Hormozi - $100M Business Growth System
Alex Hormozi's complete framework for acquiring customers, creating irresistible offers, and scaling to $100M+.
Quick Navigation
Core Frameworks
| Topic |
File |
Use When |
| Core Four |
CoreFour.md |
Deciding how to advertise |
| Lead Magnet |
LeadMagnet.md |
Creating free value offers |
| Value Equation |
ValueEquation.md |
Pricing, offers, positioning |
| Content Unit |
ContentUnit.md |
Creating content that converts |
| Warm Outreach |
WarmOutreach.md |
Reaching out to existing contacts |
| Cold Outreach |
ColdOutreach.md |
Reaching out to strangers |
| Paid Ads |
PaidAds.md |
Running paid advertising |
| Roadmap |
Roadmap.md |
Understanding your growth level |
| Lead Getters |
LeadGetters.md |
Scaling beyond yourself |
Playbooks
| Topic |
File |
Use When |
| Pricing |
PricingPlaybook.md |
Increasing prices/margins |
| Fast Cash |
FastCash.md |
Need revenue quickly |
| Lead Nurture |
LeadNurture.md |
Converting leads over time |
| LTV Crazy Eight |
LTVCrazyEight.md |
Increasing customer lifetime value |
| Churn |
ChurnChecklist.md |
Reducing customer churn |
| Hooks |
Hooks.md |
Writing attention-grabbing hooks |
| GOATed Ads |
GOATedAds.md |
Creating high-converting ads |
| Branding |
Branding.md |
Building a memorable brand |
| Marketing Machine |
MarketingMachine.md |
Lifecycle marketing system |
| Raise Prices |
RaisePrices.md |
Communicating price increases |
Workflows (Interactive Guides)
| Command |
Purpose |
/hormozi offer |
Analyze/improve your offer using Value Equation |
/hormozi leadmagnet |
Create a lead magnet step-by-step |
/hormozi outreach |
Plan an outreach campaign |
/hormozi pricing |
Audit pricing with 10 instant plays |
/hormozi content |
Plan content using Hook-Retain-Reward |
Templates
| Template |
Purpose |
OfferScript.md |
Script for presenting offers |
OutreachMessages.md |
DM/email templates |
AdvertisingChecklist.md |
One-page ad plan |
PriceRaiseLetter.md |
Price increase communication |
Routing Logic
Keyword Triggers
When user mentions these, load relevant context:
Lead Generation:
- "core four", "advertising methods" →
CoreFour.md
- "lead magnet", "free offer" →
LeadMagnet.md
- "lead getters", "affiliates", "agencies" →
LeadGetters.md
- "lead nurture", "follow up" →
LeadNurture.md
Offers & Pricing:
- "value equation", "dream outcome" →
ValueEquation.md
- "pricing", "price increase" →
PricingPlaybook.md
- "raise prices" →
RaisePrices.md
- "fast cash", "quick revenue" →
FastCash.md
Outreach:
- "warm outreach", "aca framework" →
WarmOutreach.md
- "cold outreach", "cold email", "cold dm" →
ColdOutreach.md
- "rule of 100" → Load both outreach files
Content & Ads:
- "hook", "retain", "reward", "content" →
ContentUnit.md
- "hooks", "attention" →
Hooks.md
- "paid ads", "facebook ads", "google ads" →
PaidAds.md
- "goated ads", "ad creative" →
GOATedAds.md
Retention:
- "churn", "retention", "cancellations" →
ChurnChecklist.md
- "ltv", "lifetime value", "upsell" →
LTVCrazyEight.md
Strategy:
- "roadmap", "growth level", "scale" →
Roadmap.md
- "branding", "brand" →
Branding.md
- "marketing machine" →
MarketingMachine.md
The Rule of 100
The foundation of consistent lead generation:
Every day, do 100 primary actions:
- 100 cold reach outs, OR
- 100 minutes of content creation, OR
- $100 in paid ads
Work "Open to Goal": Don't stop at the actions—work until you hit a specific outcome (e.g., 3 booked calls).
