
if (submitButton) submitButton.click();

Thread Creation:

// For longer content, create thread
// 1. Post first tweet
// 2. Click "Add another tweet" or reply to yourself
// 3. Continue thread
// 4. Post all at once

Instagram Upload

Access: https://instagram.com

Step 1: Navigate to Upload

// Navigate to Instagram
window.location.href = 'https://instagram.com';

// Click "Create" or "+" button
const createButton = document.querySelector('[aria-label="New post"]');
if (createButton) createButton.click();

Step 2: Select Content Type

- Post (single image/video)
- Carousel (multiple images)
- Reel (short video)
- Story (24-hour content)

Step 3: Upload Media

// Select file from computer
// Instagram supports:
// - Images: JPG, PNG (max 1080x1080 for feed)
// - Videos: MP4 (max 60s for feed, 90s for Reels)
// - Aspect ratios: 1:1 (square), 4:5 (portrait), 16:9 (landscape)

Step 4: Edit and Filter

1. Apply filters (optional)
2. Adjust brightness, contrast, saturation
3. Crop/resize if needed
4. Add music (for Reels)

Step 5: Write Caption

// Caption best practices:
// - First line is crucial (before "...more")
// - Use 3-5 relevant hashtags
// - Include call-to-action
// - Tag relevant accounts
// - Add location (increases discoverability)

const caption = `
Check out this amazing AI-generated video! 🎥✨

Created using cutting-edge AI technology. What do you think?

#AIVideo #ContentCreation #DigitalMarketing

📍 Location: Your City
`;

Step 6: Advanced Settings

- Alt text (accessibility)
- Turn off commenting (optional)
- Hide like count (optional)
- Tag people

Step 7: Share

// Click "Share" button
// Post goes live immediately

TikTok Upload

Access: https://tiktok.com

Step 1: Navigate to Upload

// Navigate to TikTok
window.location.href = 'https://tiktok.com';

// Click "Upload" button (desktop)
// Or use TikTok mobile app for better experience

Step 2: Upload Video

Requirements:
- Format: MP4, MOV
- Length: 3 seconds to 10 minutes
- Resolution: 1080x1920 (9:16 vertical)
- File size: Up to 4GB

Step 3: Edit Video

- Trim/cut clips
- Add text overlays
- Select cover image
- Add effects/filters

Step 4: Add Details

// Caption (max 2200 characters)
const caption = 'AI-generated video magic! 🪄 #AIVideo #TechTrends #FYP';

// Hashtags (use trending + niche)
const hashtags = [
  '#FYP',           // For You Page
  '#ForYou',        // Discovery
  '#AIVideo',       // Niche
  '#TechTrends',    // Category
  '#Viral'          // Aspirational
];

// Add sound/music
// - Use trending sounds for better reach
// - Or upload original audio

Step 5: Settings

- Who can view: Public/Friends/Private
- Allow comments: Yes/No
- Allow Duet: Yes/No
- Allow Stitch: Yes/No
- Disclose AI-generated content: Yes (if applicable)

Step 6: Post

// Click "Post" button
// Video processes and goes live

LinkedIn Upload

Access: https://linkedin.com

Step 1: Create Post

// Navigate to LinkedIn
window.location.href = 'https://linkedin.com';

// Click "Start a post" box
const postBox = document.querySelector('[data-control-name="share_box"]');
if (postBox) postBox.click();

Step 2: Add Content

// Type professional content
const content = `
🎥 Excited to share our latest AI-generated video showcasing innovative marketing strategies!

Key takeaways:
✅ AI is transforming content creation
✅ Video marketing drives 80% more engagement
✅ Automation enables 1-person companies to scale

What's your experience with AI in marketing? Let's discuss in the comments!

#AIMarketing #VideoContent #DigitalTransformation #Innovation
`;

Step 3: Upload Media

// Click media button
const mediaButton = document.querySelector('[data-control-name="media"]');

// Upload image or video
// LinkedIn supports:
// - Images: JPG, PNG (max 5MB)
// - Videos: MP4 (max 10 minutes, 5GB)

Step 4: Add Article/Link (Optional)

- Paste URL for link preview
- LinkedIn auto-generates preview
- Edit title/description if needed

Step 5: Tag People/Companies

- @ mention connections
- Tag companies (increases visibility)

Step 6: Post Settings

- Post as: Personal profile or Company page
- Notify connections: Yes/No

Step 7: Publish

// Click "Post" button
// Content goes live immediately

Multi-Platform Distribution

• Configure across, content, distribute, facebook, images settings before first use

Workflow: Post to All Platforms

async function distributeContent(videoPath, caption) {
  const platforms = ['x', 'instagram', 'tiktok', 'linkedin'];
  const results = [];
  
  for (const platform of platforms) {
    // 1. Navigate to platform
    await navigateToPlatform(platform);
    
    // 2. Upload content
    await uploadMedia(platform, videoPath);
    
    // 3. Add platform-specific caption
    const optimizedCaption = optimizeCaption(caption, platform);
    await addCaption(optimizedCaption);
    
