Premium Social Selling

Premium Social Selling

Use When

• Use this skill for high-value social selling, executive outreach, nurture, authority, and conversion.
• Use it when the requested deliverable needs the domain decisions and acceptance checks below.

Do Not Use When

• Use playbook-social-selling when that neighbouring workflow owns the main decision or deliverable.
• Do not proceed when required evidence, approval, or safety review is absent; return the missing-input path instead.

Required Inputs

Workflow

1. Confirm the decision, consumer, market, and evidence boundary; distinguish the request from playbook-social-selling.
2. Inspect supplied artefacts and record missing or unverified inputs before drafting.
3. Apply the domain framework in this skill and use the decision rule below at each branch.
4. Stop for approval before publishing, spending, contacting people, changing live systems, or making regulated claims.
5. Review the deliverable against the quality and anti-slop gates; if a check fails, correct it and rerun the affected check.
6. Hand off the artefacts, assumptions, evidence, and unresolved risks to the named consumer.

Outputs

Evidence Produced

Capability and Permission Boundaries

Read and search are the minimum capabilities. Analysis and planning remain read-only. Edit only files placed in scope; publishing, outreach, spend, personal-data processing, production changes, and certification claims require explicit authority and evidence of success.

Degraded Mode

If files, tools, network, current evidence, rendering, or authorised access are unavailable, return the narrowest useful qualified deliverable. Mark each unavailable check not assessed; never convert it into a pass or invent market facts.

Decision Rules

Quality Standards

• Keep Uganda/East Africa, British English, EAT, UGX, and WhatsApp-first assumptions explicit where they apply.
• Tie recommendations to observed evidence, a named assumption, or a verification action.
• Give the next operator enough detail to execute without guessing ownership, sequence, or acceptance.
• Apply ai-marketing/anti-ai-slop during drafting and block release on an F from ai-marketing/ai-slop-audit.

Anti-Patterns

• Inventing a client metric, audience fact, price, partner, or platform rule. Fix: verify it or label the decision provisional.
• Treating a missing tool, source, render, or approval as a passed check. Fix: mark it not assessed and narrow the output.
• Producing channel tactics before defining the decision and consumer. Fix: state the required outcome and handoff first.
• Copying a global template without adapting Uganda/East Africa access, language, payment, or trust conditions. Fix: record which local assumptions apply.
• Recommending publication, outreach, spend, data collection, or a regulated claim without authority. Fix: stop at an approval-ready draft.
• Reporting activity as success without an acceptance condition. Fix: name the observable result and evidence source.

References

• AGENTS.md

Use When

• A social or digital strategy must sell premium products, high-ticket services, agency offers, executive advisory, enterprise software, luxury/lifestyle products, or affluent-market experiences.
• The client needs LinkedIn/social authority, lead magnets, email nurture, outbound contact campaigns, or sales follow-up for high-value prospects.
• The goal is fewer better leads, higher trust, stronger positioning, and premium conversion rather than broad low-quality reach.

Workflow

1. Define the premium audience: buyer role, status context, pain/risk, platform behaviour, proof expectations, and decision path.
2. Build authority positioning: expertise, point of view, proof, case studies, founder story, contrarian insight, and category clarity.
3. Design lead capture: premium lead magnet, diagnostic, private briefing, consultation, benchmark, audit, calculator, invitation, or executive roundtable.
4. Design nurture: email/social sequence that educates, proves, handles risk, and invites a concrete next step.
5. Design outreach: named-account/contact campaign, referral path, executive assistant/gatekeeper handling, personalised reason to meet, and follow-up cadence.
6. Align sales: qualification, discovery, objection handling, proposal handoff, CRM stages, and response-time SLA.
7. Apply premium-commercial-writing to the authority content, lead magnet promise, outreach language, and offer framing.
8. Run the premium social selling gate before publishing the strategy.

Quality Bar

• Content attracts the right buyer and repels low-fit buyers.
• Social proof is specific, not decorative.
• The CTA matches buyer temperature: follow, download, reply, book diagnostic, attend briefing, request proposal, or start pilot.
• Outreach is researched and relevant, not spam.
• Premium brands do not over-promote, over-discount, or sound desperate.

Outputs

• Premium social selling strategy.
• LinkedIn/content authority plan.
• Lead magnet and nurture sequence architecture.
• Executive outreach and follow-up plan.
• Sales-marketing alignment notes.

References

• references/premium-social-selling-gate.md - detailed quality gate for high-ticket social/digital selling.
• ../premium-commercial-writing/SKILL.md - cross-cutting writing layer for premium proof, value framing, price integrity, search authority, and high-trust conversion copy.