Thoth

Thoth Social Media Optimization Skill

Quick Start

Thoth helps you create optimized social media content for multiple platforms (Twitter, LinkedIn, Instagram, etc.) in a single API call. It applies brand styles, generates hashtags, creates AI images, and adapts content to each platform's best practices.

Primary use case: Quick, ad-hoc single-post creation when ideas come up. Provide content and platforms, receive optimized variations ready to post.

Setup

Dependencies

The wrapper script requires the requests Python library:

pip install requests

First-Time Configuration

Create a config file with your Thoth API key:

mkdir -p ~/.config/thoth
echo "THOTH_API_KEY=your_api_key_here" > ~/.config/thoth/config

Note: The wrapper script will automatically read from this config file. You only need to set this up once.

Brand Style Setup (Recommended)

After setting up your API key, configure your brand style:

1. Visit Thoth Web App: https://www.usethoth.com/brand-styles
2. Create Your Brand Style:
   • Define brand colors (used for AI-generated images)
   • Set brand tone and voice (applied to written content)
   • Choose content mode (professional vs. casual)
3. Set as Default: Mark one style as default for automatic application
4. Verify Configuration:

   python .claude/skills/thoth/scripts/thoth.py get-brand-styles
   

Why it matters: Brand styles ensure all your social media content has consistent colors, tone, and personality across platforms. Without a configured brand style, posts will use generic defaults.

Common Workflows

1. Create Single Post for Multiple Platforms

Use case: You have an idea and want to post it across Twitter, LinkedIn, and Instagram.

python .claude/skills/thoth/scripts/thoth.py create-post \
  "Just launched our new AI tool for content creators!" \
  --platforms twitter linkedin instagram \
  --hashtags \
  --image \
  --length medium

What it does:

• Creates platform-specific optimized versions of your content
• Generates relevant hashtags for each platform
• Creates AI-generated images matching your brand style
• Returns content ready to copy/paste or schedule

Output example:

Post ID: post_abc123

Original Content:
Just launched our new AI tool for content creators!

Platform-Specific Content:

  TWITTER:
    🚀 Just launched our new AI tool for content creators! Transform your workflow with intelligent automation...
    Hashtags: #AI #ContentCreation #Innovation

  LINKEDIN:
    Excited to announce the launch of our new AI-powered tool for content creators...
    Hashtags: #ArtificialIntelligence #ContentMarketing #TechInnovation

Status: draft

2. Create Post with Scheduling

Use case: Prepare content to be published at a specific time.

python .claude/skills/thoth/scripts/thoth.py create-post \
  "Exciting product update coming soon!" \
  --platforms twitter linkedin \
  --schedule "2024-02-15T10:00:00Z" \
  --hashtags

Note: The schedule time must be in ISO 8601 format (UTC timezone).

3. Review and Update Post Before Publishing

Use case: Create a draft, review it, then update before publishing.

# 1. Create draft
python .claude/skills/thoth/scripts/thoth.py create-post \
  "New feature announcement" \
  --platforms twitter

# 2. Review the post
python .claude/skills/thoth/scripts/thoth.py get-post post_abc123

# 3. Update if needed
python .claude/skills/thoth/scripts/thoth.py update-post post_abc123 \
  --status published

4. Work with Brand Styles

Brand styles are visual and tonal identity configurations in Thoth that ensure consistent branding across all generated posts.

What Brand Styles Control

• Colors — Primary, secondary, and accent colors for AI-generated images
• Tone — Voice, style, and personality for written content
• Content Mode — How content is generated (brand-focused vs. casual)
• Platform Optimization — Brand guidelines influence how content is adapted for each platform

Understanding Brand Style Properties

When you fetch a brand style, the API returns:

• id — Unique identifier for the brand style
• name — Display name (e.g., "Default Style", "Professional Brand")
• contentMode — How content is generated:
  • brand — Brand-focused, professional tone
  • casual — More relaxed, conversational tone
• isDefault — Whether this is your default style (auto-applied to new posts)
• colors — Color palette for AI image generation:
  • primary1, primary2 — Main brand colors
  • Additional color keys as configured
• tone — Writing style settings:
  • voice — Overall personality (e.g., "Professional and friendly")
  • style — Writing approach (e.g., "Informative", "Conversational")
  • Additional tone properties as configured
• createdAt — When the brand style was created

Check Your Brand Styles

# List all brand styles
python .claude/skills/thoth/scripts/thoth.py get-brand-styles

# Get details of a specific style
python .claude/skills/thoth/scripts/thoth.py get-brand-style style_abc123

Configure Your Brand Style (One-Time Setup)

Before creating posts, configure your brand style in the Thoth web app:

1. Access Thoth: Go to https://www.usethoth.com/brand-styles
2. Create/Edit Style:
   • Choose colors that represent your brand
   • Define your brand voice and tone
   • Set content mode (brand/casual)
3. Set Default: Mark one style as default for automatic application
4. Verify via API:

   python scripts/thoth.py get-brand-styles
   

Once configured, all posts created via the API will automatically use your default brand style for:

• AI image colors and themes
• Content tone and personality
• Hashtag style and voice
• Platform-specific optimization

5. List and Filter Posts

Use case: Review previously created posts.