Quick Assessment
To determine what the user needs:
- What's their current level? (Roadmap.md, levels 1-7)
- What's their bottleneck? (Leads → Core Four, Conversion → Value Equation, Retention → LTV/Churn)
- What resources do they have? (Time vs Money determines warm/cold outreach vs paid ads)
Integration Notes
This skill works well with:
SalesOutreach skill for B2B prospectingXPoster skill for content creationOSINT skill for prospect research
1---2name: hormozi3description: Alex Hormozi's $100M business growth system. USE WHEN leads, offers, pricing, outreach, advertising, value equation, lead magnet, core four, LTV, churn, branding, marketing, sales scripts, content strategy.4---56# Hormozi - $100M Business Growth System78Alex Hormozi's complete framework for acquiring customers, creating irresistible offers, and scaling to $100M+.910## Quick Navigation1112### Core Frameworks13| Topic | File | Use When |14|-------|------|----------|15| Core Four | `CoreFour.md` | Deciding how to advertise |16| Lead Magnet | `LeadMagnet.md` | Creating free value offers |17| Value Equation | `ValueEquation.md` | Pricing, offers, positioning |18| Content Unit | `ContentUnit.md` | Creating content that converts |19| Warm Outreach | `WarmOutreach.md` | Reaching out to existing contacts |20| Cold Outreach | `ColdOutreach.md` | Reaching out to strangers |21| Paid Ads | `PaidAds.md` | Running paid advertising |22| Roadmap | `Roadmap.md` | Understanding your growth level |23| Lead Getters | `LeadGetters.md` | Scaling beyond yourself |2425### Playbooks26| Topic | File | Use When |27|-------|------|----------|28| Pricing | `PricingPlaybook.md` | Increasing prices/margins |29| Fast Cash | `FastCash.md` | Need revenue quickly |30| Lead Nurture | `LeadNurture.md` | Converting leads over time |31| LTV Crazy Eight | `LTVCrazyEight.md` | Increasing customer lifetime value |32| Churn | `ChurnChecklist.md` | Reducing customer churn |33| Hooks | `Hooks.md` | Writing attention-grabbing hooks |34| GOATed Ads | `GOATedAds.md` | Creating high-converting ads |35| Branding | `Branding.md` | Building a memorable brand |36| Marketing Machine | `MarketingMachine.md` | Lifecycle marketing system |37| Raise Prices | `RaisePrices.md` | Communicating price increases |3839### Workflows (Interactive Guides)40| Command | Purpose |41|---------|---------|42| `/hormozi offer` | Analyze/improve your offer using Value Equation |43| `/hormozi leadmagnet` | Create a lead magnet step-by-step |44| `/hormozi outreach` | Plan an outreach campaign |45| `/hormozi pricing` | Audit pricing with 10 instant plays |46| `/hormozi content` | Plan content using Hook-Retain-Reward |4748### Templates49| Template | Purpose |50|----------|---------|51| `OfferScript.md` | Script for presenting offers |52| `OutreachMessages.md` | DM/email templates |53| `AdvertisingChecklist.md` | One-page ad plan |54| `PriceRaiseLetter.md` | Price increase communication |5556---5758## Routing Logic5960### Keyword Triggers61When user mentions these, load relevant context:6263**Lead Generation:**64- "core four", "advertising methods" → `CoreFour.md`65- "lead magnet", "free offer" → `LeadMagnet.md`66- "lead getters", "affiliates", "agencies" → `LeadGetters.md`67- "lead nurture", "follow up" → `LeadNurture.md`6869**Offers & Pricing:**70- "value equation", "dream outcome" → `ValueEquation.md`71- "pricing", "price increase" → `PricingPlaybook.md`72- "raise prices" → `RaisePrices.md`73- "fast cash", "quick revenue" → `FastCash.md`7475**Outreach:**76- "warm outreach", "aca framework" → `WarmOutreach.md`77- "cold outreach", "cold email", "cold dm" → `ColdOutreach.md`78- "rule of 100" → Load both outreach files7980**Content & Ads:**81- "hook", "retain", "reward", "content" → `ContentUnit.md`82- "hooks", "attention" → `Hooks.md`83- "paid ads", "facebook ads", "google ads" → `PaidAds.md`84- "goated ads", "ad creative" → `GOATedAds.md`8586**Retention:**87- "churn", "retention", "cancellations" → `ChurnChecklist.md`88- "ltv", "lifetime value", "upsell" → `LTVCrazyEight.md`8990**Strategy:**91- "roadmap", "growth level", "scale" → `Roadmap.md`92- "branding", "brand" → `Branding.md`93- "marketing machine" → `MarketingMachine.md`9495---9697## The Rule of 1009899The foundation of consistent lead generation:100101**Every day, do 100 primary actions:**102- 100 cold reach outs, OR103- 100 minutes of content creation, OR104- $100 in paid ads105106**Work "Open to Goal":** Don't stop at the actions—work until you hit a specific outcome (e.g., 3 booked calls).107108---109110## Quick Assessment111112To determine what the user needs:1131141. **What's their current level?** (Roadmap.md, levels 1-7)1152. **What's their bottleneck?** (Leads → Core Four, Conversion → Value Equation, Retention → LTV/Churn)1163. **What resources do they have?** (Time vs Money determines warm/cold outreach vs paid ads)117118---119120## Integration Notes121122This skill works well with:123- `SalesOutreach` skill for B2B prospecting124- `XPoster` skill for content creation125- `OSINT` skill for prospect research
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