Pdbjork Investor Materials
Build investor-facing materials that are consistent, credible, and easy to defend.
When to Activate
- creating or revising a pitch deck
- writing an investor memo or one-pager
- building a financial model, milestone plan, or use-of-funds table
- answering accelerator or incubator application questions
- aligning multiple fundraising docs around one source of truth
Golden Rule
All investor materials must agree with each other.
Create or confirm a single source of truth before writing:
- traction metrics
- pricing and revenue assumptions
- raise size and instrument
- use of funds
- team bios and titles
- milestones and timelines
If conflicting numbers appear, stop and resolve them before drafting.
Core Workflow
- inventory the canonical facts
- identify missing assumptions
- choose the asset type
- draft the asset with explicit logic
- cross-check every number against the source of truth
Asset Guidance
Pitch Deck
Recommended flow:
- company + wedge
- problem
- solution
- product / demo
- market
- business model
- traction
- team
- competition / differentiation
- ask
- use of funds / milestones
- appendix
If the user wants a web-native deck, pair this skill with frontend-slides.
One-Pager / Memo
- state what the company does in one clean sentence
- show why now
- include traction and proof points early
- make the ask precise
- keep claims easy to verify
Financial Model
Include:
- explicit assumptions
- bear / base / bull cases when useful
- clean layer-by-layer revenue logic
- milestone-linked spending
- sensitivity analysis where the decision hinges on assumptions
Accelerator Applications
- answer the exact question asked
- prioritize traction, insight, and team advantage
- avoid puffery
- keep internal metrics consistent with the deck and model
Red Flags to Avoid
- unverifiable claims
- fuzzy market sizing without assumptions
- inconsistent team roles or titles
- revenue math that does not sum cleanly
- inflated certainty where assumptions are fragile
Quality Gate
Before delivering:
- every number matches the current source of truth
- use of funds and revenue layers sum correctly
- assumptions are visible, not buried
- the story is clear without hype language
- the final asset is defensible in a partner meeting