# List all posts (paginated)
python .claude/skills/thoth/scripts/thoth.py list-posts

# List only drafts
python .claude/skills/thoth/scripts/thoth.py list-posts --status draft

# List with custom pagination
python .claude/skills/thoth/scripts/thoth.py list-posts --page 2 --limit 20

Wrapper Script Reference

Commands

create-post

Create optimized post for multiple platforms.

python scripts/thoth.py create-post CONTENT --platforms PLATFORM [PLATFORM ...]
  [--schedule DATETIME] [--image] [--hashtags] [--length {short,medium,long}] [--post-now]

Required:

• CONTENT — Post content (quote if contains spaces)
• --platforms — One or more platforms: twitter linkedin instagram

Optional:

• --schedule DATETIME — ISO 8601 datetime to schedule post (e.g., "2024-02-15T10:00:00Z")
• --image — Generate AI images for the post
• --hashtags — Generate relevant hashtags
• --length — Content length: short, medium, or long (default: medium)
• --post-now — Immediately post to connected social accounts (requires social account connection in Thoth)

Example:

python scripts/thoth.py create-post "Product launch announcement" \
  --platforms twitter linkedin \
  --image --hashtags --length long

get-post

Retrieve details of a specific post.

python scripts/thoth.py get-post POST_ID

Example:

python scripts/thoth.py get-post post_abc123

list-posts

List all posts with optional filtering and pagination.

python scripts/thoth.py list-posts [--page N] [--limit N] [--status STATUS]

Optional:

• --page N — Page number (default: 1)
• --limit N — Posts per page (default: 10)
• --status STATUS — Filter by status: draft or published

Example:

python scripts/thoth.py list-posts --status draft --limit 20

update-post

Update an existing post.

python scripts/thoth.py update-post POST_ID [--title TITLE] [--content CONTENT] [--status STATUS]

Optional:

• --title TITLE — Updated title
• --content CONTENT — Updated original content
• --status STATUS — Updated status (draft or published)

Example:

python scripts/thoth.py update-post post_abc123 --status published

get-brand-styles

Fetch all brand styles configured in your account.

python scripts/thoth.py get-brand-styles

get-brand-style

Get detailed information about a specific brand style.

python scripts/thoth.py get-brand-style STYLE_ID

Example:

python scripts/thoth.py get-brand-style style_abc123

Global Options

All commands support:

• --api-key KEY — Override API key from config file for one-off usage
• --json — Output raw JSON instead of human-readable format (useful for scripting)

Example:

python scripts/thoth.py create-post "Test post" --platforms twitter --json

Tips and Best Practices

1. Start with drafts: Don't use --post-now until you've reviewed the generated content. The default behavior creates drafts.

2. Configure brand styles first: Before creating posts, set up your brand style in the Thoth web app. This ensures:

   • AI-generated images match your brand colors
   • Content tone reflects your brand voice
   • Hashtags align with your brand personality
   • Consistent look and feel across all platforms

   Fetch your configured style to verify:

   python scripts/thoth.py get-brand-style style_abc123
   

3. Platform selection: Choose platforms based on your audience. LinkedIn for professional content, Twitter for quick updates, Instagram for visual content.

4. Length parameter: Use short for Twitter-focused content, medium for general use, long for detailed LinkedIn posts.

5. Hashtags: The --hashtags flag generates platform-appropriate hashtags. On Twitter, you'll get more hashtags; on LinkedIn, fewer and more professional.

6. Images: The --image flag generates AI images based on your content and brand style. Great for Instagram and LinkedIn.

7. Scheduling: Schedule posts for optimal engagement times (e.g., weekday mornings for LinkedIn, evenings for Twitter).

Error Handling

The wrapper script provides clear error messages:

• Missing API key: If config file doesn't exist, you'll see instructions to create it.
• Invalid platforms: Must use valid platform names: twitter, linkedin, instagram.
• HTTP errors: API errors include status codes and response messages.
• Network errors: Connection failures show clear error descriptions.

Complete API Documentation

For full API endpoint specifications, request/response schemas, and advanced parameters, see:

references/api.md

The reference documentation includes:

• Detailed parameter tables for all endpoints
• Complete request/response examples
• Authentication details
• Error response formats
• Advanced usage patterns

Integration Examples

With Vikunja Task Management

Create a post when completing a task:

# After marking task done in Vikunja, create announcement
python scripts/thoth.py create-post \
  "Completed Q1 feature roadmap! 🎉" \
  --platforms twitter linkedin \
  --hashtags

With Telegram Bot

Trigger post creation from Telegram command:

# In Telegram bot handler
python scripts/thoth.py create-post "$MESSAGE_TEXT" \
  --platforms twitter \
  --json > /tmp/post_result.json

Batch Content Creation

Create multiple posts from a list:

# Create posts for each announcement
for content in "${announcements[@]}"; do
  python scripts/thoth.py create-post "$content" \
    --platforms twitter linkedin \
    --hashtags --image
done

Troubleshooting

"API key not found"

Solution: Create config file at ~/.config/thoth/config with:

THOTH_API_KEY=your_api_key_here

"HTTP Error 401"

Solution: Check that your API key is correct and hasn't expired.

"HTTP Error 429"

Solution: You've hit rate limits. Wait a few minutes before retrying.

Import errors (requests module)

Solution: Install required Python packages:

pip install requests

Related Skills

• vikunja — Create tasks for post follow-ups (engagement monitoring, response management)
• telegram-bot — Integrate post creation into Telegram workflows
• gmail — Email post summaries or content approvals
• brand-guidelines — While Thoth has built-in brand styles, use this for non-social content

Notes

• Brand styles are managed in Thoth web app — The API uses these styles automatically but doesn't create or modify them.
• Social account connection — The --post-now flag only works if you've connected social accounts in Thoth.
• Image generation — AI images are stored in Thoth and returned as URLs in the response.
• Default behavior — Posts are created as drafts unless --post-now is used or status is updated to published.