East African English

East African English — Language & Tone Skill

Target Audience (Standard)

English content targets East Africa primarily (Uganda, Kenya, Tanzania, Rwanda) but must be globally readable by any English speaker worldwide. The reader is an educated professional with advanced English comprehension — often reading English as L2 or L3. The test: a business professional in London, Lagos, Nairobi, or Kigali must understand every sentence without confusion. Use East African warmth and courtesy but avoid local slang or references only one country's readers would understand.

Use When

• Use this skill when the requested outcome is specifically a east african english deliverable and the supplied brief falls within east african english — language & tone skill.

Do Not Use When

• Use language-standards when its narrower output is the real deliverable; do not use this skill as a generic substitute.
• Do not use it to publish, send, spend, alter a live account, or make unsupported legal, platform, performance, or certification claims.

Required Inputs

Capability and Permission Boundaries

Drafting is permitted within the supplied brief. Publishing, sending, spending, changing live accounts, or claiming certification requires separate explicit authority. Minimum capabilities are read access to supplied files and search across the authorised evidence set. Use only the files, tools, accounts and evidence made available for the engagement, expose every unassessed check, and obtain explicit authority before any mutation.

Degraded Mode

Fallback: if files, network access, platform data, language review or production tools are unavailable, return the narrowest useful qualified east african english deliverable; mark unavailable checks not assessed and never convert them into a pass.

Decision Rules

Workflow

1. Confirm the exact east african english deliverable, consumer, market, channel and approval boundary; route to language-standards if it is the closer match.
2. Inventory supplied facts, source provenance, constraints and missing inputs; stop if the objective, audience or authority is unknowable.
3. Select the domain method and record the material decision behind it before drafting.
4. Produce the smallest complete east african english deliverable; keep facts traceable and placeholders visibly unresolved.
5. Test the result against the decision table, domain quality criteria and anti-slop gate; recover by narrowing or qualifying unsupported portions.
6. Deliver the artefact with evidence, assumptions, unassessed checks and the next approval or verification step.

Outputs

Evidence Produced

Quality Standards

• Preserve the domain guidance and East African market context below; replace it only when the requester names another market.
• Use British English unless the target language or market requires otherwise, and verify names, figures, quotations and platform rules before use.
• Make the key choice visible, cover failure and edge cases, and keep the result ready for its named consumer.
• Run the repository's anti-ai-slop ship gate; a blocking factual, cultural, safety or permission defect stops release.

Anti-Patterns

• Writing before the objective and audience are known. Fix: stop and obtain the missing brief fields.
• Reusing a neighbouring skill's template because the headings look similar. Fix: route by the requested east african english deliverable, not vocabulary overlap.
• Adding a price, result, quotation, platform limit or cultural claim without a traceable source. Fix: verify it or qualify/remove it.
• Treating missing access, evidence or native-language review as approval. Fix: mark the check not assessed and narrow the result.
• Publishing, sending, spending or changing a live account from drafting authority alone. Fix: obtain explicit action-specific authority and retain the approval record.

References

• language-standards is the nearest routing comparison for this skill.
• Repository agent guide defines the engine-wide market, safety and anti-slop gates.

All website copy, headings, calls to action, descriptions, and microcopy must follow this style guide. This is the foundational language standard applied before and during every content-writing step.

Required Input

Start with the draft or brief being written. Confirm the target country when known; otherwise apply neutral East African business English by default.

Core Characteristics

1. Clear and direct. Sentences are straightforward, grammatically careful, and logically structured. No slang in professional communication.
2. Formal and respectful. Politeness is essential. Communication shows courtesy and humility.
3. British English spelling. organisation, programme, centre, colour, travelling (double "l").
4. Professionally indirect. Avoid bluntness. Soften directives with courteous phrasing.
5. Measured confidence. Confident without arrogance. No dramatic or exaggerated language.