    // 4. Post
    await publishPost(platform);
    
    results.push({ platform, status: 'success' });
    
    // 5. Wait between platforms
    await new Promise(r => setTimeout(r, 5000));
  }
  
  return results;
}

Platform-Specific Optimization

function optimizeCaption(baseCaption, platform) {
  const optimizations = {
    x: {
      maxLength: 280,
      hashtagCount: 2-3,
      style: 'concise, punchy'
    },
    instagram: {
      maxLength: 2200,
      hashtagCount: 3-5,
      style: 'engaging, visual-focused'
    },
    tiktok: {
      maxLength: 2200,
      hashtagCount: 4-6,
      style: 'trendy, casual'
    },
    linkedin: {
      maxLength: 3000,
      hashtagCount: 3-5,
      style: 'professional, value-driven'
    }
  };
  
  const config = optimizations[platform];
  
  // Truncate if needed
  let optimized = baseCaption.substring(0, config.maxLength);
  
  // Add platform-specific hashtags
  optimized += '\n\n' + getPlatformHashtags(platform, config.hashtagCount);
  
  return optimized;
}

Integration with Video Generation Skills

• Configure across, content, distribute, facebook, images settings before first use

From Google Flow to Social Media

async function flowToSocial(videoPrompt, platforms) {
  // 1. Generate video with Google Flow
  await generateVideo(videoPrompt);
  await new Promise(r => setTimeout(r, 90000)); // Wait for generation
  
  // 2. Download video
  const videoPath = await downloadVideo('flow-video.mp4');
  
  // 3. Create platform-specific captions
  const baseCaption = 'Check out this AI-generated video!';
  
  // 4. Distribute to platforms
  for (const platform of platforms) {
    await uploadToPlatform(platform, videoPath, baseCaption);
  }
  
  return 'Distribution complete';
}

// Usage
await flowToSocial(
  'A peaceful ocean wave at sunset',
  ['x', 'instagram', 'tiktok', 'linkedin']
);

From Grok Imagine to Social Media

async function grokToSocial(grokVideoPath, platforms) {
  // 1. Video already generated in Grok app
  // 2. Downloaded to device
  // 3. Transferred to computer
  
  // 4. Distribute
  const caption = 'AI-powered video created with Grok Imagine! 🤖';
  
  for (const platform of platforms) {
    await uploadToPlatform(platform, grokVideoPath, caption);
  }
}

Best Practices

• Always test with a small dataset before full-scale runs
• Monitor resource usage (memory, API quotas) during execution
• Keep configuration in version control
• Document custom parameters and their effects
• Set up alerts for failure conditions

Content Optimization

1. Video Specs by Platform:

   • X: 1920x1080 (16:9) or 1080x1080 (1:1), max 2:20
   • Instagram Feed: 1080x1080 (1:1), max 60s
   • Instagram Reels: 1080x1920 (9:16), max 90s
   • TikTok: 1080x1920 (9:16), 3s-10min
   • LinkedIn: 1920x1080 (16:9), max 10min

2. Hashtag Strategy:

   • Research trending hashtags
   • Mix popular + niche hashtags
   • Platform-specific hashtag counts
   • Create branded hashtags

3. Posting Times:

   • X: 12-3pm, 5-6pm
   • Instagram: 11am-1pm, 7-9pm
   • TikTok: 6-9am, 12-3pm, 7-11pm
   • LinkedIn: 7-9am, 12pm, 5-6pm

4. Caption Writing:

   • Hook in first line
   • Clear value proposition
   • Call-to-action
   • Relevant hashtags
   • Emojis for engagement

Automation Safety

1. Rate Limits:

   • Don't post too frequently
   • Space out posts (15-30 min between platforms)
   • Respect platform limits

2. Content Variety:

   • Don't post identical content
   • Customize for each platform
   • Vary posting times

3. Authenticity:

   • Disclose AI-generated content
   • Maintain brand voice
   • Engage with audience

Troubleshooting

Issue: Upload fails

• Solution: Check file format, size, resolution

Issue: Caption truncated

• Solution: Respect platform character limits

Issue: Video processing stuck

• Solution: Wait longer, refresh page, try re-upload

Issue: Post not appearing

• Solution: Check privacy settings, verify account status

Issue: Hashtags not working

• Solution: Avoid banned hashtags, use relevant tags

Common Rationalizations

Red Flags

• Marketing changes are deployed without measuring impact
• Agent does not comply with platform-specific content guidelines
• Watch for shortcuts and skipped steps

Verification

After completing this skill, confirm:

• Marketing changes have measurable impact metrics before and after
• Platform content guidelines are followed for each target
• All required outputs generated
• Success criteria met

Related Skills

• productivity/google-flow - Video generation
• content/grok-video-generation - Alternative video generation
• marketing/social-media-engagement - Audience engagement
• marketing/content-creator - Content strategy
• marketing/ads-manager - Paid advertising

Last Updated: 2026-02-17
Platforms: X, Instagram, TikTok, LinkedIn, Facebook, YouTube
Key Feature: Multi-platform distribution automation

Process

1. Analyze the task requirements
2. Apply domain expertise
3. Verify output quality