British English Standards

Spelling

Always use British spelling:

Dates

Write dates in day-month-year order:

• 17 February 2026
• 17th February 2026

Never use month-first American format (February 17, 2026).

Tone by Country Context

When the client is based in a specific country, adjust the tone slightly:

Uganda — Warm and Relational

• Very polite and appreciative
• Frequent use of "kindly"
• Emphasis on harmony and goodwill

We highly appreciate your support in this matter. Kindly be informed that the funds have been received.

Kenya — Confident and Business-Oriented

• Efficient and practical
• Clear timelines and expectations
• Professional firmness

Please share the signed agreement by Friday, 21 February 2026. The project remains on schedule.

Tanzania — Calm and Measured

• Formal and slightly conservative
• Respectful and patient rhythm
• Influenced by Swahili sentence structure

We kindly request your guidance on the next steps. The matter is under review, and we shall revert shortly.

When no specific country is indicated, use the neutral East African style — a balanced blend of all three.

Courteous Phrases to Use

These are natural and expected in East African business English:

• Kindly find attached…
• We kindly request…
• Please be advised that…
• We would like to inform you…
• Thank you for your continued support.
• We look forward to your response.
• We appreciate your partnership.
• Should you require any further clarification, please do not hesitate to contact us.

Vocabulary Standards

Preferred Professional Words

Use simple, professional vocabulary:

• facilitate, implement, undertake, liaise, coordinate
• engage, support, enhance, review, confirm
• advise, revert (meaning "respond" — widely accepted in East Africa)
• significant, important, strategic, beneficial, valuable

Words and Phrases to Avoid

Never use exaggerated marketing language:

Also avoid:

• American slang and casual abbreviations (FYI, ASAP, BTW)
• Overly creative marketing language
• Dramatic emotional tone
• Complex academic vocabulary
• Excessive exclamation marks

Instead of abbreviations, write in full:

Please respond as soon as possible.

Sentence Style

Use Full, Balanced Sentences

• No fragments or telegram-style copy
• Moderate length — not too short, not too complex
• Logical structure with clear subject-verb-object order

Good:

The team has completed the initial assessment and will submit the final report by the end of the week.

Professional Indirectness

Soften directives. Never sound blunt or commanding.

CTAs and Website Microcopy

Apply the same respectful tone to buttons, links, and short UI text:

Avoid aggressive sales language. CTAs should be inviting, not pushy.

Openings and Closings (for letters, emails, contact forms)

Openings

• Dear Sir/Madam,
• Dear Mr. Otieno,
• Greetings,
• We refer to the above subject matter.

Closings

• Yours faithfully, (when you do not know the recipient)
• Yours sincerely, (when you know the recipient)
• Kind regards,
• Best regards,

Often followed by:

We look forward to your favourable response.

Reference Paragraph — Neutral East African Business Style

Use this as a benchmark for tone and rhythm:

We wish to inform you that the training programme will commence on 3 March 2026 at our Nairobi office. Kindly confirm your availability at your earliest convenience. Should you require any further clarification, please do not hesitate to contact us. We appreciate your continued partnership and look forward to working together.

Quality Standards

• British English spelling is consistent throughout the deliverable.
• Tone stays professional, respectful, and recognisably East African rather than American, slang-heavy, or globally generic.
• CTAs, directives, and service language remain courteous without becoming weak or vague.

When This Skill Applies

• All visible website text — headings, body copy, service descriptions, about pages, CTAs
• Meta descriptions and SEO text
• Alt text for images (clear, descriptive, respectful)
• Error messages and form labels (polite, never terse)
• Any generated email templates or contact responses

This skill runs alongside every other skill. The design-system chooses how text looks; this skill governs what it says and how it sounds.

English collocation and lexical-precision overlay

Load english-collocations-and-lexical-precision-2026-09-02.md. Preserve genuine local detail and warmth, but never manufacture dialect, slang, intimacy, or mistakes. Check the phrase in the channel and audience context.